2. Below is the link to the survey that Ceri and I
created to gain feedback on our potential
ideas for the trailer.
http://www.surveymonkey.com/s/7Q3D28K
3. The main age of our audience research was
people aged 17-18. This means that we will
aim our film trailer, magazine and poster to
this age group since film noir is most popular
in this target group.
4. The research showed that there are equal
amounts of male and female audiences that
are interested in film noir. As a result of
this, are going to attempt to aim our trailer
so it appeals to both male and females.
5. Most of our audience will prefer a male lead
in the film. From this research we have
decided to use a male lead in our film trailer
so that we can give the audience what they
would like to see.
6. Our research showed that our audience’s
would all prefer a female character that was
beautiful, promiscuous and misleading. This
has helped us decide how to portray our
female character to fit in with audience
preference.
7. ¾’s of our audience sampled would prefer a
voiceover to narrate a film. We will use this
method rather than captions if it appeals
more to audiences.
8. Our audience would prefer to view a long
trailer. This has helped us to decide our
trailer type and length because it is what our
sample type would rather see; in order for
them to get more information on the film.
9. We asked our audience what the colour red made
them feel and what they thought about it. Some
popular answers were:
Danger
Blood
Anger
Passion
We will feature this colour in our magazine
poster and/or trailer as these connotations are
often linked with film noir.
10. We asked our audience if they prefer Film
Noir or Neo Noir. We have done this by giving
the audience examples of each film. We
found that our audience would prefer Neo
Noir, this has helped us to decide which type
of film trailer we will create.
11. We found that our audience would prefer the
story line ‘Woman seduces men and kills
them, however one man survives and comes
back to kill her.’ Therefore, this is the story
line we will use in our film trailer as it is the
one that will appeal most to our target
audience.
12. We asked which of the settings the audience
preferred, they said they would prefer the
film trailer to be set in a town/city. This has
helped us to decided where we would like to
set our film trailer.
