A_study_on_Indain_Investments_

1. A study on Indian Investments &
Analysis of their behavior on various investment
Avenues in India
Subject :-General Management
Presented by :- Dipali Sanap
College :- SIBM ,Chandivali Mumbai
Submitted To-
Dr.Sonali Kale Mam

2. INTRODUCTION
 Savings form an important part of the economy of any nation. With the savings invested in
various options available to the people, the money acts as the driver for growth of the country.
Indian financial scene too presents a plethora of avenues to the investors. Though certainly not
the best or deepest of markets in the world, it has reasonable options for an ordinary man to
invest his savings.
 The three golden rules for all investors are:
Invest early
Invest regularly
Invest for long term and not for short term

3. OBJECTIVE OF THE STUDY
 To understand in depth about different investment avenue available in India.
 To find out how investors get information about the various financial instruments.
 The type of financial investment, they would prefer to invest.
 The duration for which they would prefer to keep their money invested.
 To identify the objective of savings an investor.
 To study the dependence / independence of the demographic factors (age) of the
investor and his/her risk tolerance level.

4. Primary Data: Information is collected by conducting a survey by distributing a questionnaire to 50
investors Mumbai, Maharashtra in These 100 investors are of different age group, different
occupation, different income levels, and different qualifications. (A copy of the questionnaire is given
in the last as ANNEXURE 1).
Secondary Data: This data is collected by using the following means.
• 1. Articles in Financial Newspapers ('Economic times' and ('Business Standard').
• 2. Investment Magazines, Business Magazines, Financial chronicles.
• 3. Expert's opinion published in various print media.
• 4. Books written by various Foreign and Indian authors on Investments.
• 5. Data available on internet through various websites
RESEARCH METHODOLOGIES

5. The study reveals that male investors dominate the investment market in India.
 Most of the investors possess higher education like graduation and above.
Majority of the active and regular Investors belong to accountancy and related
employment; non-financial management and some other occupations are very few.
Most investors opt for two or more sources of information to make investment decisions.
 Most of the investors discuss with their family and friends before making an investment
decision.
Percentage of income that they invest depend on their annual income, more the income
more percentage of income they invest.
The investors' decisions are based on their own initiative..
FINDING AND SUGGESTIONS

6. This study confirms the earlier findings with regard to
the relationship between Age and risk tolerance level of
individual investors. The Present study has important
implications for investment managers as it has come
out with certain interesting facets of an individual
investor. The individual investor still prefers to invest
in financial products which give risk free returns.
CONCLUSION