Craigslist is a popular classified advertising website that receives over 50 million unique visitors monthly, making it one of the most visited websites in the US. It is particularly effective for automotive advertising, as millions conduct daily vehicle searches on the site. One dealership found that posting their entire used vehicle inventory on Craigslist daily resulted in a significant increase in sales calls, with some calls accounting for nearly 40% of their total inbound calls. Regular Craigslist posting and engagement was shown to dramatically boost used vehicle sales for multiple dealerships over a period of several months.

1. Internet Automotive Marketing

2. craigslist Over 50 million unique visitors monthly Over 30 million unique visitors for autos 6 most viewed website in the United States 36 th most popular website worldwide Millions of automobile searches daily The #1 classified website for automobiles

3. 92.6% of all craigslist worldwide traffic is in the United States Average age of the viewer is 25 to 55 years old More likely to be college educated, females, with no kids Average ads viewed per user is 23 Average daily time of a user on the site is 13 minutes One fourth of all craigslist traffic comes from Google users

4. AUDIENCE DEMOGRAPHICS More likely to be college educated

5. DAILY PAGEVIEWS PER USER Average ads viewed per user is 23

6. DAILY TIME ON SITE 13 minutes

7. eAutoblaster Used Car Marketing Program Entire Used Car Inventory Posted daily Monday thru Friday 50 to 100 Craigslist ads posted daily Multiple Geographic Markets Nationwide Viewer Metrics of Craigslist Users Dramatically Increases Used Car Sales Calls

8. All Craigslist Callers Have Preformed Six Different Call to Actions Callers Have Gone to a Computer to access the web Have Selected Craigslist as a Classified Website Chosen a Geographical Area within the Website Selected a Category within the Website Searched for a Vehicle and viewed the Ad Picked up the phone and made the call to the Dealership 98% of all the callers are highly interested in purchasing the vehicle

9. Craigslist Template

10. NORTH CENTRAL FORD Found 1000 ads

11. 2001 Jeep Cherokee Nearly 10% of the search

12. NORTH CENTRAL FORD

13. 3,420 craigslist ads

14. January 1-31 915 Used Car Sales Calls 25% of all inbound calls to dealership NORTH CENTRAL FORD

15. February 1-28 1150 Used Car Sales Calls 33% of all inbound calls to dealership NORTH CENTRAL FORD

16. Feb 1-28 Autotrader CPC $62.96 Cars.com CPC $47.67 Auto Connection CPC $20.09 eAutoblaster CPC $5.06

17. March 1-31 1549 Used Car Sales Calls 37% of all inbound calls to dealership NORTH CENTRAL FORD

18. March 1-31 Autotrader CPC $37.50 Cars.com CPC $24.70 Auto Connection CPC $18.26 eAutoblaster CPC $3.37

19. April 1-30 1523 Used Car Sales Calls 37% of all inbound calls to dealership NORTH CENTRAL FORD

20. April 1-30 Autotrader CPC $29.82 Cars.com CPC $29.50 Auto Connection CPC $20.75 eAutoblaster CPC $3.41

21. May 1-31 1697 Used Car Sales Calls 40% of all inbound calls to dealership NORTH CENTRAL FORD

22. May 1-31 Autotrader CPC $33.77 Cars.com CPC $28.28 Auto Connection CPC $12.79 eAutoblaster CPC $3.06

23. June 1-28 1425 Used Car Sales Calls 34% of all inbound calls to dealership NORTH CENTRAL FORD

24. June 1-28 Autotrader CPC $51.52 Cars.com CPC $45.56 Auto Connection CPC $13.10 eAutoblaster CPC $3.65

25. Jan 1- June 28 6 Months 7,416 Used Car Sales Calls 59.8 Avg. Daily Sales Calls (based on 5 day posting week) 33% of all inbound calls to dealership NORTH CENTRAL FORD

26. 4,382,891 eAutoblaster Ads viewed since March 12th NCF Ads viewed 547,007 March 12 th - June 28 th ADS POSTED WITHOUT PRICING Average Viewed Ads Per Day 4972 Avg. Used Car Inventory in Stock 100-120 PRIMARILY DOMESTICS & TRADE-INS NORTH CENTRAL FORD

27. Demographics of Viewer locations 153,734 different visitor locations

28. Feb 15 – 28 2 weeks 596 Used Car Sales Calls 14% of all inbound calls to dealership LUTE RILEY HONDA

29. March 1 – 31 1168 Used Car Sales Calls 18% of all inbound calls to dealership LUTE RILEY HONDA

30. April 1 – 30 1082 Used Car Sales Calls 18% of all inbound calls to dealership LUTE RILEY HONDA

31. May 1 – 30 965 Used Car Sales Calls 16% of all inbound calls to dealership LUTE RILEY HONDA

32. June 1 – 28 899 Used Car Sales Calls 16% of all inbound calls to dealership LUTE RILEY HONDA

33. Feb 15 – June 28 4.5 Months 4,710 Used Car Sales Calls 50.6 Avg. Daily Sales Calls (based on 5 day posting week) 18% of all inbound calls to dealership LUTE RILEY HONDA

34. LRH Ads viewed 418,743 March 12 th - June 28 th ADS POSTED WITHOUT PRICING Average Viewed Ads Per Day 3806 Avg. Used Car Inventory in Stock 70 – 80 PRIMARILY HONDA’S & IMPORTS LUTE RILEY HONDA

35. May 1 – 31 465 Used Car Sales Calls 30% of all inbound calls to dealership DUB RICHARDSON TOYOTA

36. June 1 – 28 499 Used Car Sales Calls 33% of all inbound calls to dealership DUB RICHARDSON TOYOTA

37. DRT Ads viewed 238,863 April 26 th - June 28 th ADS POSTED WITH PRICES Average Viewed Ads Per Day 3674 Avg. Used Car Inventory in Stock 75 – 90 DOMESTIC & IMPORT INVENTORY DUB RICHARDSON TOYOTA

38. May 15 – June 28 1.5 Months 1050 Used Car Sales Calls 31% of all inbound calls to dealership AUDI WEST

39. AWH Ads viewed 145,483 May 17 th - June 28 th ADS POSTED WITH PRICES Average Viewed Ads Per Day 3306 Avg. Used Car Inventory in Stock 100- 120 HIGHLINE INVENTORY AUDI WEST

40. Internet Automotive Marketing Bottom Line SELL MORE USED CARS!