Demographics & Psychographics

1. AUDIENCE PROFILES:
DEMOGRAPHICS & PSYCHOGRAPHICS
Demographics
Gender: Male
Age: 16-26
ABC: C1/C2
Religion: Christian/Muslim/Atheist
Education: Still in school/Unemployed
Occupation: Student/None
Marital Status: Single/Possibly in a Relationship
Income: Minimum Wage/Benefits/Nothing
Nationality: American
Psychographics
An over-confident, almost to the point of being arrogant, individual who likes
ostentatious, expensive products. For example, prominent alcohol brands such
as Ciroc vodka, Hennessy Whiskey and Ace of Spades Champagne and over-
priced clothing brands such as Louis Vuitton, Armani and Gucci. Their key
interests are smoking/illegal drugs, car racing, listening to/writing music their
own music, females and female attention etc. They predominantly listen to
rap/grime/hip-hop music as they feel as though they can ‘relate’ to it. When
watching TV, they tend to watch shows like Family Guy and similar comical
shows.