The document provides examples of the target audience for a marketing campaign. It includes short profiles of both male and female audiences between the ages of 17-18 who enjoy pop music, shopping at stores like H&M and Topshop, spending time with friends and family, and take pride in their appearance and fashion. They are fans of artists like Nicki Minaj and Cassie.

1. By Monique Examples of members of our target audience:
Fearon and
NikunJ Vyas
Male Female
I am 17 I am at 6th form
I like Nicki Minaj’s skilled My favourite
I am 18
rapping and Cassie’s singing shops are
H&M and
I like pop Topshop
music because
I am at 6th form because I can they play a
escape from lot of pop I enjoy being
the real life. music. with my family
and friends,
listening to
I like going out I take pride music and
with my mates, in my sharing what I
listening to pop appearance think of the
music. I like to and in the song.
show them the clothes I My favourite
newest pop wear. genres of
songs. music is pop.
Nicki Minaj
and Cassie
are my I care a lot about the
favourite way I look
artists.