The document discusses research on trailers and posters for three horror films: Insidious, Sinister, and Texas Chainsaw. It includes embedded trailer links and images of posters for each film. Questions are provided after each trailer and set of posters to gauge reactions to the most effective parts, how the trailers/posters make the respondent feel, and whether they want to watch the films based on the marketing materials. Respondents are also asked to rate the scare factor of each film on a scale of 1 to 10.