According to #TechSci Research report, Australia Protein Supplement Market is expected to reach USD218.56 million by 2027F, growing at a CAGR of 7.23% during the forecast period. Gain More Insight: https://bit.ly/3MCByAB Get Sample Report: https://bit.ly/36OXdWO Press Release: https://bit.ly/37KwLOF Website: https://www.techsciresearch.com/ Market Research News: https://techsciblog.com/

1. MARKET INTELLIGENCE . CONSULTING
www.techsciresearch.com
Published: March 2022
AUSTRALIA PROTEIN SUPPLEMENT
MARKET
FORECAST AND OPPORTUNITIES
2017 – 2027

2. © TechSci Research 2
Table of Contents
S. No. Contents
1. Product Overview
2. Research Methodology
3. Executive Summary
4. Impact of COVID-19 on Australia Protein Supplement Market
5. Voice of Customer
5.1. Brand Awareness
5.2. Product Awareness
5.3. Brand Propensity
5.4. Factors Affecting Purchase Decision
6. Australia Protein Supplement Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1.
By Product Type (Protein Powder, Protein Bar, Ready to Drink and Others {Cereals,
Cookies, etc.})
6.2.2. By Raw Material (Whey, Casein and Dairy Alternatives)
6.2.3. By Application (Sports Nutrition and Functional Food)
6.2.4.
By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online and Others
{Pharmacies, Direct Selling, etc.})
6.2.5.
By Region (Australia Capital Territory & New South Wales, Victoria & Tasmania,
Queensland, Northern Territory & Southern Australia and Western Australia)
6.2.6. By Company (2021)
6.3. Market Map (By Product Type, By Raw Material, By Application, By Distribution Channel, By Region)
7. Australia Protein Powder Market Outlook

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S. No. Contents
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Application
7.2.2. By Distribution Channel
8. Australia Protein Bar Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Application
8.2.2. By Distribution Channel
9. Australia Ready to Drink Protein Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Application
9.2.2. By Distribution Channel
10. Australia Other Protein Supplement Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Application
10.2.2. By Distribution Channel
Table of Contents

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S. No. Contents
11. Market Dynamics
11.1. Drivers
11.2. Challenges
12. Market Trends and Developments
13. Policy and Regulatory Landscape
14. Australia Economic Profile
15. Competitive Landscape
15.1. Vitaco Health Australia Pty Limited
15.2. Glanbia Performance Nutrition Pty Limited
15.3. Hi-Performance Health Pty. Ltd.
15.4. Freedom Foods Group Limited
15.5. Iovate Health Sciences Australia Pty Limited
15.6. MusclePharm Australia Pty Limited
15.7. Bioflex Nutrition Pty Ltd
15.8. Body Science International Pty Ltd
15.9. Genetix Nutrition
15.10. True Protein Pty. Ltd.
16. Strategic Recommendations
17. About Us & Disclaimer
Table of Contents

5. ProductOverview

6. © TechSci Research 6
Scope of Report
Product of Interest (POI): Protein Supplement
Review Period
2017 – 2020
Base Year
2021
Estimated Year
2022E
Forecast Period
2023F – 2027F
Year Range
Protein supplement are the dietary supplements used by athletes, active adults, and
soldiers striving to increase muscle mass, improve exercise recovery, and improve
performance. The protein supplement includes protein powder, protein bars and protein
ready to drink shakes and others.
Market Segmentation
Australia Protein Supplement Market
BY PRODUCT TYPE
• Protein Powder
• Protein Bar
• Ready to Drink
• Others
BY DISTRIBUTION CHANNEL
• Supermarkets/Hypermarkets
• Specialty Stores
• Online
• Others
BY REGION
• Australia Capital
Territory & New
South Wales
• Victoria &
Tasmania
• Queensland
• Northern Territory
& Southern
Australia
• Western Australia
BY RAW MATERIAL
• Whey
• Casein
• Dairy Alternatives
BY APPLICATION
• Sports Nutrition
• Functional Food

7. ResearchMethodology

8. 8
© TechSci Research
Research Methodology
8
✓ Identifying Key Opinion
Leaders
✓ Questionnaire Design
✓ In-depth Interviews
Data
Collection
Developing list
of Respondents
Formulating
Questionnaire
Market
Profiling
Data
Validation
Data
Analysis
In-depth secondary
research was conducted to
determine top players in
the Australia protein
supplement market,
overall market size and
segmental market size.
In order to conduct
industry experts’
interviews, TechSci
formulated a detailed
discussion guide.
List of industry
players and industry
specialists was
developed.
TechSci conducted
interviews with
industry experts and
industry players for
data collection and
verification.
Data obtained as a
result of primary
and secondary
research was
validated through
rigorous
triangulation.
The data was scrutinized
using MS-Excel, statistical
tools and internal
proprietary database to
obtain qualitative and
quantitative insights about
the Australia protein
supplement market.
Data
Collection
Data Filter
& Analysis
Research &
Intelligence
Actionable
Insights
Business
Solution
Primary Research Desk Research Company Analysis
✓ Recent Developments
✓ Market Changing
Aspects/Dynamics
✓ Government Policies
✓ Final Conclusion
✓ Market Participants
✓ Key Strengths
✓ LinkedIn
✓ TechSci Internal
Database
✓ Factiva
✓ Hoovers
Paid Sources
✓ Company Websites
✓ Company Annual
Reports
✓ White Paper Study
✓ Financial Reports
✓ Investor
Presentations
✓ Regulatory Body
✓ Associations, etc.
Secondary
Research
Primary Research

9. 9
© TechSci Research 9
Baseline Methodology
Our dedicated team of industry experts has monitored and analyzed various aspects of the Australia protein supplement market.
The team has analyzed the outlook of various segments of this market, while considering the major influencing factors such as
increasing awareness related to diseases caused by protein deficiencies, rising purchasing power of consumers, rising urbanization,
along with the rising health awareness among young population, etc. The study includes market forecasting, which would enable
our clients to take better decisions while planning their strategy to achieve sustainability in the Australia protein supplement
market.
Methodology Followed for Calculation of Market Size:
• Market Size by Value: Market size, in terms of value, for the year 2021 was calculated based on information collected through
exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as protein supplement
companies, channel partners, market influencers & end users, industry experts, and other industry participants.
• The team interviewed more than 15 protein supplement companies, 300 end users, and 12 industry experts and other value
chain stakeholders in the Australia protein supplement market to obtain the overall market size from 2017 to 2021, which was
validated by the Delphi technique.
• Respondents were asked about the current and future market growth rates, market shares by product type, by raw material, by
application, by distribution channel, by region and by company. Removing the outlier responses, the geometric mean of growth
estimates and supplier wise revenue shares generated across various segments were considered, to arrive at the final revenue
shares. Revenue shares generated across various segments were further triangulated from other stakeholders depending upon
the type of protein supplement.
Methodology Followed for Forecasting:
• Market shares by product type, by raw material, by application, by distribution channel, by region and by company were
calculated based on the responses received through primary surveys with industry experts, in which the respondents were
Research Methodology

10. 10
© TechSci Research 10
asked about the market shares or revenue generated from various product types of protein supplement. The final shares were
calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers.
• TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey
results.
• Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast
the Australia protein supplement market, TechSci Research used various forecast techniques such as:
✓ Moving Average
✓ Time Series Analysis
✓ Regression Analysis
✓ Econometric and Judgmental Analysis
Note: (a) Sum of some shares may not be 100% due to round off till two decimal places.
(b) The market data for 2021 is actual only for nine months till Sep 2021. For rest three months from Oct
2021 to Dec 2021, the data is estimated.
Research Methodology

11. 11
© TechSci Research 11
TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci
Research also used the impact analysis during short, medium and long-term period to estimate and analyze the market demand
scenario. The currency used in the report is the United States Dollar (USD), with the market size indicated in USD million.
Partial List of Companies Interviewed Key Secondary Sources
▪ Glanbia Performance Nutrition Pty Limited
▪ Vitaco Health Australia Pty Limited
▪ MusclePharm Australia Pty Limited
▪ Iovate Health Sciences Australia Pty Limited
▪ Bioflex Nutrition Pty Ltd
▪ Body Science International Pty Ltd
▪ Freedom Foods Group Limited
▪ True Protein Pty. Ltd.
▪ Hi-Performance Health Pty. Ltd.
▪ Genetix Nutrition
▪ All India Air-Conditioning & Refrigeration Association
▪ The Indian Society of Heating, Refrigerating and Air
Conditioning Engineers (ISHRAE)
▪ World Bank
▪ TechSci Research Proprietary Database & Knowledge
Repository
▪ Company Annual Reports
▪ Industry Magazines
▪ News Dailies
▪ Credible Paid Databases
Research Methodology

12. © TechSci Research 12
Industry Brief
Australia protein supplements market is anticipated to grow with rising disposable income during the forecast period, 2023-2027F.
According to TechSci report on, “Australia Protein Supplements Market - By Region, Competition Forecast & Opportunities, 2027”, Australia protein
supplements market is expected to reach a market value of USD218.56 Million by 2027F, growing with a CAGR of 7.23% during the forecast period,
2023-2027. This market growth is anticipated due to increasing demand for protein supplements and healthy food demands from the consumers in the
country.
Rapidly growing health concerns among the population and their inclination toward body building and muscle gaining routines & food habits is also
expected to drive the growth of the Australia protein supplement market in the upcoming five years. Moreover, expanding nutraceutical industry in the
country is one of the major reasons responsible for the growth of the Australia protein supplement market in the next five years.
Rising number of health-conscious population opting for effective nutraceuticals to enhance their health conditions and consume more nutritive food,
indirectly affects the growth of the Australia protein supplement market in the future five years. The Australia protein supplement market is also gaining
momentum in the recent years due to growing popularity of protein supplements among the millennials, and their inclination toward balanced diet to
achieve muscle gain and body building targets.
Also, consumption of natural diet due to sedentary lifestyle and busy schedules have influenced the adult & young adult consumers to opt for
supplements in the form of powder, drinks, etc. thereby aiding the growth of the Australia protein supplement market in the forecast years through
2027F.
Government initiatives toward promotions of health management, and aggressive promotions and advertisements of the products from the market
players would also substantiate the growth of the Australia protein supplement market in the forecast period.
The Australia protein supplement market is segmented by product type, raw material, application, distribution channel, regional analysis, and
competition landscape. Based on raw materials, the market is segmented into whey, casein and dairy alternatives. Whey protein as a raw material for
the protein supplement is anticipated to hold the largest revenue shares of the market in the upcoming five years and dominate the market due to
increasing demands for the whey protein.
Higher nutrient content, higher protein concentration along with easier to digest advantage of the whey protein has increased the popularity of the
product among the consumers and therefore driving the growth of the Australia protein supplement market in the next five years. Moreover, availability
of whey protein in the form of powder also supports the growing demand and growth of the Australia protein supplement market in the future five years.
The market is also segmented into applications which is further divided into sports nutrition and functional food. Sports nutrition is anticipated to hold
the largest revenue shares of the market and dominate the market segment in the upcoming five years on the grounds of increasing sports events.
A partial list of major market players of the Australia protein supplements market includes Vitaco Health Australia Pty Limited, Glanbia Performance
Nutrition Pty Limited, Hi-Performance Health Pty. Ltd., Freedom Foods Group Limited, Iovate Health Sciences Australia Pty Limited, MusclePharm
Australia Pty Limited, Bioflex Nutrition Pty Ltd, Body Science International Pty Ltd, Genetix Nutrition, True Protein Pty. Ltd.
“Nutraceutical industry is expanding in the country at an exponential rate. The demand for the nutrient supplements like protein supplements are bound
to increase due to availability of the innovative product development. Through research the market players are advancing the nutrient content of the
supplements thus enhancing the demand for the products in the future five years. Government initiatives in promoting weight management products,
muscle growth products, and other nutritional products would also support the growth of the market in the next five years. New market players may
focus on online distribution channels to expand their business horizons. Sports nutrition trends have potential to expand the market growth in upcoming
five years. New market players may form collaborations or partnerships with the sports & events operators to promote their products among the sports
person and other consumers,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

13. © TechSci Research 13
Sample Data - Snapshot
2017 2018 2019 2020 2021 2022E 2023F 2024F 2025F 2026F 2027F
Value (USD Million)
Australia Protein Supplement Market Size, By Value (USD Million), 2017-2027F
CAGR 2017-2021
By Value: xx%
CAGR 2022E-2027F
By Value: xxx%
Australia Protein Powder Market Share, By Application, By Value, 2017-2027F
2017 2018 2019 2020 2021 2022E 2023F 2024F 2025F 2026F 2027F
Sports Nutrition 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00%
Functional Food 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00%
Australia Protein Supplement Market Share, By Raw Material, By Value, 2017-2027F
2017 2018 2019 2020 2021 2022E 2023F 2024F 2025F 2026F 2027F
Whey 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00%
Casein 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00%
Dairy Alternatives 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00%
Australia Protein Supplement Market Share, By Distribution Channel, By Value, 2017-2027F
2017 2018 2019 2020 2021 2022E 2023F 2024F 2025F 2026F 2027F
Supermarkets/Hypermarkets 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Specialty Stores 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00%
Online 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00%
Others 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00%

14. © TechSci Research 14
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FORECAST AND OPPORTUNITIES
2017 – 2027
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15. About Us & Disclaimer
TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research reports in
number of areas to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality reports. The
proprietary forecasting models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’
model of a country, regional and global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich
evaluation of the opportunities available in the market.
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The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely,
accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considers
reliable and firsthand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors or
omissions or for the results obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of this
report. The information herein, together with all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative market
size and are strictly for client’s internal consumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.
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