Audience research – secondary data

1. Secondary Data

2. In addition to Quantitative Research done via ‘Survey Monkey’, I also looked further
into secondary data, such as the ‘British Board of Film Classification’ (BBFC) along
with age certifications.
This secondary source of information was
useful to look into as it assisted with our
planning when deciding which certificate our
slasher trailer should be. Therefore, identifying
from an early stage, what type of content we
were able to include into our slasher trailer.
British Board of Film Classification

3. The British Board of Film Classification (BBFC) originally
known as “British Board of Film Censors” is a non
governmental organisation solely based within the
United Kingdom who take charge in the certification
and censorship of films. The organisation established in
1912, applies these restrictions for the benefit of the
public. Restricting younger audiences on what they are
allowed to view/witness.
Though the BBFC have authority to rate or add certain legal restrictions onto the film,
overall the local council have the authority to place their own restrictions on a film,
change a BBFC rating, and in extreme cases, 'ban' the film. Some of BBFC’s decisions
caused great dispute, especially in the 1970s when it banned ‘The Texas Chain Saw
Massacre’ and ‘Last House on the Left’ as they were greatly popular in other countries.

4. Age Certifications
The majority of slasher genre films are certificate ‘15’ in order to obtain a
larger demographic, this certificate has far less restrictions than certificate
‘18’. Due to this this certificate usually having a larger audience, the
budget for these movies increase. Therefore, there will most likely be
better equipment, CGI etc. in certificate ‘15’ movies than ’18’. We have
chosen our slasher trailer to be a certificate ‘15’ due to these reasons.
’18’ certificate films are more restricted due to the rating. Usually these
films have a smaller audience and therefore, the budget is lower than that
of ‘15’ certificate slasher films. However, due to the type of content
allowed in an ‘18’ certificate, film directors are not at all restricted.
Attracting niche audiences, and therefore obtain more money later on.

5. Trends: