The document discusses identifying the target audience for a music video by considering several audience grouping and needs theories. It mentions Graeme Burton's social and media groupings to help narrow down the target age, gender, and interests. It also discusses considering the audience's social status, fulfilling inadequacies in their lives per Richard Dyer's theory, and meeting needs like information, identity, entertainment, social interaction and escape per Blumler and Katz's uses and gratifications theory. Maslow's hierarchy of needs is also referenced as important to fulfill biological, safety, affiliation and esteem needs.

1. Audience Identification

2. Identification of target audienceWhen looking into our target audience we will take into consideration Graeme Burton's social grouping, developed by Fiske and Hartley. Using this theory will allow us to break down the different components e.g choosing the age, gender of our target audience, we may even consider place in society.We will also include Graeme Burton's media grouping. This can include audience’s relationship with media through internet, newspapers or tv. Can be any other interests our audience may have, the style of music they most listen to and any tvshows or other media interests which may affect our video and our choice of audience. This theory will help us to narrow down our choices to help us come to a conclusion, which age group to choose, gender and help develop our R'n'B genre to suit our target audience needs and develop on what our target audience wants.

3. Socially Grouped: Our Target AudienceMedia Grouped: Our Target AudienceNot Finished.

4. Social status classificationWhen choosing and researching into our target audience we will need to consider social status. Depending on the status of our audience will vary what we offer and what is available to them.

5. Richard Dyer’s Utopian solutionsWe aim to offer our target audience compensation for the inadequacies in their lives. This is Richard Dyer’s Utopian solutions.Not Finished.

6. Blumler and Katz:Uses and gratifications theoryWhen planning and creating our music video we will ensure we take into account Blumler and Katz-Uses and Gratifications theory therefore we will:INFORMandEDUCATE our audience,IDENTIFY personallyENTERTAINCreate a SOCIAL INTERACTION A chance to ESCAPE.

7. Abraham Maslow: Hierarchy of needs Maslow's hierarchy of needs suggests we all have the same 8 basic needs, the main 4 are stated below:Biological-Our need to survive: Food, air, water, reproductionSafety-Offering assurance of safety, health, psychologicallyAffiliation-The need to belong to a groupEsteem-Our need to feel good about ourselvesBy including these basic needs will allow us to have greater success when creating our music video. We will be certain we have given our audience what they want therefore we would have fulfilled their needs in terms of creating a music video best suited for them.