This document analyzes the sounds used in an Audi commercial and their effects on the audience. It describes the stereo interference at the beginning as opening up the listeners' ears. A stretched bow sound sets the dramatic scene. The cranking film camera sound makes listeners pay attention in the silence. The engine starting sound conveys the power of the car. A car speeding through a tunnel creates a whistling sound that conveys how fast the electric car is traveling.

1. Audi Commercial
Time Sound What’s it doing? Effect on Audience
0m1s Stereo
interference
It opens up the
video/ introduces
it
Opens up the listeners
ears as the sound is so
earing
0m4s Stretch of the bow
from the west
Indian
Makes a sound as
the string is being
drawn back
Sets the scene shows
the dramaticness
0m5s Film turning Crank that turns
the film in the
camera
Another sound that is
somewhat dramatic in
silence so it makes the
listeners… listen
0m10s Engine starting Showing the
power of the
engine once you
push to start
Shows the power of
the car
0m22s Car speeding
through a tunnel
The sound makes
the car sound as if
it is ploughing
through the wind
at high speeds as
The whistling sound
you get makes me feel
as though the car is
electric as you only
hear the slight whistle
as it travels through
the tunnel. It really
pushes the idea of
how fast the car is to
us.