This document analyzes the sounds used in an Audi commercial and their effects on the audience. It describes sounds like stereo interference at the beginning that opens up the listeners' ears. As the commercial progresses, other sounds are used like an engine starting to showcase the power of the car. Finally, a sound of a car speeding through a tunnel is analyzed, with the whistling noise conveying a sense of speed and highlighting how fast the electric car can travel.

1. Audi Commercial
Time Sound What’s it doing? Effect on Audience
0m1s Stereo
interference
Opens up the
listeners ears as
the sound is so
earing
0m4s Stretch of the bow
from the west
Indian
Makes a sound as
the string is being
drawn back
0m5s Film turning Crank that turns
the film in the
camera
Another sound
that is somewhat
dramatic in
silence so it makes
the listeners…
listen
0m10s Engine starting Showing the
power of the
engine once you
push to start
0m22s Car speeding
through a tunnel
The sound makes
the car sound as if
it is ploughing
through the wind
at high speeds as
The whistling
sound you get
makes me feel as
though the car is
electric as you
only hear the
slight whistle as it
travels through
the tunnel. It
really pushes the
idea of how fast
the car is to us.