The purpose of this research was to examine the behavioral patterns of consumers in regard to GMOs.
Findings:
The more knowledge consumers have of GMO presence in food products, the less likely they are to consume them.
This document discusses genetically modified organisms (GMOs) in food. It begins by explaining that GMOs are plants or animals that have been genetically engineered, usually to enhance production or nutrient levels. While most developed countries have restrictions on GMOs due to health concerns, they are common in the US, where 80% of processed foods may contain GMOs. Examples given include many snacks, oils, meats, and soy products. The document outlines both arguments for and against GMOs, discussing issues like their effect on small farmers, potential health risks, and lack of independent safety testing. It emphasizes that most Americans support mandatory GMO labeling but the biotech industry has prevented it so far.
“The FDA has placed the interest of a handful of biotechnology companies ahead of their responsibility to protect public health. By failing to require testing and labeling of genetically engineered foods, the agency has made consumers unknowing guinea pigs for potentially harmful, unregulated food substances.”
- Andrew Kimbrell, executive director of Center for Food Safety
Ethics in food and public health safety in bangladeshTafhim Bin Nasir
This document contains a presentation by 6 students on ethics in food and public health safety in Bangladesh. It discusses the importance of ethics, challenges in maintaining ethics in food production and processing in Bangladesh, risks of unsafe food, and an analysis of government agencies and their efforts. Specifically, it notes that while some laws and agencies exist, most food in Bangladesh is unsafe for consumption due to corruption and adulteration at many stages of the food chain, posing major public health risks.
This document provides information about an organic foods app, including its target user persona, problem statement, objectives, hypothesis, and value proposition. The app aims to educate people about the health risks of genetically modified foods and promote healthier eating habits by focusing on non-GMO and organic options. The target user is described as a 32-year-old active female concerned about environmental and animal welfare issues who shops at places like Whole Foods and Trader Joe's. The problem statement indicates the app currently isn't meeting health goals, which can lead to various diseases. The hypothesis is that improving education on GMO foods will help people get less sick.
Experts have discovered that more food gardeners are drifting away from GMO seeds and switching to heirloom vegetable plant varieties. More info at www.GetMySeeds.com >>
Whether or not genetically modified foods should be labeledspope5
This document discusses genetically modified foods and whether they should be labeled. It outlines how GM foods are created using biotechnology to change the genetic material of foods. It then discusses both the reasons for and issues against creating GM foods, such as increasing yields but also possible negative effects. The document also covers arguments for and against labeling GM foods, concluding that more conclusive testing is needed on human health effects before GM foods should be widely sold without labeling.
This document discusses genetically modified (GM) foods and outlines an interactive workshop to help teachers explore the complex issues around GM foods. It presents examples of real GM crops like vitamin-enriched rice, pest-resistant cotton, and drought-tolerant wheat. The workshop asks participants to evaluate each crop on a scale from acceptable to unacceptable and discuss their views. Common concerns about GM crops' safety and long-term effects are addressed. Regulators that approve GM research and foods in Australia are also outlined.
This document discusses genetically modified organisms (GMOs) in food. It begins by explaining that GMOs are plants or animals that have been genetically engineered, usually to enhance production or nutrient levels. While most developed countries have restrictions on GMOs due to health concerns, they are common in the US, where 80% of processed foods may contain GMOs. Examples given include many snacks, oils, meats, and soy products. The document outlines both arguments for and against GMOs, discussing issues like their effect on small farmers, potential health risks, and lack of independent safety testing. It emphasizes that most Americans support mandatory GMO labeling but the biotech industry has prevented it so far.
“The FDA has placed the interest of a handful of biotechnology companies ahead of their responsibility to protect public health. By failing to require testing and labeling of genetically engineered foods, the agency has made consumers unknowing guinea pigs for potentially harmful, unregulated food substances.”
- Andrew Kimbrell, executive director of Center for Food Safety
Ethics in food and public health safety in bangladeshTafhim Bin Nasir
This document contains a presentation by 6 students on ethics in food and public health safety in Bangladesh. It discusses the importance of ethics, challenges in maintaining ethics in food production and processing in Bangladesh, risks of unsafe food, and an analysis of government agencies and their efforts. Specifically, it notes that while some laws and agencies exist, most food in Bangladesh is unsafe for consumption due to corruption and adulteration at many stages of the food chain, posing major public health risks.
This document provides information about an organic foods app, including its target user persona, problem statement, objectives, hypothesis, and value proposition. The app aims to educate people about the health risks of genetically modified foods and promote healthier eating habits by focusing on non-GMO and organic options. The target user is described as a 32-year-old active female concerned about environmental and animal welfare issues who shops at places like Whole Foods and Trader Joe's. The problem statement indicates the app currently isn't meeting health goals, which can lead to various diseases. The hypothesis is that improving education on GMO foods will help people get less sick.
Experts have discovered that more food gardeners are drifting away from GMO seeds and switching to heirloom vegetable plant varieties. More info at www.GetMySeeds.com >>
Whether or not genetically modified foods should be labeledspope5
This document discusses genetically modified foods and whether they should be labeled. It outlines how GM foods are created using biotechnology to change the genetic material of foods. It then discusses both the reasons for and issues against creating GM foods, such as increasing yields but also possible negative effects. The document also covers arguments for and against labeling GM foods, concluding that more conclusive testing is needed on human health effects before GM foods should be widely sold without labeling.
This document discusses genetically modified (GM) foods and outlines an interactive workshop to help teachers explore the complex issues around GM foods. It presents examples of real GM crops like vitamin-enriched rice, pest-resistant cotton, and drought-tolerant wheat. The workshop asks participants to evaluate each crop on a scale from acceptable to unacceptable and discuss their views. Common concerns about GM crops' safety and long-term effects are addressed. Regulators that approve GM research and foods in Australia are also outlined.
Supporting documentation/articles to Zachary Brown's presentation
Biotech Communications Workshop for Chinese Ministry of Agriculture and Triangle biotech professionals, Day 2
GES Center, NC State University
Tuesday, 10/3/2017
Capstone final presentation hardik 1719_pgdm1818Hardik sharma
This document presents the findings of a study on consumer preferences for instant noodles in India after the 2015 Maggi crisis. The study found that taste and health factors most influence consumers. Convenience, variety, quality, packaging, price, ease of cooking and noodle length also impacted consumer preferences. While Maggi was rated lowest on parameters like taste and health, brands like Sunfeast and Patanjali received higher ratings. The conclusions state that manufacturers must understand changing consumer tastes and satisfy all types of consumers through quality, innovation and distribution. Suggestions include more promotional activities, customer feedback meetings, and innovative packaging to improve brand positioning.
This document discusses genetically modified organisms (GMOs) in food and argues for mandatory labeling of GMOs. It notes that over 90% of major crops contain GMOs but consumers are often unaware. Large corporations that control GMO seeds have limited studies on health impacts. The document advocates for consumer education on GMOs, buying organic to impact demand, and signing petitions to support labeling. It also notes a few states have passed GMO labeling laws but more action is needed so consumers can know what is in their food.
This study compared the effectiveness of Facts Up Front (FUF) food labels versus Multiple Traffic Light (TL) food labels in helping consumers understand the nutritional quality of foods. Participants viewed products with different label conditions and took quizzes to test their understanding. The study found that the TL+ label helped consumers best determine nutrient levels and performed better than FUF labels, especially for saturated fat, sugars, sodium, and fiber/protein. However, FUF labels still helped consumers compared to a control group with no labels.
The Truth About The Drug Companies Marcia AngellChristopher Toal
The document discusses the pharmaceutical industry and drug companies. It notes that the top 10 drug companies by prescription drug sales in 2008 were American and European companies that generated $310 billion in total sales. On average, drug companies profits were 18% compared to 0.9% for other Fortune 500 industries. Only 11% of new drug approvals between 2000-2007 were both new molecular entities and improvements. The pharmaceutical industry spends $55 billion annually on lobbying, political contributions, gifts, and more to influence doctors and patients. While academic medical centers focus on education, research, and helping the needy, investor-owned drug companies aim to maximize shareholder value. Health reform could be a windfall for the industry by providing more customers,
This document summarizes a proposal for Ben & Jerry's to launch a new 100% organic yogurt product line to improve profitability. It outlines Ben & Jerry's background and strengths in organic and sustainable farming. It also discusses opportunities in the large and fast-growing organic food and yogurt industries. The proposal recommends launching organic frozen yogurt in unique flavors, leveraging Ben & Jerry's brand recognition and supplier relationships. A marketing plan is proposed using partnerships, sampling, and celebrity endorsements to promote the new product.
You have been hired by Monsanto to write a proposal convincing a local Long Island community to allow GMO farming. The proposal must explain how GMOs are created through genetic engineering, how the modifications benefit crops and the community, and why this method is better than traditional breeding. It also needs to provide background on DNA, RNA, how they work together, and that GMOs approved by the USDA are safe. The goal is to ease safety concerns and show how GMOs already benefit lives to gain acceptance of the new technology.
The document analyzes social media conversations around organic food from May 2013 to May 2015. It finds that the largest topics of discussion were the health benefits of organic food (35%) and posts about shopping for or eating organic food (15% and 14% respectively). Many users also expressed a desire to start eating organic (11%). While cost was a consideration for some, most felt health benefits were the primary reason for choosing organic over conventional foods. The demographic most discussing organic foods were females ages 35 and older.
1. Consider a graph of ()1123+-=xxxf.docxjackiewalcutt
1. Consider a graph of
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a) Find the slope and equation of the line joining A and B.
b) Find the slope and equation of the line joining A and C.
c) Find the y-coordinate of the point P with x-coordinate equal to 0.5 (x=0.5.)
d) Find the slope and equation of the line joining A and P.
2. Consider the function defined by
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[
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_1494052022.unknown
_1494052020.unknown
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_1494052018.unknown
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_1494052013.unknown
_1494052011.unknown
_1494052007.unknown
_1494052009.unknown
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Abstract
For thousands of years people have developed plants and animals with the characteristics they want by selectively breeding the best plants and animals. The need for using genetically modified organisms is simply defined as sheer volume of consumers. In order to feed and provide other non-food products to individuals, current ingredients had to be altered to be able to fit the growing needs of the country. Genetic modification has a variety of uses pure science, research, medicine, food production, agricultural innovation. Genes work by coding instructions for making proteins and proteins are the chemicals that have a strong influence on biological functions.
GMO technology finds itself an enduring part of society, history and people. This is true because of the technology’s ability to integrate itself with wild populations and even contaminate conventional crops, well beyond the decision for farmers to halt the planting of GM crops. There will be a decrease in the products derived from GMOs. Companies who use the GMO products like wheat will offer organic brands. They will also find different suppliers of the grains and vegetables to ensure the products are made and cultivated naturally. More and more companies will be looking for the alternate ways for consumers to buy their products, therefore replacing the GMO ingredients will be a necessity. This is could be even further enforced in the labeling legislation ratified. This circumstance is certainly not just limited to the United States consumers who purchase the goods. This also affects international trade a ...
Organic food industry is trending with blooming profits and market revenues. Many reasons have emerged for this growth in the industry: health conscious consumers, more awareness due to globalization, increased access to newer products and health variants of conventional food, environment protection and animal welfare concerns, and ethical motives. The practice of companies targeting the ‘ecological consumers’ who can
pay a premium for organic food is more than what it was five years ago. The increase in eco-friendly people along with the shift from a ‘producer-oriented market’ to a ‘consumer-oriented market’ is signalling an increase in the demand of organic food. Extant research has shown varied results in terms of health
consciousness, food safety concerns, gender differences, and ecological awareness. However, there are limitations and gaps in them like small sample size, rural and suburban difference, varied age differences, and vague assumptions to list a few.
In the current research, these gaps are fulfilled by testing a sample of over 4000 participants on the effects of subjective-norms, moral-norms, gender difference, and attitude on intentions to purchase organic tomatoes. The findings suggested that people tend to act based on their subjective-norms more than their moral-norms. In short, people would intend to buy more organic food if they see others (whom they value) buy it. Another interesting finding of this study highlighted the close difference between men and women for intention to purchase organic tomatoes. Even though women had a higher result to buy organic food, men were not far behind. Lastly, attitude of the population was tested. As many researchers have previously noted, the attitude has a large effect on intention behaviour. Companies that are looking to capture the ecological
consumers should look out to these findings and plan their marketing activities opportunistically to increase their revenues and profits.
Raising Awareness and Discovering the Dirt 12345 .docxrobert345678
Raising Awareness and Discovering the Dirt
12345 Canyon Dr., Northridge, CA 91344 (818) 555-9089 (818) 555-9222 Radd.com
RADD
What role can the FDA play in regulating GMO
products?
This brief is intended for the United States Food and Drug Administration (FDA) and is
presented on behalf of Raising Awareness and Discovering the Dirt (RADD). RADD is a non-profit
organization committed to promoting the wellness of the environment.
Since the earlier 1990s, commercialization of Genetic Modified Organisms (GMOs) has spread
throughout the U.S. The FDA has promoted a program of self-regulation among the biotech crop and
food developers (www.fda.gov). Many of the biotech food and crop developers’ primary interest is the
development of high-yielding products. For example, Monsanto, a biotech food and crop developer’s
director of corporate communications, Philip Angell was quoted saying; “Monsanto should not have to
vouchsafe the safety of biotech food. Our interest is in selling as much of it as possible. Assuring its
safety is the FDA’s job,” (Antoniou, Robinson, & Fagan, 2012, p. 23).
Finally, research and Monsanto’s own feeding trials revealed health-effects and suggest that
more suitable options are needed to maintain the safety of consumers and the environment. Therefore,
RADD is committed to working with the FDA in creating programs that will ensure the safety of
environment and the use of GMOs.
Statement of Issue:
In order to promote awareness and ultimately protect the health of consumers, the FDA has the
ability to regulate GMOs by establishing new guidelines. There is a growing body of evidence that
connects GMOs with health problems, environmental damage, and violation of rights of farmers and
consumers. Studies show a correlation between GMOs and health problems such as production of new
allergens increased toxicity, decreased nutrition, and antibiotic resistance (Bernstein et al., 2003).
Additionally, since the emergence of GMO crops, there has been an increase in the amount of
agriculture changes. Such changes include the development of “massive weeds” and “super bugs,” both
requiring an increased dosage of toxins to rid of these unwanted, overgrown organisms. In return,
consumers are now ingesting these increased dosages of toxins.
Background:
Ultimately, the only beneficiaries of products containing GMOs are its producers, such as,
Monsanto, rather than consumers. Monsanto makes an abundant amount of profit on their GMO
products as they have scientifically modified crops, allowing them to have faster results. The “proposed”
purpose of GMOs was to increase yield and enhance nutritional value, while also lowering the use of
pesticides. (www.nongmoproject.org, 2013). Indeed, the use of GMOs increase yield, but studies show
that GMO products hold no nutritional value and rather, by decreasing the use of pesticides, there has
been an increase .
This document summarizes a study that used a social-ecological systems framework to analyze the governance of genetically engineered foods and products in the United States. The study evaluated GE foods and products as private goods, toll goods, and their impacts on common-pool resources. It used California's Proposition 37 labeling initiative as a case study to understand the actors, discourses, conditions, and preferences of US consumers regarding GE foods, as expressed in a survey of households in two cities. The study found that while some states allow collective choice through labeling, the US system fails to give consumers power to change policy or enforce labeling according to their preferences. It concludes that mandatory labeling may not be an effective local governance strategy for GE crops and
Consumer Buying behaviour by the Purchase of Organic-PPT.pptx2k20DMBA34CHETNAGUPT
Consumer buying behaviour towards organic food products was studied in Delhi-NCR region. 166 consumers participated in the survey. Key findings were:
1) Health consciousness and trendiness positively influenced organic food purchases, while higher costs and limited availability negatively impacted purchases.
2) Females, low-income groups and less educated consumers had lower organic awareness.
3) Lack of trust in organic authenticity and higher prices prevented many from purchasing organic.
It was recommended to increase awareness through campaigns, reduce prices through innovation and economies of scale, and improve packaging to build trust. The study provided insights but could be improved by obtaining more responses and directly measuring intention versus behavior relationships.
An Examination Of Millennials Attitudes Toward Genetically Modified Organism...Sandra Valenzuela
This document summarizes a study that examines millennials' attitudes toward genetically modified foods. It provides background on GMO foods and debates around their safety and benefits. The study aims to understand how millennials perceive GMO foods in terms of attributes like health, safety, and environmental friendliness. A survey was administered to college students to gather data on their perceptions as a representative sample of millennials. The findings will help marketers effectively address millennials' concerns about GMOs.
This is a marketing research project I was involved in on a small team of 5 for Market of Choice regarding local foods. I conducted in-person interviews regarding shopping habits and opinions on local foods in grocery stores. For secondary research, I helped find outside information on local foods from trustworthy sources. With the collected information, we suggested some marketing ideas and provided valuable information to their marketing team.
Consumer perception of Genetically Modified foodsMohamed Anas
Consumer perception of genetically modified foods is largely negative. GM foods are produced from organisms that have had their DNA altered through genetic engineering. While GM foods may increase crop yields and nutrition, many consumers perceive them as unnatural and unsafe due to unknown long term risks. Consumer acceptance of GM foods depends on factors like trust in government regulations, attitudes towards science and technology, influence of media coverage on risk perception, and perceived benefits versus costs, which are evaluated differently in various countries and cultures. Negative consumer perception has limited markets for GM foods in some parts of the world.
This document provides a summary of a project on analyzing the effects of genetically modified food. The 10-member student group will study the economic impacts of GM crops on farmers and consumers in Gujarat, India, as well as potential health and environmental effects. They plan to survey farmers, dealers, and consumers to assess awareness and problems. A pilot survey of 50 people found that 55% lacked understanding of GM food, while 18% considered it safe until informed of corporate control, after which 54% felt that was unethical. Most respondents said they would be convinced by science that GM food is safe.
Issue involved in marketing of gm food products in indiaAlexander Decker
This document discusses issues involved in marketing genetically modified (GM) food products in India. It begins with an introduction to GM foods and their benefits, but also notes challenges to their market acceptance. The author aims to identify key factors affecting GM food acceptance in India, problems with their marketing, and potential solutions. The document outlines the study's objectives and methodology, which included a literature review, surveys of 150 consumers and 16 GM food marketers using structured questionnaires, and data analysis software. The responses would help address the research questions around acceptance factors, marketing problems, and recommended measures to improve GM food marketing.
This document discusses the growing botanical ingredients market. Some key points:
- Botanical ingredients are seeing renewed interest in Western markets as their health benefits become better understood. The global herbal medicines market was valued at $84.5 billion in 2019 and is projected to reach $411.2 billion by 2026.
- Younger consumers are particularly interested in botanicals and are driving demand. They seek products that are ethically sourced and organic.
- Ensuring quality and authenticity of botanical ingredients is challenging due to risks of adulteration, issues with certain ingredients becoming scarce, and lack of traceability in the supply chain. Advanced analytical techniques and blockchain are helping to address these problems
Supporting documentation/articles to Zachary Brown's presentation
Biotech Communications Workshop for Chinese Ministry of Agriculture and Triangle biotech professionals, Day 2
GES Center, NC State University
Tuesday, 10/3/2017
Capstone final presentation hardik 1719_pgdm1818Hardik sharma
This document presents the findings of a study on consumer preferences for instant noodles in India after the 2015 Maggi crisis. The study found that taste and health factors most influence consumers. Convenience, variety, quality, packaging, price, ease of cooking and noodle length also impacted consumer preferences. While Maggi was rated lowest on parameters like taste and health, brands like Sunfeast and Patanjali received higher ratings. The conclusions state that manufacturers must understand changing consumer tastes and satisfy all types of consumers through quality, innovation and distribution. Suggestions include more promotional activities, customer feedback meetings, and innovative packaging to improve brand positioning.
This document discusses genetically modified organisms (GMOs) in food and argues for mandatory labeling of GMOs. It notes that over 90% of major crops contain GMOs but consumers are often unaware. Large corporations that control GMO seeds have limited studies on health impacts. The document advocates for consumer education on GMOs, buying organic to impact demand, and signing petitions to support labeling. It also notes a few states have passed GMO labeling laws but more action is needed so consumers can know what is in their food.
This study compared the effectiveness of Facts Up Front (FUF) food labels versus Multiple Traffic Light (TL) food labels in helping consumers understand the nutritional quality of foods. Participants viewed products with different label conditions and took quizzes to test their understanding. The study found that the TL+ label helped consumers best determine nutrient levels and performed better than FUF labels, especially for saturated fat, sugars, sodium, and fiber/protein. However, FUF labels still helped consumers compared to a control group with no labels.
The Truth About The Drug Companies Marcia AngellChristopher Toal
The document discusses the pharmaceutical industry and drug companies. It notes that the top 10 drug companies by prescription drug sales in 2008 were American and European companies that generated $310 billion in total sales. On average, drug companies profits were 18% compared to 0.9% for other Fortune 500 industries. Only 11% of new drug approvals between 2000-2007 were both new molecular entities and improvements. The pharmaceutical industry spends $55 billion annually on lobbying, political contributions, gifts, and more to influence doctors and patients. While academic medical centers focus on education, research, and helping the needy, investor-owned drug companies aim to maximize shareholder value. Health reform could be a windfall for the industry by providing more customers,
This document summarizes a proposal for Ben & Jerry's to launch a new 100% organic yogurt product line to improve profitability. It outlines Ben & Jerry's background and strengths in organic and sustainable farming. It also discusses opportunities in the large and fast-growing organic food and yogurt industries. The proposal recommends launching organic frozen yogurt in unique flavors, leveraging Ben & Jerry's brand recognition and supplier relationships. A marketing plan is proposed using partnerships, sampling, and celebrity endorsements to promote the new product.
You have been hired by Monsanto to write a proposal convincing a local Long Island community to allow GMO farming. The proposal must explain how GMOs are created through genetic engineering, how the modifications benefit crops and the community, and why this method is better than traditional breeding. It also needs to provide background on DNA, RNA, how they work together, and that GMOs approved by the USDA are safe. The goal is to ease safety concerns and show how GMOs already benefit lives to gain acceptance of the new technology.
The document analyzes social media conversations around organic food from May 2013 to May 2015. It finds that the largest topics of discussion were the health benefits of organic food (35%) and posts about shopping for or eating organic food (15% and 14% respectively). Many users also expressed a desire to start eating organic (11%). While cost was a consideration for some, most felt health benefits were the primary reason for choosing organic over conventional foods. The demographic most discussing organic foods were females ages 35 and older.
1. Consider a graph of ()1123+-=xxxf.docxjackiewalcutt
1. Consider a graph of
(
)
1
12
3
+
-
=
x
x
x
f
shown below.
a) Find the slope and equation of the line joining A and B.
b) Find the slope and equation of the line joining A and C.
c) Find the y-coordinate of the point P with x-coordinate equal to 0.5 (x=0.5.)
d) Find the slope and equation of the line joining A and P.
2. Consider the function defined by
(
)
ï
î
ï
í
ì
>
-
£
£
-
-
-
£
-
=
1
1
1
1
4
1
1
2
2
x
if
x
x
if
x
x
if
x
x
f
Find
(
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2
-
f
(
)
1
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f
(
)
0
f
(
)
h
f
-
1
1
0
<
<
h
(
)
k
f
+
1
0
>
k
3. Recall the greatest integer function
ë
û
x
, which states that
ë
û
î
í
ì
<
=
integer
an
not
is
interger
largest
integer
an
is
x
if
x
x
if
x
x
Find
ë
û
p
ë
û
p
cos
4. An observer is standing 200 meters from the point G, at which, a balloon is vertically released. Find the height of the balloon at the time the angle of elevation is
o
15
5. Recall that a graph of
x
y
sin
=
is
Find all the values of
x
in the interval
[
]
p
4
0
,
which satisfy the equation
_1494052014.unknown
_1494052019.unknown
_1494052021.unknown
_1494052023.unknown
_1494052025.unknown
_1494052022.unknown
_1494052020.unknown
_1494052017.unknown
_1494052018.unknown
_1494052015.unknown
_1494052010.unknown
_1494052012.unknown
_1494052013.unknown
_1494052011.unknown
_1494052007.unknown
_1494052009.unknown
_1494052004.unknown
Abstract
For thousands of years people have developed plants and animals with the characteristics they want by selectively breeding the best plants and animals. The need for using genetically modified organisms is simply defined as sheer volume of consumers. In order to feed and provide other non-food products to individuals, current ingredients had to be altered to be able to fit the growing needs of the country. Genetic modification has a variety of uses pure science, research, medicine, food production, agricultural innovation. Genes work by coding instructions for making proteins and proteins are the chemicals that have a strong influence on biological functions.
GMO technology finds itself an enduring part of society, history and people. This is true because of the technology’s ability to integrate itself with wild populations and even contaminate conventional crops, well beyond the decision for farmers to halt the planting of GM crops. There will be a decrease in the products derived from GMOs. Companies who use the GMO products like wheat will offer organic brands. They will also find different suppliers of the grains and vegetables to ensure the products are made and cultivated naturally. More and more companies will be looking for the alternate ways for consumers to buy their products, therefore replacing the GMO ingredients will be a necessity. This is could be even further enforced in the labeling legislation ratified. This circumstance is certainly not just limited to the United States consumers who purchase the goods. This also affects international trade a ...
Organic food industry is trending with blooming profits and market revenues. Many reasons have emerged for this growth in the industry: health conscious consumers, more awareness due to globalization, increased access to newer products and health variants of conventional food, environment protection and animal welfare concerns, and ethical motives. The practice of companies targeting the ‘ecological consumers’ who can
pay a premium for organic food is more than what it was five years ago. The increase in eco-friendly people along with the shift from a ‘producer-oriented market’ to a ‘consumer-oriented market’ is signalling an increase in the demand of organic food. Extant research has shown varied results in terms of health
consciousness, food safety concerns, gender differences, and ecological awareness. However, there are limitations and gaps in them like small sample size, rural and suburban difference, varied age differences, and vague assumptions to list a few.
In the current research, these gaps are fulfilled by testing a sample of over 4000 participants on the effects of subjective-norms, moral-norms, gender difference, and attitude on intentions to purchase organic tomatoes. The findings suggested that people tend to act based on their subjective-norms more than their moral-norms. In short, people would intend to buy more organic food if they see others (whom they value) buy it. Another interesting finding of this study highlighted the close difference between men and women for intention to purchase organic tomatoes. Even though women had a higher result to buy organic food, men were not far behind. Lastly, attitude of the population was tested. As many researchers have previously noted, the attitude has a large effect on intention behaviour. Companies that are looking to capture the ecological
consumers should look out to these findings and plan their marketing activities opportunistically to increase their revenues and profits.
Raising Awareness and Discovering the Dirt 12345 .docxrobert345678
Raising Awareness and Discovering the Dirt
12345 Canyon Dr., Northridge, CA 91344 (818) 555-9089 (818) 555-9222 Radd.com
RADD
What role can the FDA play in regulating GMO
products?
This brief is intended for the United States Food and Drug Administration (FDA) and is
presented on behalf of Raising Awareness and Discovering the Dirt (RADD). RADD is a non-profit
organization committed to promoting the wellness of the environment.
Since the earlier 1990s, commercialization of Genetic Modified Organisms (GMOs) has spread
throughout the U.S. The FDA has promoted a program of self-regulation among the biotech crop and
food developers (www.fda.gov). Many of the biotech food and crop developers’ primary interest is the
development of high-yielding products. For example, Monsanto, a biotech food and crop developer’s
director of corporate communications, Philip Angell was quoted saying; “Monsanto should not have to
vouchsafe the safety of biotech food. Our interest is in selling as much of it as possible. Assuring its
safety is the FDA’s job,” (Antoniou, Robinson, & Fagan, 2012, p. 23).
Finally, research and Monsanto’s own feeding trials revealed health-effects and suggest that
more suitable options are needed to maintain the safety of consumers and the environment. Therefore,
RADD is committed to working with the FDA in creating programs that will ensure the safety of
environment and the use of GMOs.
Statement of Issue:
In order to promote awareness and ultimately protect the health of consumers, the FDA has the
ability to regulate GMOs by establishing new guidelines. There is a growing body of evidence that
connects GMOs with health problems, environmental damage, and violation of rights of farmers and
consumers. Studies show a correlation between GMOs and health problems such as production of new
allergens increased toxicity, decreased nutrition, and antibiotic resistance (Bernstein et al., 2003).
Additionally, since the emergence of GMO crops, there has been an increase in the amount of
agriculture changes. Such changes include the development of “massive weeds” and “super bugs,” both
requiring an increased dosage of toxins to rid of these unwanted, overgrown organisms. In return,
consumers are now ingesting these increased dosages of toxins.
Background:
Ultimately, the only beneficiaries of products containing GMOs are its producers, such as,
Monsanto, rather than consumers. Monsanto makes an abundant amount of profit on their GMO
products as they have scientifically modified crops, allowing them to have faster results. The “proposed”
purpose of GMOs was to increase yield and enhance nutritional value, while also lowering the use of
pesticides. (www.nongmoproject.org, 2013). Indeed, the use of GMOs increase yield, but studies show
that GMO products hold no nutritional value and rather, by decreasing the use of pesticides, there has
been an increase .
This document summarizes a study that used a social-ecological systems framework to analyze the governance of genetically engineered foods and products in the United States. The study evaluated GE foods and products as private goods, toll goods, and their impacts on common-pool resources. It used California's Proposition 37 labeling initiative as a case study to understand the actors, discourses, conditions, and preferences of US consumers regarding GE foods, as expressed in a survey of households in two cities. The study found that while some states allow collective choice through labeling, the US system fails to give consumers power to change policy or enforce labeling according to their preferences. It concludes that mandatory labeling may not be an effective local governance strategy for GE crops and
Consumer Buying behaviour by the Purchase of Organic-PPT.pptx2k20DMBA34CHETNAGUPT
Consumer buying behaviour towards organic food products was studied in Delhi-NCR region. 166 consumers participated in the survey. Key findings were:
1) Health consciousness and trendiness positively influenced organic food purchases, while higher costs and limited availability negatively impacted purchases.
2) Females, low-income groups and less educated consumers had lower organic awareness.
3) Lack of trust in organic authenticity and higher prices prevented many from purchasing organic.
It was recommended to increase awareness through campaigns, reduce prices through innovation and economies of scale, and improve packaging to build trust. The study provided insights but could be improved by obtaining more responses and directly measuring intention versus behavior relationships.
An Examination Of Millennials Attitudes Toward Genetically Modified Organism...Sandra Valenzuela
This document summarizes a study that examines millennials' attitudes toward genetically modified foods. It provides background on GMO foods and debates around their safety and benefits. The study aims to understand how millennials perceive GMO foods in terms of attributes like health, safety, and environmental friendliness. A survey was administered to college students to gather data on their perceptions as a representative sample of millennials. The findings will help marketers effectively address millennials' concerns about GMOs.
This is a marketing research project I was involved in on a small team of 5 for Market of Choice regarding local foods. I conducted in-person interviews regarding shopping habits and opinions on local foods in grocery stores. For secondary research, I helped find outside information on local foods from trustworthy sources. With the collected information, we suggested some marketing ideas and provided valuable information to their marketing team.
Consumer perception of Genetically Modified foodsMohamed Anas
Consumer perception of genetically modified foods is largely negative. GM foods are produced from organisms that have had their DNA altered through genetic engineering. While GM foods may increase crop yields and nutrition, many consumers perceive them as unnatural and unsafe due to unknown long term risks. Consumer acceptance of GM foods depends on factors like trust in government regulations, attitudes towards science and technology, influence of media coverage on risk perception, and perceived benefits versus costs, which are evaluated differently in various countries and cultures. Negative consumer perception has limited markets for GM foods in some parts of the world.
This document provides a summary of a project on analyzing the effects of genetically modified food. The 10-member student group will study the economic impacts of GM crops on farmers and consumers in Gujarat, India, as well as potential health and environmental effects. They plan to survey farmers, dealers, and consumers to assess awareness and problems. A pilot survey of 50 people found that 55% lacked understanding of GM food, while 18% considered it safe until informed of corporate control, after which 54% felt that was unethical. Most respondents said they would be convinced by science that GM food is safe.
Issue involved in marketing of gm food products in indiaAlexander Decker
This document discusses issues involved in marketing genetically modified (GM) food products in India. It begins with an introduction to GM foods and their benefits, but also notes challenges to their market acceptance. The author aims to identify key factors affecting GM food acceptance in India, problems with their marketing, and potential solutions. The document outlines the study's objectives and methodology, which included a literature review, surveys of 150 consumers and 16 GM food marketers using structured questionnaires, and data analysis software. The responses would help address the research questions around acceptance factors, marketing problems, and recommended measures to improve GM food marketing.
This document discusses the growing botanical ingredients market. Some key points:
- Botanical ingredients are seeing renewed interest in Western markets as their health benefits become better understood. The global herbal medicines market was valued at $84.5 billion in 2019 and is projected to reach $411.2 billion by 2026.
- Younger consumers are particularly interested in botanicals and are driving demand. They seek products that are ethically sourced and organic.
- Ensuring quality and authenticity of botanical ingredients is challenging due to risks of adulteration, issues with certain ingredients becoming scarce, and lack of traceability in the supply chain. Advanced analytical techniques and blockchain are helping to address these problems
Consumer awareness on organic food products in west DelhiDeepanshu Bhatia
This document discusses a study on consumer awareness of organic food products in West Delhi, India. The study found that while consumers were generally aware of organic products and their benefits, they faced several issues that limited consumption. Key findings included irregular availability, limited product varieties, and expensive prices compared to non-organic options. While most consumers believed organic food was important for health, many were not willing to pay higher costs. The study suggests increasing the number of organic retailers, boosting education programs, and improving promotions to help expand the organic market.
Accessibility Information and Tips Title Genetically Modi.docxdaniahendric
Accessibility Information and Tips
Title:
Genetically Modified Foods: Overview.
Authors:
Rich, Alex K.
Warhol, Tom
Source:
Points of View: Genetically Modified Foods. 6/1/2018, p1-1. 1p.
Document Type:
Article
Subjects:
GENETICALLY modified foods
FOOD biotechnology
PLANT genetic engineering
ORGANIC farmers
Geographic Terms:
UNITED StatesReport Available
Abstract:
The article presents an overview of issues related to genetically modified foods in the U.S.
Some of the improvements made possible by genetic engineering of food crops such as
herbicide-resistant soybeans and insecticidal corn are cited. It traces the history of GM food and
its regulation by the U.S. government. The problems posed by GM contamination for organic
farmers are discussed.
Lexile:
1420
ISBN:
9781429815529
Accession Number:
23253318
Genetically Modified Foods: Overview
Full Text
Related Items
Point: The Next Agricultural Revolution.
Counterpoint: The Pandora's Box of Genetically Modified Foods.
Genetically Modified Foods: Guide to Critical Analysis.
Genetically Modified Foods.
Genetically Modified Rice
Demonstrators in Ottawa calling for the government to make it mandatory to labell genetically
modified foods
Genetically Altered Foods: Hazards or Harmless?
Choose a Topic.
Evaluate a Website.
Write a Topic Sentence.
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CURRICULUM STANDARDS--U.S.
Introduction
Genetically modified food (also GM food, bioengineered food, genetically modified organisms,
GMOs) is food in which, at some point during the production process, molecules and proteins
are chemically altered to give the food more nutrients, a better appearance, or a longer shelf
life. Genetically modified grain is often fed to livestock used for meat and dairy products. Much
of the produce sold in the United States is grown from genetically modified seeds.
Farming has relied on selective growth and selective breeding for thousands of years; farmers
gather and sow seeds from plants that display desirable characteristics, such as resistance to
certain fungi or bacteria. Over a period of several years, a farmer could create an ideal strain of
a particular plant through a sort of artificial natural selection, forcing the plant to evolve in the
most beneficial way to the farmer. Similarly, if certain cows produce leaner meat than others,
those cows can be bred together to reliably produce lean beef.
With advances in humanity's understanding of DNA and genetics, it has become possible to
speed up this process by inserting and removing specific genes from plants and animals. Once
a gene carrying a specific favorable characteristic is identified, it can theoretically be inserted
into any other organism to elicit that characteristic. Thus, genetic engineering has produced
herbicide-resistant soybeans and insecticidal corn. The general consensus is that there is no ...
Accessibility Information and Tips Title Genetically Modi.docxronak56
Accessibility Information and Tips
Title:
Genetically Modified Foods: Overview.
Authors:
Rich, Alex K.
Warhol, Tom
Source:
Points of View: Genetically Modified Foods. 6/1/2018, p1-1. 1p.
Document Type:
Article
Subjects:
GENETICALLY modified foods
FOOD biotechnology
PLANT genetic engineering
ORGANIC farmers
Geographic Terms:
UNITED StatesReport Available
Abstract:
The article presents an overview of issues related to genetically modified foods in the U.S.
Some of the improvements made possible by genetic engineering of food crops such as
herbicide-resistant soybeans and insecticidal corn are cited. It traces the history of GM food and
its regulation by the U.S. government. The problems posed by GM contamination for organic
farmers are discussed.
Lexile:
1420
ISBN:
9781429815529
Accession Number:
23253318
Genetically Modified Foods: Overview
Full Text
Related Items
Point: The Next Agricultural Revolution.
Counterpoint: The Pandora's Box of Genetically Modified Foods.
Genetically Modified Foods: Guide to Critical Analysis.
Genetically Modified Foods.
Genetically Modified Rice
Demonstrators in Ottawa calling for the government to make it mandatory to labell genetically
modified foods
Genetically Altered Foods: Hazards or Harmless?
Choose a Topic.
Evaluate a Website.
Write a Topic Sentence.
How To Understand the Bias of a Publication
CURRICULUM STANDARDS--U.S.
Introduction
Genetically modified food (also GM food, bioengineered food, genetically modified organisms,
GMOs) is food in which, at some point during the production process, molecules and proteins
are chemically altered to give the food more nutrients, a better appearance, or a longer shelf
life. Genetically modified grain is often fed to livestock used for meat and dairy products. Much
of the produce sold in the United States is grown from genetically modified seeds.
Farming has relied on selective growth and selective breeding for thousands of years; farmers
gather and sow seeds from plants that display desirable characteristics, such as resistance to
certain fungi or bacteria. Over a period of several years, a farmer could create an ideal strain of
a particular plant through a sort of artificial natural selection, forcing the plant to evolve in the
most beneficial way to the farmer. Similarly, if certain cows produce leaner meat than others,
those cows can be bred together to reliably produce lean beef.
With advances in humanity's understanding of DNA and genetics, it has become possible to
speed up this process by inserting and removing specific genes from plants and animals. Once
a gene carrying a specific favorable characteristic is identified, it can theoretically be inserted
into any other organism to elicit that characteristic. Thus, genetic engineering has produced
herbicide-resistant soybeans and insecticidal corn. The general consensus is that there is no .
The Dangers of GMO Foods and How You Can Avoid ThemBudwig Center
Are you worried about GMOs or Genetically Modified Organisms?
Do you fear for the health of your children, grandchildren and the effects of GMOs on the environment?
Do you want to avoid eating GMOs and ward off a whole host of chronic diseases for you and your children?
If you answered yes to any of these questions, you’re not alone. The vast majority of us are concerned about the impact of GMOs on our environment and of course, our health.
Below you will find a brief overview or what GMOs are and the possible health implications of consuming them.
I will also show you how you can easily identify GMO products and list the most common genetically engineered foods.
This document discusses the importance of requiring labeling of genetically modified foods in the United States. It argues that labeling GM foods would help reduce health risks to consumers by informing them about the potential dangers of GM ingredients. While 90% of Americans support labeling, the US government has resisted calls for mandatory labels. Requiring labels would allow consumers to make informed choices to avoid health issues linked to GM foods like kidney damage and immune system problems. Labeling is necessary to promote food safety and protect consumers from the health hazards of engineered foods.
This document discusses genetically modified foods (GMOs) and their potential benefits and risks. It notes that while GMOs were created to increase crop yields and food quality, there is still uncertainty around their long-term consequences. The document examines several potential benefits of GMOs, including increased nutritional value in foods, economic benefits for farmers through higher crop yields and profits, and their ability to help address food insecurity in developing countries. However, it also acknowledges public skepticism around GMOs and the need for more research on their impacts.
The document discusses consumer preferences and factors that influence food purchasing decisions. It begins by introducing the topic of consumerism and competition in the food industry. It then reviews several key concepts related to preferences and decision-making from various social science perspectives. The literature review covers previous research on topics like nutrition labeling, health awareness, attributes that influence fast food choices, and how the choice set configuration can impact preferences. The methodology section outlines the descriptive research design, sampling approach, data collection sources, sample size, and analysis plan for the study. Graphs of preliminary results show most respondents are the main grocery shoppers, consider health when choosing foods, and find nutrition information and labeling important. Overall nutrients like carbohydrates and proteins rated as
The author's purpose is to argue that genetically modified foods do not need labels. The author claims that mandated labeling of genetically modified foods would deter their purchase even though evidence shows genetically modified foods are generally safe. The author provides some evidence from scientific organizations that genetically modified foods pose no greater risks than conventional foods. However, the evidence provided may not be fully adequate to substantiate the author's claim.
Similar to Attitudes, Behavioral intentions, and Actual Purchasing of GMOs among Consumers (20)
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
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Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
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Benefits Digital Marketing Services at Techvolt software :
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Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
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Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
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Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
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Why it’s essential to break down technology and data silos
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Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
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Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
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3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
2. Research Purpose
The purpose of this research was to examine the
behavioral patterns of consumers in regard to GMOs.
Variables such as attitudes, behavioral intensions, and
demographics, were examined to see how such factors
influence purchase decisions.
3. Defining a GMO
“A GMO (genetically modified organism) is the result
of a laboratory process of taking genes from one
species and inserting them into another in an attempt
to obtain a desired trait or characteristic.”
4. Some Background
Widespread presence - Genetically modified foods are
included in approximately 70% of food in typical
grocery stores.
Despite this, a poll by The Washington Post showed
that some 60% of respondents believed they had never
eaten genetically modified food (Tobey).
The field of marketing has yet to truly examine
genetically modified foods specifically as they have
been grouped in a more general “unhealthy” category.
Most of GMO research has been done in government
policy journals and scientific agricultural journals
5. Influencing Consumer’s Attitudes
& Behavioral Intentions
Despite great prevalence in society, most Americans
have vague understandings of what they are, and
consumer them regularly.
Past research has found many conflicting Significant
Explanatory Factors influencing consumers’
perceptions and intentions toward GMO
consumption.
Education, age, income, morality, perceived risk,
labeling have all been found to be influencing factors.
6. Purpose of this study’s research
Much of the more current research examines
explanatory variables in predicting people’s
perceptions of GMOs. The purpose of this research is
to examine what explanatory variables can help predict
consumers actual purchasing patterns in regard to
GMOs.
8. Health Risk from GMOs
0
1
2
3
4
5
6
7
Females Males
Figure 2: Health Risk from GMOs
9. Importance of FDA GMO Labeling
Mandate
0
1
2
3
4
5
6
7
High Risk Low Risk
Figure 3: Importance of FDA GMO Labeling Mandate
10. Importance of FDA GMO Labeling
Mandate
0
1
2
3
4
5
Female Male
Figure 4: Importance of FDA GMO Labeling Mandate
11. Qualitative Results
13 of the 17 participants who claimed to believe that they
did not buy GMOs in their usual trips to the store, in fact
very heavily consumed GMOs.
41 participants out 47 participants who responded that they
did not know if they usually purchase GMO’s every week
heavily consumed GMO’s on a regular basis unknowingly.
Those who knew that they did purchase GMOs (23
participants) every week consumed substantially less
GMOs than the group that did not know; many purchased
some organic items such as organic bananas and apples.
12. Findings
Gender and education levels were found to be
significant explanatory factors in GMO opposition and
avoidance of purchasing.
The more knowledge consumers have of GMO
presence in food products, the less likely they are to
consume them.
Arguments consumers typically use to support GMO’s
are rooted in questionable facts.