The target audience for the music video is 17-22 year old students who are unemployed and interested in mainstream indie/rock music with elements of niche music. They set their own ways and stick out from the crowd in a creative but not over-confident manner. Popular brands for this demographic include Converse shoes, Dr. Martens boots, and clothing from Topman. They would listen to NME magazines to discover new music.

2. OVERVIEW…
• AGE GROUP: 17 – 22
• GENDER: I believe they could be a mix of both male and female.
• DEMOGRAPHIC SCALE: E, Unemployed, students
• The audience for our music video will have an interest in mainstream
indie/rock and they will also like elements of niche music
• Psychographics: traditionalists, I believe they would be the types to set
their own ways and stick out from the crowd in a creative but not over-
confident way.

3. WHAT THEY WEAR…

4. WHAT THEY LIKE…

5. MUSIC THEY WOULD BE INTERESTED IN…

6. BRANDS THEY WOULD BE INTERESTED IN…
Converse shoes are very
popular in this genre
Dr martens boots seem to
have been very popular in
the indie style since the
beginnings of the genre
They maybe interested in clothing
from Top man, due to their old
fashioned but popular styles
They would listen to NME and but
there monthly magazines