The document discusses an individual's plan to start a freelance business developing AutoLISP programs to automate tasks in AutoCAD. They have over 25 years of experience programming in AutoLISP. Their target customers are engineering firms and architects who could benefit from programs to speed up the creation of AutoCAD drawings. However, the individual has yet to find any customers and is seeking advice on how to better market and sell their services, including the idea of developing a small sample program or finding a mentor to help guide their new business.