Audience profile
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Jack is 18 years old and wealthy, attending many clubs and enjoying dance music, making him a prime example of the target audience for the music video, which aims to reach a young and wealthy demographic that frequents clubs and enjoys dance music.
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Vincent Wong is a popular new artist from Hong Kong who has found success in the UK with his unique music style. Originally from China, he moved to the UK as a teen and was inspired by British music genres to pursue a career in music. He began posting cover videos online which gained popularity leading to fan mail, management offers, and his first number one single within the first week of its release. In an interview, Vincent shared that he records his music in his garage with friends and enjoys collaborating with undiscovered artists he considers friends. He hopes to continue advancing his career, meeting new people, experiencing new things, and creating great music for his fans while pursuing his passion for music.
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Assignment 12
Justin Bieber's early style focused on his hairstyle and plain clothes to connect with fans, especially female fans. Over time, his style changed to include tattoos and jewelry representing wealth and maturity as his main distinguishing features. In comparison, Shawn Mendes' style focuses on his spiked hair, simple clothes without jewelry, and often being seen with a guitar, relating to fans as an ordinary teen living his dream like Bieber.
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The interview summarizes the recent success of up-and-coming R&B artist JO$HY. Having released two EPs in 2016, his style blends smooth vocals with important lyrics. Despite a difficult upbringing in North London, he has found success, including a BRIT award nomination. JO$HY references his roots in Islington in his songs and album covers, portraying himself in hoodies to represent where he came from, even as his star rises in the music industry. He cites Usher as a major influence and hopes to one day collaborate with him.
Audience profile
Billy is a 19-year-old college student who is heavily into rap/hip-hop music. He follows artists like Kanye West on social media and attends their concerts. He drinks alcohol featured in music videos and wears similar clothing to his musical idols. Cindy is a 17-year-old high school student who also enjoys rap/hip-hop, especially Nicki Minaj. She uses social media to follow artists, attends their concerts, and listens to rap music at parties and while studying to relax.
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Ed Sheeran is an English singer-songwriter who gained popularity through small performances and releasing independent music online. He stood out from other artists by performing solo with just a guitar in unusual venues. This unique style helped him build a dedicated fan base and get signed to a major record label. To promote an album successfully, artists need to connect with an audience by being different and interacting directly with fans.
Hallyu_prefinal
This document discusses several issues related to K-pop idol group contracts and expectations, including:
1) Numerous idol groups like DBSK, KARA, and U-KISS faced unfair contract terms like excessive lengths and lack of consent over schedules.
2) Agencies like SM Entertainment and DSP Media were accused of unequal and unclear income distributions that financially disadvantaged groups' members.
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Vincent Wong is a popular new artist from Hong Kong who has found success in the UK with his unique music style. Originally from China, he moved to the UK as a teen and was inspired by British music genres to pursue a career in music. He began posting cover videos online which gained popularity leading to fan mail, management offers, and his first number one single within the first week of its release. In an interview, Vincent shared that he records his music in his garage with friends and enjoys collaborating with undiscovered artists he considers friends. He hopes to continue advancing his career, meeting new people, experiencing new things, and creating great music for his fans while pursuing his passion for music.
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Ed Sheeran is an English singer-songwriter known for his pop, R&B, and acoustic music. His music videos often feature him singing passionately while playing guitar in a casual style. Sheeran aims to connect authentically with audiences by sharing his personal story and background and engaging with fans on social media. His natural performing ability and ability to engage fans have made him a very popular artist in today's music industry.
Assignment 12
Justin Bieber's early style focused on his hairstyle and plain clothes to connect with fans, especially female fans. Over time, his style changed to include tattoos and jewelry representing wealth and maturity as his main distinguishing features. In comparison, Shawn Mendes' style focuses on his spiked hair, simple clothes without jewelry, and often being seen with a guitar, relating to fans as an ordinary teen living his dream like Bieber.
Music article
The interview summarizes the recent success of up-and-coming R&B artist JO$HY. Having released two EPs in 2016, his style blends smooth vocals with important lyrics. Despite a difficult upbringing in North London, he has found success, including a BRIT award nomination. JO$HY references his roots in Islington in his songs and album covers, portraying himself in hoodies to represent where he came from, even as his star rises in the music industry. He cites Usher as a major influence and hopes to one day collaborate with him.
Audience profile
Billy is a 19-year-old college student who is heavily into rap/hip-hop music. He follows artists like Kanye West on social media and attends their concerts. He drinks alcohol featured in music videos and wears similar clothing to his musical idols. Cindy is a 17-year-old high school student who also enjoys rap/hip-hop, especially Nicki Minaj. She uses social media to follow artists, attends their concerts, and listens to rap music at parties and while studying to relax.
Jeff Beck Delves into Hendrix and the Roots of Guitar Inspiration
Based in Greenwich, Connecticut, Brian Lippey leverages extensive experience in emerging Asian markets as the managing principal of Caledonia Partners, LLC. A classic rock aficionado, Brian Lippey plays guitar and is a fan of musicians such as Robben Ford and Jeff Beck.
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Ed Sheeran is an English singer-songwriter who gained popularity through small performances and releasing independent music online. He stood out from other artists by performing solo with just a guitar in unusual venues. This unique style helped him build a dedicated fan base and get signed to a major record label. To promote an album successfully, artists need to connect with an audience by being different and interacting directly with fans.
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This document discusses several issues related to K-pop idol group contracts and expectations, including:
1) Numerous idol groups like DBSK, KARA, and U-KISS faced unfair contract terms like excessive lengths and lack of consent over schedules.
2) Agencies like SM Entertainment and DSP Media were accused of unequal and unclear income distributions that financially disadvantaged groups' members.
3) Idols endured restrictive dorm living situations, diets, and schedules that negatively impacted their health and personal lives.
4) Within groups, some members experienced unequal treatment like differences in lines, screen time, and popularity that caused tensions.
Target audience profile
Our target audience for music videos is 13-25 year olds who enjoy spending free time with friends listening to music and going to parties. Music videos are an important influence, with some conveying meaningful messages and others being more objectifying. While most of the target audience watches music videos, 20% prefer just listening to the music in order to interpret the lyrics themselves without visual influence.
Star profile – justin bieber
Justin Bieber's career and image have changed significantly since his debut. He started as a young teen with an innocent image centered around his high-pitched singing and young style. Over time, his look matured to shorter hair and a more mature style, though his music remained aimed at young girls. Later, he entered a rebellious phase marked by tattoos, leaked images, and relationships, moving his music to wider audiences. Recently, Bieber has been respected more as an individual after speaking out about his past and focusing on charity work while collaborating across genres, making his music more universal.
Audience Profile
Ben is a 20-year-old who lives in London and works in business but has a strong passion for music, arts, and culture. He regularly attends gigs and festivals with his girlfriend and keeps up with the latest artists, news, and gossip by subscribing to music magazines, following artists on social media, and watching MTV. Ben enjoys feeling part of a music-focused community and connecting with others who share his interests, including meeting his girlfriend, through online music sites.
Audience reactions
The document discusses how to target a specific audience for a music video. It emphasizes placing the video in places where the target audience will see it, like on certain TV shows or radio stations. It also stresses making the artist and video relatable to the audience by having the artist dress casually and film the video in a popular, recognizable location. The audience should also already be familiar with the artist's style and not expect anything too drastically different from previous videos.
Hallyu_FINAL
The document discusses various issues that K-Pop groups face with their management companies and internal dynamics, including:
1) Unfair contract terms like excessive durations, high termination penalties, lack of consent over schedules and activities.
2) Unequal and unclear income distributions that fail to compensate members properly.
3) Strict living and lifestyle restrictions like shared dorms, dieting rules, and limited personal time due to packed schedules.
4) Intra-group inequalities in terms of line and screen distributions, individual popularity imbalances, and unequal access to opportunities.
Target audience
Ed Sheeran's target audience ranges from teenagers aged 13-27, with most of his fans being female teenagers. His self-written songs about love, life, and loss appeal to both males and females through catchy melodies and relatable narratives about personal experiences. Sheeran was able to build his fan base through extensive self-promotion, performing many gigs and uploading videos to YouTube, until he was discovered in Los Angeles by Jamie Foxx after a few local performances.
Assignment 6 - Promotion of the artist
Justin Bieber is a Canadian pop star who was discovered on YouTube as a young teenager. His debut album went platinum in several countries. Initially portrayed as a love idol for teenage girls, Bieber's image and reputation were damaged in recent years due to legal issues and negative media attention. Bieber is now focusing on rebuilding his image and career by releasing a new single, using social media promotion, and modeling for Calvin Klein to attract a wider audience beyond teenage girls. His image has evolved from innocent love songs to more mature collaborations with artists like Skrillex to stay relevant with changing tastes.
Media presentation 1
This document discusses the representation of social groups in a media product. It describes creating an R&B magazine targeted towards 16-24 year olds. The front cover features a model dressed in a white t-shirt, black trousers, and blue jacket, wearing sunglasses and a cap to look cool like an R&B artist. Headlines on the front cover include topics about drugs and festivals to interest the target audience. The contents page continues the color scheme and includes images from the main article and editor to match the house style. Double page spreads ask the artist personal questions about home life that would engage readers.
Record Labels (1)
Record labels are responsible for marketing and promoting artists to generate profit. They integrate artists into social media and interact with fans. Independent labels focus more on music and artist development, while major labels prioritize profit. Independent labels like Hi or Hey Records or Cleopatra Records would be best suited for the artist, as they nurture new artists in genres like rock that the artist plays. Cleopatra Records in particular helped promote underground punk rock. Record labels are responsible for enforcing copyright law to protect artists' material from unauthorized commercial use by others.
Assignment 12
Wiz Khalifa is an American rapper known for his full body tattoos, expensive jewelry, and rapping about violence and gangs. These unique selling points have not changed over his career. In contrast, Justin Bieber's USPs have significantly changed from his early career, when he was known for his swept haircut and innocent image popular with young girls, to his current image as a "bad boy" emphasized by tattoos and clothing styled. While Bieber evolved his image to grow with his maturing audience, Khalifa's loyal fan base expects his unchanging image as a heavily tattooed, no-nonsense rapper.
My music taste
The document discusses the author's favorite music genres and artists. They enjoy pop, reggae, house, and rap artists that are within the mainstream music industry charts. Some of their favorite bands are Bastille, Cheat Codes, Galantis, Major Lazer, DNCE, NWA, and Coldplay. Artists they enjoy include Calvin Harris, Rihanna, Justin Bieber, Zara Larson, and Eminem. Music videos by these artists tend to tell a story or be upbeat to engage viewers. For example, Justin Bieber's videos often feature quick dancing while Bastille videos more often have a narrative element. The author analyzes how Justin Bieber is often portrayed as focusing more on commercial success, while Bast
Main Article
Grinder is an up-and-coming 18-year-old artist from North London who has performed over 200 shows across Europe and exploded onto the music scene in 2007. He has since sold over 5 million copies of his debut mixtape "The First Chapter" and is currently working on a new mixtape featuring collaborations with well-known artists like Blade, Slice, and Bouncer. The interview provides insight into Grinder's story of establishing himself as one of the most successful hip-hop artists through his journey from "rags to riches".
Female audience profile
Sophie is a 20-year-old female living in central London who works in retail. She is active on social media and enjoys following trends. She fits the target demographic and audience profile because of her interests, age, location, and income level.
Flat pack plan
This document appears to be the contents page for a fashion magazine, listing various articles, interviews, products and advertisements. Some of the articles provide fashion tips on topics like the top hats and shoes for going out, most stylish celebrities of 2018, and summer looks for men. Interviews are listed with fashion designers, celebrities and the brand Supreme. Advertisements promote various fashion products, collections, and accessories.
Womens fashion mag
This magazine article discusses fashion trends for the summer and provides tips on achieving a city girl look. It also includes a contest where readers can win a £200 voucher to Urban Outfitters. The article highlights the top 10 hair colors to try this summer.
Mens fashion magazine
The magazine covers the top 10 styles for spring, interviews with Santan Dave and Post Malone, a history of the Love Moschino brand, and a chance to win a Ford Mustang. It highlights the newest fashion and style trends, top designers from around the world, and best hairstyles for men. An interview with British rapper Santan Dave is on pages 7-8 and an interview with American rapper Post Malone spans pages 27-30.
Location report
Location 1 in Canada Square will be used for a female magazine as its London skyline backdrop reflects the target demographic and provides a sophisticated connotation. Location 2 in front of a house will be used for a male magazine as the sports car props in the photo help convey manly connotations appealing to men. Both locations were chosen to match the A-B socioeconomic status of each magazine's readership through their visual elements.
Contents page analysis
The document analyzes the contents pages of two magazines - Vogue and Vibe. For Vogue, the contents page features a female model and prominently displays the Vogue title to build their brand recognition. It targets the A-B demographic with sophisticated imagery. Vibe's contents page primarily features Kanye West with minimal colors and text to draw focus to him and a red heart covered by a hand, implying the feature may discuss his personal life. Both magazines use their distinct contents page designs to build their brands and guide readers to find articles.
Codes & conventions of fashion magazines
Fashion magazines employ common conventions such as articles on new trends and styles. The masthead, featuring the magazine's title and often a model, is prominently displayed to identify the publication. A central main image is used to attract readers, along with a large bold main cover line placed in a clear spot. A tagline underneath promotes the magazine.
History of fashion magazines
The history of magazines began in 1693 with the publication of Ladies’ Mercury, a one-page weekly aimed at women. In 1770, The Lady’s Magazine launched as the first long-lasting British women's fashion magazine. In the US, Godey's Lady's Book in 1830 and Ladies' Home Journal in 1883 were influential women's magazines. Esquire, published in 1933, was the first major American men's magazine. Today popular magazines cover diverse topics and include National Geographic, founded in 1888 to showcase science and photography, Reader's Digest established in 1922, and Sports Illustrated which began in 1954 focusing on sports coverage. Nearly 600 years after the printing press, magazines continue to educate and entertain global audiences
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Target audience profile
Our target audience for music videos is 13-25 year olds who enjoy spending free time with friends listening to music and going to parties. Music videos are an important influence, with some conveying meaningful messages and others being more objectifying. While most of the target audience watches music videos, 20% prefer just listening to the music in order to interpret the lyrics themselves without visual influence.
Star profile – justin bieber
Justin Bieber's career and image have changed significantly since his debut. He started as a young teen with an innocent image centered around his high-pitched singing and young style. Over time, his look matured to shorter hair and a more mature style, though his music remained aimed at young girls. Later, he entered a rebellious phase marked by tattoos, leaked images, and relationships, moving his music to wider audiences. Recently, Bieber has been respected more as an individual after speaking out about his past and focusing on charity work while collaborating across genres, making his music more universal.
Audience Profile
Ben is a 20-year-old who lives in London and works in business but has a strong passion for music, arts, and culture. He regularly attends gigs and festivals with his girlfriend and keeps up with the latest artists, news, and gossip by subscribing to music magazines, following artists on social media, and watching MTV. Ben enjoys feeling part of a music-focused community and connecting with others who share his interests, including meeting his girlfriend, through online music sites.
Audience reactions
The document discusses how to target a specific audience for a music video. It emphasizes placing the video in places where the target audience will see it, like on certain TV shows or radio stations. It also stresses making the artist and video relatable to the audience by having the artist dress casually and film the video in a popular, recognizable location. The audience should also already be familiar with the artist's style and not expect anything too drastically different from previous videos.
Hallyu_FINAL
The document discusses various issues that K-Pop groups face with their management companies and internal dynamics, including:
1) Unfair contract terms like excessive durations, high termination penalties, lack of consent over schedules and activities.
2) Unequal and unclear income distributions that fail to compensate members properly.
3) Strict living and lifestyle restrictions like shared dorms, dieting rules, and limited personal time due to packed schedules.
4) Intra-group inequalities in terms of line and screen distributions, individual popularity imbalances, and unequal access to opportunities.
Target audience
Ed Sheeran's target audience ranges from teenagers aged 13-27, with most of his fans being female teenagers. His self-written songs about love, life, and loss appeal to both males and females through catchy melodies and relatable narratives about personal experiences. Sheeran was able to build his fan base through extensive self-promotion, performing many gigs and uploading videos to YouTube, until he was discovered in Los Angeles by Jamie Foxx after a few local performances.
Assignment 6 - Promotion of the artist
Justin Bieber is a Canadian pop star who was discovered on YouTube as a young teenager. His debut album went platinum in several countries. Initially portrayed as a love idol for teenage girls, Bieber's image and reputation were damaged in recent years due to legal issues and negative media attention. Bieber is now focusing on rebuilding his image and career by releasing a new single, using social media promotion, and modeling for Calvin Klein to attract a wider audience beyond teenage girls. His image has evolved from innocent love songs to more mature collaborations with artists like Skrillex to stay relevant with changing tastes.
Media presentation 1
This document discusses the representation of social groups in a media product. It describes creating an R&B magazine targeted towards 16-24 year olds. The front cover features a model dressed in a white t-shirt, black trousers, and blue jacket, wearing sunglasses and a cap to look cool like an R&B artist. Headlines on the front cover include topics about drugs and festivals to interest the target audience. The contents page continues the color scheme and includes images from the main article and editor to match the house style. Double page spreads ask the artist personal questions about home life that would engage readers.
Record Labels (1)
Record labels are responsible for marketing and promoting artists to generate profit. They integrate artists into social media and interact with fans. Independent labels focus more on music and artist development, while major labels prioritize profit. Independent labels like Hi or Hey Records or Cleopatra Records would be best suited for the artist, as they nurture new artists in genres like rock that the artist plays. Cleopatra Records in particular helped promote underground punk rock. Record labels are responsible for enforcing copyright law to protect artists' material from unauthorized commercial use by others.
Assignment 12
Wiz Khalifa is an American rapper known for his full body tattoos, expensive jewelry, and rapping about violence and gangs. These unique selling points have not changed over his career. In contrast, Justin Bieber's USPs have significantly changed from his early career, when he was known for his swept haircut and innocent image popular with young girls, to his current image as a "bad boy" emphasized by tattoos and clothing styled. While Bieber evolved his image to grow with his maturing audience, Khalifa's loyal fan base expects his unchanging image as a heavily tattooed, no-nonsense rapper.
My music taste
The document discusses the author's favorite music genres and artists. They enjoy pop, reggae, house, and rap artists that are within the mainstream music industry charts. Some of their favorite bands are Bastille, Cheat Codes, Galantis, Major Lazer, DNCE, NWA, and Coldplay. Artists they enjoy include Calvin Harris, Rihanna, Justin Bieber, Zara Larson, and Eminem. Music videos by these artists tend to tell a story or be upbeat to engage viewers. For example, Justin Bieber's videos often feature quick dancing while Bastille videos more often have a narrative element. The author analyzes how Justin Bieber is often portrayed as focusing more on commercial success, while Bast
Main Article
Grinder is an up-and-coming 18-year-old artist from North London who has performed over 200 shows across Europe and exploded onto the music scene in 2007. He has since sold over 5 million copies of his debut mixtape "The First Chapter" and is currently working on a new mixtape featuring collaborations with well-known artists like Blade, Slice, and Bouncer. The interview provides insight into Grinder's story of establishing himself as one of the most successful hip-hop artists through his journey from "rags to riches".
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Female audience profile
Sophie is a 20-year-old female living in central London who works in retail. She is active on social media and enjoys following trends. She fits the target demographic and audience profile because of her interests, age, location, and income level.
Flat pack plan
This document appears to be the contents page for a fashion magazine, listing various articles, interviews, products and advertisements. Some of the articles provide fashion tips on topics like the top hats and shoes for going out, most stylish celebrities of 2018, and summer looks for men. Interviews are listed with fashion designers, celebrities and the brand Supreme. Advertisements promote various fashion products, collections, and accessories.
Womens fashion mag
This magazine article discusses fashion trends for the summer and provides tips on achieving a city girl look. It also includes a contest where readers can win a £200 voucher to Urban Outfitters. The article highlights the top 10 hair colors to try this summer.
Mens fashion magazine
The magazine covers the top 10 styles for spring, interviews with Santan Dave and Post Malone, a history of the Love Moschino brand, and a chance to win a Ford Mustang. It highlights the newest fashion and style trends, top designers from around the world, and best hairstyles for men. An interview with British rapper Santan Dave is on pages 7-8 and an interview with American rapper Post Malone spans pages 27-30.
Location report
Location 1 in Canada Square will be used for a female magazine as its London skyline backdrop reflects the target demographic and provides a sophisticated connotation. Location 2 in front of a house will be used for a male magazine as the sports car props in the photo help convey manly connotations appealing to men. Both locations were chosen to match the A-B socioeconomic status of each magazine's readership through their visual elements.
Contents page analysis
The document analyzes the contents pages of two magazines - Vogue and Vibe. For Vogue, the contents page features a female model and prominently displays the Vogue title to build their brand recognition. It targets the A-B demographic with sophisticated imagery. Vibe's contents page primarily features Kanye West with minimal colors and text to draw focus to him and a red heart covered by a hand, implying the feature may discuss his personal life. Both magazines use their distinct contents page designs to build their brands and guide readers to find articles.
Codes & conventions of fashion magazines
Fashion magazines employ common conventions such as articles on new trends and styles. The masthead, featuring the magazine's title and often a model, is prominently displayed to identify the publication. A central main image is used to attract readers, along with a large bold main cover line placed in a clear spot. A tagline underneath promotes the magazine.
History of fashion magazines
The history of magazines began in 1693 with the publication of Ladies’ Mercury, a one-page weekly aimed at women. In 1770, The Lady’s Magazine launched as the first long-lasting British women's fashion magazine. In the US, Godey's Lady's Book in 1830 and Ladies' Home Journal in 1883 were influential women's magazines. Esquire, published in 1933, was the first major American men's magazine. Today popular magazines cover diverse topics and include National Geographic, founded in 1888 to showcase science and photography, Reader's Digest established in 1922, and Sports Illustrated which began in 1954 focusing on sports coverage. Nearly 600 years after the printing press, magazines continue to educate and entertain global audiences
Location 2 Risk Assessment
This risk assessment identifies hazards at a Canada Square premises that could endanger people on site or pedestrians and traffic nearby. It finds the risks of hazards from traffic and pedestrians are high while risks from slippery surfaces when wet are low. It recommends controlling and reducing these risks by staying clear of pedestrians and traffic, being mindful of traffic, not running, and wearing suitable shoes.
Location 1 Risk Assessment
This document discusses health and safety risks for a front of house area. It identifies slippery floors when wet and traffic as potential low risks to cast members. The control measures are to not run on slippery floors, wear suitable shoes, and stay clear of cars to reduce these risks.
Bauer magazine research
Bauer Media Group is a large European media company headquartered in Hamburg with over 11,000 employees across 17 countries. It manages over 600 magazines, 400 digital products, and 50 radio and TV stations. In the UK, Bauer Media owns magazines such as heat and Grazia as well as many national and regional radio stations, having acquired assets from Emap in 2007 and the Absolute Radio Group in 2013.
Audience profile
Jack is an 18-year-old studying A levels who is hoping to get a job in the city after finishing his studies. He represents the target audience for the magazine as he is young, wealthy, and currently in education. The magazine aims to target this demographic of young, wealthy individuals who are still in education or just entering the workforce.
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This SWOT analysis for a music video project identifies strengths like editing experience and working well under pressure, weaknesses such as limited cast and time, opportunities to express oneself and develop knowledge, and threats from weather, cast availability, and technology issues.
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Audience profile
- 1. Target Audience Profile This is Jack who is 18 years old and is an example of someone who would watch my music video. This is because he is a young and wealthy which is the target group for the music video. He Attends many clubs and enjoys dance music so this makes him a prime example of the audience for my music video.