Final presentation for E&E

1. AUDIO JACK:
MARKETING
STRATEGY
Audio jack promotions
Jackie Salinas – Post Production
Antonio Cole – Animation
Kelly Allum – Post Production
Jasmine Castrioty - Animation
Dolly Grey - Scriptwriting
Tara Costello – Digital Film
Chris Peirce – Web Media
Ruth Matos – Digital Film
Jermaine Rennalls – Web Media
Tom Ladds – Music Production
SUMMATIVE
ASSESSSMENT

2. To encourage people to
OUR
FOLLOW their dreams and MISSION
make them reality

3. RESEARCH
Analysis of:
USER
PROFILES
•Audio Jack
•YouTube/Vimeo
•Forums
•Previous advertisement campaigns
•Tumbler (Blogs)
•Marketing Strategies

4. RESEARCH
Our campaign video will be broadcasted via:
•Television
•Radio YouTube
•Billboards
•Newspapers
•Internet
oYouTube Facebook
oFacebook
oTwitter
oVimeo Twitter
Vimeo

5. KEY INSIGHTS
World of the
orange/new
music
• 18,000 Subscribers
• Music Channel

6. Campaign video idea
Stage 1: Big Brother webcam auditions - someone singing on webcam, the curtains
in another room to record the girl in front of a stage - The female in mid-shot
struggling - she is handed a microphone, she does not know what to do. ‘DING’
typography girls work your magic with… “Need a Solution?"
Stage 2: Voice over “We have a better option available, feel totally at ease in the
comfort of your own home, all you have to do is record yourself singing, the
provided song and upload it through your computer to our online competition via
the Audio Jack website and we will see if you got what it takes to be the next BIG
THING”
Stage 3: Visual of the laptop
Stage 4: Visual of the video being uploaded to the site, just an example to give
them a guide to help us at the end we will say in association with audio jack, brand
logo to finish the production off.
D u r a t i o n : 30 seconds

7. storyboard

8. CAMPAIGN ADVERT
VIDEO QuickTimeª and a
H.264 decompressor
are needed to see this picture.

9. Youtube
111 views so far
Shared On Facebook
Would like to be shared
through twitter as well
9

10. DOCUMENTATION: ADVERTISEMENTS

11. Marketing techniques
 Promotional adverts - ‘like’ button on advertisements they get a chance of winning a
vocal book/CD/DVD
 QR codes –lead you to the AudioJack website for offers, discounts on lessons and
subscription
 Social Networking sites – upload and make viral; all posters and campaign advert
amongst peers
 Offer free merchandise with logo – t-shirts, concert tickets, stationery
 Always be up to date with our competitors
 Persuade and encourage visiting customers to register
 Place our website address, on every possible internal piece of paper or
communication device
 DON’T SPAM – be professional when commenting on other blog posts

12. Promotional strategy
P R O M O TI C O S T S /P R I C C O N S TR A I
ON IN G N TS
Distribution of flyers Time – someone to design the Time
flyers and distribute - Cheap to
make
QR Codes Time – someone to make the code None
– FREE to use
Social Network Sites Time – someone to manage the Has to be done
social site – FREE to use through AudioJack
TV Adverts £50,000 to £100,000 for a prime Budget
time, 30 second ad

13. Results OF CAMPAIGN…
• Twitter Account Created –
9th May 2012 – 7 followers
- terminated due to constraints
• Online music channel: World of the Orange/New Music
Contacted: 18th May 2012
- awaiting feedback
• Promotional campaign advertised on MTV
20th May 2012
- awaiting feedback

14. WHAT WE HAVE LEARNT?
 Marketing Strategies
 Costs
 Production
 Time
 Distribution
 Manufacturing
 Measuring impact

15. summary
 Campaign Idea produced
 Distributed on social networking sites
 Placed on YouTube