Au ama 10.15.14
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The document provides advice for young marketers entering the field. It outlines the author's role in pay-per-click (PPC), search engine optimization (SEO), remarketing, and email marketing. It then gives a 9-point survival guide for marketers, advising them to read and write content, broaden their knowledge of tools like HTML and Photoshop, learn statistics and prove return on investment, gain quantifiable experience through internship projects, understand different types of internships, don't focus only on big companies, actively engage on LinkedIn, have confidence through sharing ideas without fear of being wrong, and participate in marketing association activities beyond just paying membership.
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SEO is often misunderstood and misrepresented, especially by those in the PR, communication and journalism fields. Because of this, SEO often gets left out of social media and, therefore the growing sector of content marketing, strategy and development. As content marketing becomes a growing part of social media (and PR), this presentation will solidify SEO’s importance to communication professionals as well as ways to integrate SEO into existing processes.
B2B_Marketing_Guide_Top_5_Pillars_of_Global_Inbound_Marketing_Final
The document outlines the top 5 pillars of global inbound marketing:
1. Global content marketing - Developing high-quality, thought leadership content and managing the content lifecycle across languages and regions.
2. SEO and PPC - Understanding SEO best practices and using PPC strategically to fill gaps in organic search rankings.
3. Social media - Developing a social media strategy that incorporates influencer identification, social SEO, management, monitoring, and metrics.
4. Marketing automation - Using marketing automation to maximize lead nurturing and tie marketing efforts back to ROI by leveraging a global content strategy.
5. Marketing analytics - Tracking, analyzing, and aligning key marketing metrics to understand performance
Writing webpresentation
This document outlines an instructor-led workshop on writing for the web. The instructor, Lynne Morioka, has 15 years of experience in writing, editing, communications, PR and social media. The workshop will cover why website content is important, how to write for the web, content strategy basics, and discovering and making the most of content assets. Key points include using brief, concise language and highlighting important information with bullet points. An effective content strategy involves understanding your audience, business objectives, and conducting research. Content can be repurposed across a website, blog, social media, presentations, articles, videos and more.
Step 3: How To Write Your Content
Make sure you plan your website right! This is the third in a series of website development by Real Free Websites.
Why Accountants Should Blog
The document discusses why accountants should blog, noting that it improves reputation as a thought leader, is an inexpensive way to generate leads, and improves search engine optimization by providing fresh content. It provides tips on what topics to cover, such as industry news and trends, and recommends distributing blog posts on LinkedIn, Twitter, and via email to clients and prospects. The document aims to convince accountants of the business benefits of blogging and social media engagement.
5 steps to an email campaign that converts
In this Unwebinar, learn how to use email marketing as a powerful lead gen and conversion tool. Discover the advanced-level tactics required to help push leads off the fence and automate your email marketing machine.
Chris Hexton, Co-Founder of the Vero behavioural email platform will walk you through a no-fluff approach to email marketing.
Learn how to:
- Grow an engaged list
- Use targeted landing pages to maximize conversions
- Create targeted segments
- Focus on sharing knowledge in your campaigns
- Automate series campaigns to create customers
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Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
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Learn how to use specific GPTs to help you Learn how to build your own marketing tools
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How AI changes the marketing gameDigital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
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janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
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Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
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#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
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Au ama 10.15.14
- 2. HELLO! Rebecca Randall www.linkedin.com/in/randallrebecca/ Fun Fact! I learned sign language before English.
- 5. 2 My Role
- 6. PPC
- 7. SEO
- 9. Remarketing
- 10. Email
- 11. 3 Survival Guide
- 12. 1) Read & Write. A lot.
- 13. • Having content on your website allows you to be looked at as an industry though leader. • Content = more visits to your site • Be able to write about thing you do not know much about
- 14. 2) Broaden your knowledge base & be self-motivated to learn.
- 15. • Understand basic HTML/CSS • Basic skills in Photoshop • Adobe Photoshop Classroom in a Book • Pay attention in sales class • Hubspot.com & Marketo.com resources • Organize with Evernote
- 16. Do you know how to do this?
- 18. 3) Learn to numbers.
- 19. • Marketing is all about statistics • Prove ROI for every campaign
- 20. 4) Take part in projects at your internship that provides you with experience you can quantitate.
- 21. 5) Two different types of internships.
- 22. • In-house vs Agency • B2B vs B2C
- 23. 6) Don’t get hung up on working for a big name company.
- 24. 7) Create a LinkedIn account.
- 25. • Don’t just use it as an online resume. Be active.
- 26. 8) Confidence.
- 27. • There is such a thing as too many questions, and managers hate it. • Voice your ideas, don’t be scared to be wrong.
- 28. 9) AMA
- 29. • Don’t just be a paying member • Challenge yourself, take part in competitions.
- 30. THANK YOU & Good Luck!