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Portland Radio is Healthy 2011

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Radio is a healthy media. The marketplace listens everyday. It is the superpower of sound and story that links communities through audio broadcast and tools of the digital age like Facebook, Google, and Mobile.

Published in: Business, News & Politics
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Portland Radio is Healthy 2011

  1. 1. Radio & Digital A Dynamic Duo
  2. 2. Local Radio is Healthy <ul><li>Ears are Worth 80 Billion Dollars in Portland </li></ul><ul><li>2.2 Million Listeners in Portland Metro & Southwest Washington </li></ul><ul><li>The largest age demographic 35- 44 at 22%. </li></ul><ul><li>The next largest age demographic is 25 - 34 at 19% </li></ul><ul><li>Evenly split 49/51 between men and women </li></ul>
  3. 3. Local Radio is Healthy <ul><li>Ears are Worth 80 Billion Dollars in Portland </li></ul><ul><li>The average Radio listener drives 150 miles a week </li></ul><ul><li>1,569,000 are listening to radio morning drive shows every week </li></ul><ul><li>1,843,000 are listening to radio afternoon drive, every week </li></ul><ul><li>1,724,000 are listening in the middle of the day , every week </li></ul><ul><li>96.4% are educated with a H.S Diploma or higher </li></ul><ul><li>70% are homeowners </li></ul>
  4. 4. Time Spent with AM/FM Radio Exceeds All Other Forms of Audio Entertainment, combined. Time Spent Listening (in minutes/day) Total Adults Source: Council for Research Excellence’s, Video Consumer Mapping – How U.S. Adults Use Radio and Other Forms of Audio , October 29, 2009. The study was underwritten by Nielsen . Note: Radio usage does NOT include listening to online streaming of local radio stations; it is included in Internet usage
  5. 5. Radio reaches 8 of 10 people 18-34 daily, more than newspapers and magazines combined. Daily Reach by Media 18-34 Adults Source: Council for Research Excellence’s, Video Consumer Mapping – How U.S. Adults Use Radio and Other Forms of Audio , October 29, 2009. The study was underwritten by Nielsen . Note: Radio usage does NOT include listening to online streaming of local radio stations; it is included in Internet usage.
  6. 6. Radio: Superpower of Sound and Story Fact: Local radio is the unchallenged leader in audio entertainment. RADAR 106, Edison Media Infinite Dial 2010
  7. 7. Radio: Superpower of Sound and Story
  8. 8. Music Rules in Recall
  9. 9. Local Radio helped raise over $20 million in 2010 local charities
  10. 10. <ul><li>On-air messaging </li></ul><ul><li>Streaming </li></ul><ul><li>Video pre-rolls </li></ul><ul><li>Banner Ads </li></ul><ul><li>Linking - increasing SEO currency </li></ul><ul><li>Email marketing </li></ul><ul><li>Podcast Sponsorships </li></ul><ul><li>Text messaging </li></ul><ul><li>Social Media </li></ul><ul><li>Mobile advertising </li></ul><ul><li>Keyword recall </li></ul>Facebook Sweepstakes with Radio Achieves 3.73% feedbacks on one local Station - 2011 Radio works with Digital
  11. 13. Digital Even Adapted to Radio ipod & iphone
  12. 14. Radio & Digital A Dynamic Duo

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