The document discusses optimizing eBay's interface for users, highlighting that a significant portion of the screen space is wasted on ads and navigation rather than item details. It presents metrics on screen utilization and suggests that only a small fraction of the screen is dedicated to valuable item information, indicating a need for better layout customization and larger images. Recommendations include enhancing pictures and providing a more organized, user-friendly browsing experience through a tool called BuyerCommand.

1. Shop eBay More Effectively with BuyerCommandScreen Resolution Utilization Argument

2. Standard eBay Search FlowNavigation to home pageSearch for items bySearchCategoryDisplay Matching Items ListingView Item Detail PagesPage through multiple iterations of pages

3. Search & Results PageInitial page content is under utilizedWasted Space inMastheadNavigation BarsWhitespacePictures too smallContent isn’t customizable

4. Search for Model Train Locomotives on eBay.comModel Train Locomotive

5. Metrics calculated with a standard SXGA Dell Monitor purchased in 2009Resolution: 1280 by 1024

6. Measurements of user’s view provide primitive evaluation of screen utilization1280 x 135: 13.18%

7. 1280 x 135: 13.18%1280 x 490: 47.85%

8. 1280 x 135: 13.18%1280 x 490: 47.85%245 x374: 7%

9. Unfortunate that 70% of the screen is unrelated to item information70% Ads, Branding, Navigation Aids

10. What is useful on search results?

11. Approximately 4% of the screen is dedicated to the first true item’s details1004 x 55: 4.21%

12. Crucial picture of item is ONLY .33% of the screen!82 x 53: .33%

13. Item Detail PageWasted space in branding and mastheadValuable details below the foldLong page full of junkToo much white spaceUser can not customize layout and contentValuable details missing, UnorganizedSingle, fixed methods of presenting data

21. Compare to BuyerCommandPictures are worth 1000 wordsMake the pictures much largerShow more information above the foldUser selects preferred contentUser positions contentFixed position fields = fast peripheral readShortcuts provide quick actions to display additional data and perform transactions

22. Product Wireframe

23. Product Gallery Wireframe

24. Design Render of Wireframe

25. Working Beta Implementation of BuyerCommand

26. Visit BuyerCommand.comTake Command of your Buying Experience