The future of mobile payments contains real excitement: not around simple convenience, but rather the return of purchase history back to the hands of the user. While the commercial implications are of course enormous, the geotechnical potential – employing an artifact of the payments process – is huge. This brief talk aims to provide an overview to some of that hugeness, and discuss what how the game is taking shape on the table. A single mobile payment records the time, date, and place of purchase (like any purchase today), but doing so on a mobile device provides the means to record that transaction and re-purpose it for further user benefit outside the commercial domain. The next generation of geo applications will all be ‘Big Data’ apps: using data for a purpose orthogonal to its purpose at collection, and enriching it to become more than a sum of its parts. We’ll see mobile apps that check-in, comb for deals, and geolocate people with every purchase, to start.

1. Automated Engagement
Electronic Receipts and the Future of Geo
Tyler Bell @twbell
WhereConf 2012

2. The Costanza Wallet

3. Consider the Humble Receipt…

4. •Expense Reporting
•Returns
•Exchanges
•Credit card purchase verification if
you really have your act together
Usually Retained for

5. Usually Go in the Bin

6. Receipts are a singular, massive, &
almost-wholly unexploited resource
of engagement data
Quantified Self, Consumer Engagement

7. A Huge Source of Engagement Data

8. The Consumer
The Business
Receipts are Touchpoints between two spheres of activity

9. • Retailers & Merchants
• 'Structured Inbox' Initiatives
• Credit Card Companies
• Mobile Payment Mechanisms
To whom do we look for Innovation

10. • Retailers & Merchants
• 'Structured Inbox' Initiatives
• Credit Card Companies
• Mobile Payment Mechanisms
To whom do we look for Innovation

11. Only a few retailers provide electronic receipts

12. PDF FFS

13. HTML
Structured Table
Microdata/Markup

14. • Retailers & Merchants
• 'Structured Inbox' Initiatives
• Credit Card Companies
• Mobile Payment Mechanisms
To whom do we look for Innovation

15. http://windowsteamblog.com/windows_live/b/windowslive/archive/2011/10/03/h
otmail-declares-war-on-graymail.aspx
I am in UR Inbox, Killing UR D00ds

16. Lemon

17. Eyeona

18. ShopSanity

19. Slice

20. Shoeboxed

21. • Retailers & Merchants
• 'Structured Inbox' Initiatives
• Credit Card Companies
• Mobile Payment Mechanisms
To whom do we look for Innovation

22. Electronic payments
Merchant Payment Card
Merchant Cardholder
Account Network Issuer

23. • Retailers & Merchants
• 'Structured Inbox' Initiatives
• Credit Card Companies
• Mobile Payments Mechanisms
To whom do we look for Innovation

24. Mobile Payments:
For the first time in history
users will [in principle]
have access to their own
purchase history in
structured, digital format

25. As Users:
We must demand control of this
information
As Developers:
We must ensure that this information is
employed responsibly for the user's
betterment
Receipt Data will be the next Battle

26. Remember Fire Eagle? User control over 3rd party consumption

27. Long Live Data

28. Tyler Bell
@twbell
tyler@factual.com