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Presented By Prof.(Dr.)J.Mahapatra DEAN, IBCS Global Competitiveness  &  Leadership
GLOBAL REPOSITIONING OF INDIA High Low High PREMIUM COUNTRY (Swiss Model) BEST VALUE COUNTRY (Japan, Korea) HIT & RUN COUNTRY (Emerging Economies) CHEAP GOODS COUNTRY (China, Russia) Low Performance Price ,[object Object]
HOW TO COMPETE IN THE GLOBAL MARKET 9 8 7 6 5 4 3 2 1 Global Orientation Productivity Through Infrastructure Quality Reputation Leverage Human Capital Globalize Public Sector Enterprises Invest in Design and Research Get Access to Low Cost of Capital Organize Global Supply Chain Create Brand Equity
Foreign  environmentf political Foreign  environment (uncontrollable) Political / legal forces Economic forces Domestic  environment (uncontrollable) Political / legal forces (Controllable) Competitive structure Cultural forces Firm  characteristics Competitive forces Price  Product Promotion  Channels  of distribution Research Geography  and  Economic  climate  Level  of  infrastructure  technology Structure  of  distribution CROSS  CULTURAL  MARKETING  (  DECISION  AREAS  ) DR.J.MAHAPATRA DEAN,BHARATYA VIDAY BHAVAN  BHUBANESWAR
GLOBAL REPOSITIONING OF INDIA High Low High PREMIUM COUNTRY (Swiss Model) BEST VALUE COUNTRY (Japan, Korea) HIT & RUN COUNTRY (Emerging Economies) CHEAP GOODS COUNTRY (China, Russia) Low Performance Price ,[object Object]
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Attachments (1)

  • 1. Presented By Prof.(Dr.)J.Mahapatra DEAN, IBCS Global Competitiveness & Leadership
  • 2.
  • 3. HOW TO COMPETE IN THE GLOBAL MARKET 9 8 7 6 5 4 3 2 1 Global Orientation Productivity Through Infrastructure Quality Reputation Leverage Human Capital Globalize Public Sector Enterprises Invest in Design and Research Get Access to Low Cost of Capital Organize Global Supply Chain Create Brand Equity
  • 4. Foreign environmentf political Foreign environment (uncontrollable) Political / legal forces Economic forces Domestic environment (uncontrollable) Political / legal forces (Controllable) Competitive structure Cultural forces Firm characteristics Competitive forces Price Product Promotion Channels of distribution Research Geography and Economic climate Level of infrastructure technology Structure of distribution CROSS CULTURAL MARKETING ( DECISION AREAS ) DR.J.MAHAPATRA DEAN,BHARATYA VIDAY BHAVAN BHUBANESWAR
  • 5.