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John L Simpson, Titan View Media (The jammed, Men’s Group, 33 Postcards)
Ahmend Salama, Creative Director DLSHS (The Tunnel, Cedar Boys)
Nick Bolton, Viocorp, (Australia’s leading internet broadcaster)
Guest moderator - Dean Francis, writer/director
#metroconnect
Venue:
Metro Screen Studio 1
Paddington Town Hall, Cnr Oatley Rd and Oxford St [Oatley Rd entrance, under the Chauvel Cinema], Paddington NSW 2021
When:
6.00 – 8.00pm Wednesday 29th August 2012
Price:
$10 plus booking fee
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Audio for this presentation is on the Transmedia Podcast http://transmedia.podomatic.com/
This online seminar was recorded and can be accessed by clicking on the link to the right. You'll also see a link to the PowerPoint presentation. Please post additional questions to the Accessible Technology and Public Computing Forum.
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https://seribangash.com/article-of-association-is-legal-doc-of-company/
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https://seribangash.com/promotors-is-person-conceived-formation-company/
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External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
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Audio jack promotions summative presentation
1. AUDIO JACK:
MARKETING
STRATEGY
Audio jack promotions
Jackie Salinas – Post Production
Antonio Cole – Animation
Kelly Allum – Post Production
Jasmine Castrioty - Animation
Dolly Grey - Scriptwriting
Tara Costello – Digital Film
Chris Peirce – Web Media
Ruth Matos – Digital Film
Jermaine Rennalls – Web Media
Tom Ladds – Music Production
SUMMATIVE
ASSESSSMENT
6. Campaign video idea
Stage 1: Big Brother webcam auditions - someone singing on webcam, the curtains
in another room to record the girl in front of a stage - The female in mid-shot
struggling - she is handed a microphone, she does not know what to do. ‘DING’
typography girls work your magic with… “Need a Solution?"
Stage 2: Voice over “We have a better option available, feel totally at ease in the
comfort of your own home, all you have to do is record yourself singing, the
provided song and upload it through your computer to our online competition via
the Audio Jack website and we will see if you got what it takes to be the next BIG
THING”
Stage 3: Visual of the laptop
Stage 4: Visual of the video being uploaded to the site, just an example to give
them a guide to help us at the end we will say in association with audio jack, brand
logo to finish the production off.
D u r a t i o n : 30 seconds
11. Marketing techniques
Promotional adverts - ‘like’ button on advertisements they get a chance of winning a
vocal book/CD/DVD
QR codes –lead you to the AudioJack website for offers, discounts on lessons and
subscription
Social Networking sites – upload and make viral; all posters and campaign advert
amongst peers
Offer free merchandise with logo – t-shirts, concert tickets, stationery
Always be up to date with our competitors
Persuade and encourage visiting customers to register
Place our website address, on every possible internal piece of paper or
communication device
DON’T SPAM – be professional when commenting on other blog posts
12. Promotional strategy
P R O M O TI C O S T S /P R I C C O N S TR A I
ON IN G N TS
Distribution of flyers Time – someone to design the Time
flyers and distribute - Cheap to
make
QR Codes Time – someone to make the code None
– FREE to use
Social Network Sites Time – someone to manage the Has to be done
social site – FREE to use through AudioJack
TV Adverts £50,000 to £100,000 for a prime Budget
time, 30 second ad
13. Results OF CAMPAIGN…
• Twitter Account Created –
9th May 2012 – 7 followers
- terminated due to constraints
• Online music channel: World of the Orange/New Music
Contacted: 18th May 2012
- awaiting feedback
• Promotional campaign advertised on MTV
20th May 2012
- awaiting feedback
14. WHAT WE HAVE LEARNT?
Marketing Strategies
Costs
Production
Time
Distribution
Manufacturing
Measuring impact
15. summary
Campaign Idea produced
Distributed on social networking sites
Placed on YouTube
