This audience profile describes a demographic of 16-24 year old males and females who enjoy indie and alternative music artists like Foals, Bombay Bicycle Club, Friendly Fires, The Maccabees, and The xx. They are interested in socializing, parties, live music, new music, and fashion. Their media interests include a wide variety of old and new music, music and fashion magazines like Clash, Spin and VIBE, and social networks like Twitter, Facebook and MySpace.

1. Audience Profile Age: 16-24Gender: Male/FemaleLikes: Indie/Alternative music: Foals, Bombay bicycle club, Friendly Fires, The Maccabees, The xx, socialising, parties, live music, new music, fashion.Media Interests: A wide range of music – old and new, magazines – music and fashion: Clash, Spin and VIBE, social networks – Twitter, Facebook and MySpace.