Auskor Australasia - Asia's Student Hostel Symposium - Malaysia 2014
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Auskor Australasia supports education providers to underpin ambitious international student growth targets by entering into the business of managing purpose built, student accommodation
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Auskor Australasia - Asia's Student Hostel Symposium - Malaysia 2014
- 1. ! ! ! ! ! Student Accommodation ! Management ! ! ! ! ! โจ โจ โจ
- 2. Copyright ยฉ 2014 Auskor Australasia Pty Ltd www.auskor.net Who are we and what do we do ? ! โข International student accommodation project planning operational management consultancy firm โข Assist to make student housing a value proposition globally โข Specialise in delivering international quality student housing in a local market context
- 3. 3 Copyright ยฉ 2014 Auskor Australasia Pty Ltd www.auskor.net Vietnam
- 4. 4 Copyright ยฉ 2014 Auskor Australasia Pty Ltd www.auskor.net Middle East
- 5. Malaysia aims to be the sixth- largest education exporter by 2020 ! โ We have come to grips with the fact that the world economy is now increasingly driven by knowledge and innovation. The future economic growth and global prosperity with therefore depend on our success in making pursuit of innovation through quality education as the prime mover of economic developmentโ ! WITH A TARGET OF 200,000 INTERNATIONAL STUDENTS BY 2020 ! Malaysian Deputy Prime Minister Tan Sri Muhyiddin Yassin, May 2012 5 Copyright ยฉ 2014 Auskor Australasia Pty Ltd www.auskor.net
- 6. How much influence does accommodation have on student recruitment ? ! ! โ housing draws international studentsโ ! ! ! ! ! ! ICEF Monitors Article: 16 September 2013 6 Copyright ยฉ 2014 Auskor Australasia Pty Ltd www.auskor.net
- 7. What people said: ! โThe residence halls have definitely added to our enrolment and diversified our campus โ ! Tompkins Cortland Community College, Director of Residence Life, Darese Doskal-Scaffido ! ! ! ! ! ! ICEF Article: How much influence does accommodation have on student recruitment ? 16 Sept 2013 7 ! Copyright ยฉ 2014 Auskor Australasia Pty Ltd www.auskor.net
- 8. What people said: ! โ Stable housing supply for students from abroad is part of the strategy to increase the number of international students and for the globisation of our university โ ! Shibaura Institute of Technology, General Manager, Academic Affairs, Yong Jin Chung ! ! ! ! ! ICEF Monitors Article: How much influence does accommodation have on student recruitment ? 16 Sept 2013 8 Copyright ยฉ 2014 Auskor Australasia Pty Ltd www.auskor.net
- 9. What people said: ! Takushoku University in Japan opened a dormitory in April 2012 and in the first year received three times as many applicants as there were available rooms. ! โ The existence of this dorm apparently convinced students to consider Takushoku as an option when they apply for University.โ ! University official, Mitsuo Nakahara ! ! ! ! ICEF Monitors Article: How much influence does accommodation have on student recruitment ? 16 Sept 2013 9 Copyright ยฉ 2014 Auskor Australasia Pty Ltd www.auskor.net
- 10. What people said: ! A lack of suitable accommodation is certainly hindering recruitment efforts at New Zealandโs Otago Polytechnicโs Cromwell campus. Students are choosing not to study there because backpacker accommodation is the only option for some. ! โ We know that there are a number of people who have come and talked to us that were keen to do the programmes, who havenโt [enrolled] because they havenโt found a suitable place [to stay] โ. ! Central Otago Director, Jean Tilleyshort ! ! ICEF Monitors Article: How much influence does accommodation have on student recruitment ? 16 Sept 2013 10 Copyright ยฉ 2014 Auskor Australasia Pty Ltd www.auskor.net
- 11. How do education providers typically respond to the need for access to student housing? ! Stage One ! โข Not core business - let the private sector cater to international students ! Outcome Education providers realised that the private sector did not have the capacity to cater for projected growth in international students ! 11 Copyright ยฉ 2014 Auskor Australasia Pty Ltd www.auskor.net
- 12. How do education providers typically respond to the need for access to student housing ? ! Stage Two โข Negotiated access to places through informal referral arrangements. ! Outcome Private providers required rooms to be underwritten due to demand ! 12
- 13. How do education providers typically respond to the need for access to student housing ? ! Stage Three ! โข Education provider offers brand to encourage commercial operators to develop student hostel accommodation to service their students ! Outcome Education providers realise they are still exposed to brand reputation risk under these arrangements yet they have limited control ! 13
- 14. How do education providers typically respond to the need for access to student housing ? ! Stage Four ! โข Education providers build their own: ! โข Land โข Capital โข Asset โข In-house management ! 14
- 15. Advantages to education providers in operating their own student housing portfolio ! โข Support recruitment โข Improve student retention โข Demonstrate a commitment to pastoral care โข Enhance the institutions reputation โข Control student housing affordability โข Creates an additional revenue stream 15 Copyright ยฉ 2014 Auskor Australasia Pty Ltd www.auskor.net
- 16. Key elements to a student hostel management plan 16 student hostel management plan business plan operational plan operating systems
- 17. Business plan ! โข Target market identification โข Accommodation profiling โข what is the preferred tenancy term for this cohort ? โข do they value the provision of ancillary services? โข do they value accommodation in general? โข how much can they afford to pay ? โข do they prefer to share or live alone ? โข do the individual needs of a diverse range of cultures need to be considered ? โข Scope of service 17 Copyright ยฉ 2014 Auskor Australasia Pty Ltd www.auskor.net
- 19. Operational plan ! โข Contractual agreements โข Rules of occupancy โข Service provision specifications ( e.g. onsite management, cleaning ) โข Pastoral care framework 19 Copyright ยฉ 2014 Auskor Australasia Pty Ltd www.auskor.net
- 20. Operating systems ! โข Application process โข Acceptance process โข Room allocation plan โข Inspections โข Cleaning and maintenance โข Billing and payments โข Financial reporting 20 Copyright ยฉ 2014 Auskor Australasia Pty Ltd www.auskor.net
- 21. 21 Our portfolio of consultancy services ! โข Advisory โข Planning โข Delivery โข Transition management ! ! ! ! ! Thank you