Juelz Decoy lived a difficult life in 1900-1914 as a working class newspaper publisher in Australia. He had to walk several kilometers each day to the factory where he worked 12 hour days for low pay. One day, Juelz's father and mother contracted the bubonic plague and died from it, leaving him in sorrow. Determined to honor his parents, Juelz worked even harder and eventually started his own successful company, becoming a wealthy man 25 years later.