1. Audience Profiling
PROFILING YOUR AUDIENCE INVOLVES
PROVIDING A TARGET AUDIENCE
PROFILE, BUT ALSO RESEARCH INTO
AUDIENCE BEHAVIOUR TRENDS

2. Target Audience
Primary Audiences are those who the distribution
companies are desperately trying to target/entice
Secondary Audiences are potential consumers who
may also be attracted to the text.

3. Behaviour Trends
 To make an magazine successful you have to

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accurately define or classify the audience it is
supposed to target.
Audiences can be classified using 3 methods.
Demographic Profiles
Psychographics
Lifestyle Subsets

4. Demographic Profiles (1950s)
 Demographic profiles includes
Age (broad age ranges)
Gender (M/F)
Rationality (where you live)
Marital Status (married, single, divorced)
Social Status (a, b, c, c1, d, e, classes)

5. Social Statuses

6. Psychographic Profiles (1960s)
Psychographic profiles include
Mainstreamers (40% of the pop’n – the norm)
Succeeders (rich)
Aspirers (want the luxury lifestyle)
Reformers (want to improve the world)
Individuals (hard to classify, often young)

7. Lifestyle Subsets & Subcultures (1980s)
Lifestyle Subsets & Subcultures include
Goths
Chavs
Emos
Yuppies (20-30s, urban rich)
DINKS (double income, no kids)
Pinks
Fanbases (e.g. train spotters, horror film fans, etc.)