1. SPE Project
Marketing Plan
By: Trent Anderson
May 27, 2016

2. Mission Statement Vision Statement
Attention to Details is all about
the name. ATD’s mission is to give
the customers the quality service
that they exemplify. Customer
satisfaction is what drives ATD,
which has a mission to strive for
excellent quality work. Anything
with tires is serviced. Attention to
Details, a mobile, and brick and
mortar company uses the detail
part of the company name as the
core of their operations.
Attention to Details vision is to
increase sales by forty percent
and reinvest profits, giving the
company the financial leverage to
target additional markets. The
business plan is to position and
expand the service operations,
creating jobs for the community.

3. Detailing Market Summary
 ATD has great knowledge about the market and target customers
Communicate efficiently and effectively
Advantage of gaining market share

4. ATD Meets Its Marketing Potential
 Exemplary customer service
 High quality washes and detailing services, along with accessorizing
 Convenience
Residential, 87%
Commercial, 13%
ATD’S MARKET

5. ATD’s Marketed Targets
 New car owners
 Owners of luxury or historical cars
 Younger, or middle-aged people
 Local businesses & dealerships
 Lifetime owners

6. ATD’s Strengths
 Professionalism and quality service
 Genuine care and service for all customers
 Well trained employees
.

7. ATD’s Weaknesses
 Word of mouth
 Need of website
 Customer awareness

8. ATD’s Opportunities
 High likelihood of repeat business
 Getting website finished
 Develop strategies for customer awareness

9. ATD’s Threats
A slump in the economy
 Customers not spreading the word
 Future/potential competition from a franchised firm

10. ATD’s Services Offered
 Detailing of exterior and interior of vehicles, & accessorizing
 Mobile, they can come to you.
 Pick the vehicle up, detail it, and deliver it back.

11. ATD’s Competitive Advantage
ATD offers reasonable prices
 ATD takes pride in every customers desires
 Trust and quality work
ATD takes care of the little details

12. ATD’s Key to Success
 High quality professionalism
 Convenience
 Genuinely care, teamwork, & pride

13. Conclusion
This marketing plan encapsulates ATD’s strategic plans for growth & expansion
Each plan has ongoing R&D to keep ATD”S core value that satisfies the customers
Shows how ATD’s able to communicate more effectively and efficiently
ATD’s competitive advantages
Attention to Details’ marketed targets
The company’s keys to success