1) Communication is key for any organization to function effectively as it allows for coordination between people and departments to work towards common goals. 2) There are two main perspectives for viewing organizational communication - the technical theory, which focuses on transmitting messages efficiently via technology, and the meaning-centered theory, which considers all human interactions and relationships. 3) Effective communication is important for an organization to innovate, enhance its performance, coordinate activities, and ultimately achieve its objectives. It also improves employee satisfaction and promotion opportunities. Barriers to communication can severely damage an organization.