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Audience Profile
Demographics
Age group: 16-20
Gender: Male or Female
Could be in education/work
Psychographics
 Can find exercising difficult
 Cannot find enjoyment in happiness
 Wants to be benefited whilst exercising
 Might need to exercise more
 May need to eat healthier
 Aspirers or Explorers
 Social grade E/D
Likes/Dislikes
 Likes: Exercising, sugary drinks, colours in a tv advert
 Dislikes: Healthy lifestyle

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Audience Profile.docx

  • 1. Audience Profile Demographics Age group: 16-20 Gender: Male or Female Could be in education/work Psychographics  Can find exercising difficult  Cannot find enjoyment in happiness  Wants to be benefited whilst exercising  Might need to exercise more  May need to eat healthier  Aspirers or Explorers  Social grade E/D Likes/Dislikes  Likes: Exercising, sugary drinks, colours in a tv advert  Dislikes: Healthy lifestyle