This was a collaborative presentation where our team analyzed how the astrology community operated on three different social media sites: Tumblr, Twitter, and Snapchat.

1. ASTROLOGY
Tumblr / Twitter / Snapchat
Alex Sommer, Gabrielle Cushman, Caitlyn Skelcy
3.18.19

2. General Astrology Info
● Millennials are widely attracted to their zodiac sign.
● Has been around for thousands of years in various forms.
● Perfect for social media with a low barrier entry and endless rabbit holes of google
pages.
● Not considered science as there is no evidence that proves one’s zodiac sign
contributes to their personality. (pseudo science)
● This generation has turned it more into memes than using astrology to be
“spiritual”.

3. Why are we still fascinated??

4. Memes of Astrology

5. Tumblr Astrology
● Tumblr is a blogging social media site founded in 2007 by David
Karp.
● Tumblr is a great platform for people who get easily obsessed
with all the different aspects of astrology.
● Tumblr’s numerous ways to post (including text posts, image
posts, quotes, dialogue, audio, video, and links) helps the
astrology community capture their audience in a handful of
different ways.
● Popular tags: #astrology #zodiac #(sign) #zodiac aesthetic
#zodiac moodboard

6. Tumblr Astrology (Examples)
Aesthetic Post Meme Post “Informational” Post

7. Twitter Astrology
● “Astro Twitter”....different identity to create
● Learn by sharing experiences with other people, lots of interacting
○ Replying with your own experiences and placements
○ Learn about your friends this way
● Can be combined with spiritual twitter
● Good source of information
○ Threads, photos, mood boards, polls/games, weekly horoscopes/tarot readings, etc.
● Find people with similar placements to yours

8. Twitter Astrology (Examples)
Mood Board Polls / Threads

9. Twitter Astrology (Examples)
Twitter Layout

10. Snapchat Astrology
Cosmopolitan “Sexoscopes”

11. Snapchat Astrology

12. Similarities & Differences
● Astrology is taken very
seriously on Tumblr.
● Different forms of
media allow for
different posts.
● Specific “rules”: no
cusps, anti-NASA.
● “Zodiac tag”
● “Big three”, “Stellium”
● More interactive
within communities
● Can be combined with
spiritual twitter.
● Tropical or Sidereal
astrology
● “Astro twitter”
● For fun, not taken
seriously.
● Characteristics are
randomly given to
each sign.
● More mainstream/fun
to look at.

13. Conclusions: What Platform Best Supports
an Astrology Community?
● The astrology community values:
○ Long-form posts for information dumps
○ Interactivity between users
○ Aesthetically pleasing interface (especially to go along with moodboards)
○ The ability to use multiple forms of media in posts (photos, videos, text, gifs, etc.)
● Tumblr lacks a little in interactivity, due to how replies work (in comparison to
Twitter). Twitters word limit can restrict the ability of creating longer posts, but
users create threads to get around that.
● Overall, both platforms have the majority of features needed for an astrology
community to thrive.
● Snapchat fails to provide any of these features and therefore, their astrological
community is looked down upon.