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Auteur theory
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- 2. Hype Williams Hype Williams isan American director(short films and music videos), film producer and screen writer.
- 3. About him • Hypeis most known for his filmography and the directing of famous rap and R&B artists music (such as Beyoncé, Kanye West and Jay Z) • He is best known for his distinguished look of the fish eye lens on most of his videos. • Hype has also directed some short films in his career • He has won many awards for his music videos such as Billboard Music Video Award for Best Director of the Year
- 4. Famous music videos •Beyoncé – Drunk in Love • Future – I won • Kanye West – All of the lights • Ke$ha – We R Who We R • Kanye West – Heartless • Nicki Minaj – Stupid Hoe
- 5. Frequent techniques • Popularlocations in america (eg LA, California, Florida etc) • Artist focussed in most of the videos (eg Drunk in Love) • Some concept techniques (eg Ke$ha – we R who we R) • Editing techniques including flashing lights and images • The artist’s lip sync (eg Nicki Minaj – Stupid Hoe) • The song and artist choices are usually well know and tend to be rappers (eg Nicki Minaj, Knaye West, Future etc)
- 6. Example of musicvideo Kanye West – All of the Lights
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- 8. Famous music videos •Rihanna – Diamonds • Justin Bieber – As long as you love me • Fergie – Big girls don’t cry • Taylor Swift – I knew you were trouble • Eminem – Beautiful
- 9. Frequent techniques • Manyartist focussed videos • Slow motion shots used as a frequent technique • Uses a variety of narrative and concept videos • Uses natural shot e.g. Diamonds – Rihanna • Shots with low key lighting
- 10. Example video Rihanna -Diamonds