A practical guide for Product Ownership for SCRUM Product Owners. Presentation for a SCRUM team done in 2020.

1. A PRACTICAL GUID
PRODUCT OWNERS
By Ayesh Perera

2. Introduction
• 10+ years in various domains
• SCRUM teams - Business analyst/ Product Owner
• Contributing to Agile teams and products

3. Product Roadmap: Q3-Q4 2023
Objective: Enhance the user experience and introduce new features to drive customer engagement and
satisfaction.
Quarter 3:
User Experience Improvements
• Conduct user research and gather feedback to identify pain points and opportunities for improvement.
• Redesign the user interface to enhance usability and visual appeal.
• Implement responsive design to ensure seamless user experience across devices.
• Performance Optimization

4. Product Roadmap: Q3-Q4 2023
Objective: Enhance the user experience and introduce new features to drive customer
engagement and satisfaction.
Quarter 4:
Feature Expansion: Mobile App
• Develop a mobile application for iOS and Android platforms to extend product accessibility.
• Prioritize core features for the initial release and plan subsequent updates to introduce
additional functionalities.
• Enhanced Reporting and Analytics
• Integrate with CRM application

5. Epics
User Experience Enhancements Epic:
Epic Description: This epic focuses on improving the user experience of the product by addressing identified
pain points and enhancing the visual appeal and usability.
User Interface Redesign
Responsive Design Implementation
User Research and Feedback Incorporation

6. Quarter 4:
Mobile App Development Epic:
Epic Description: This epic focuses on developing a mobile application for iOS and Android platforms to
provide users with access to the product on their mobile devices.
Mobile App Architecture and Design
Core Feature Development for Mobile App
Iterative Updates and Feature Expansion for Mobile App
Reporting and Analytics Enhancement Epic:
Epic Description: This epic involves enhancing the reporting and analytics capabilities of the product to
provide users with valuable insights and data visualization.
Reporting and Analytics Requirements Gathering
Reporting and Analytics Feature Development and Integration
Integration with Third-Party Analytics Tools

7. Features -
User Interface Redesign:
•Revamp the login page with a more intuitive layout and modern design.
•Improve navigation by implementing a simplified and streamlined menu structure.
•Enhance form validation to provide real-time feedback and improve user input
experience.
Responsive Design Implementation:
•Optimize the product's layout and styling for different screen sizes and devices.
•Implement a mobile-friendly menu and navigation system.
•Adjust font sizes and image dimensions for better readability and user experience on
mobile devices.

8. Features -
Mobile App Architecture and Design:
•Define the overall architecture and framework for the mobile app development.
•Create wireframes and mockups to design the app's user interface and user flows.
•Decide on technology stack and frameworks for cross-platform development.
Core Feature Development for Mobile App:
•Implement login and user authentication functionality within the mobile app.
•Develop offline data syncing capability for seamless app usage without an internet
connection.
•Build push notification feature to keep users informed about important updates.

9. User Stories from features - User Interface design
1.As a user, I want a visually appealing login page so that I feel engaged and motivated to access
the application.
2.As a user, I want a clear and intuitive navigation menu that allows me to easily navigate through
different sections of the application.
3.As a user, I want real-time form validation to receive immediate feedback on any errors or
missing information, ensuring a smooth and error-free form submission process.
4.As a user, I want a responsive design that adapts seamlessly to different screen sizes and
devices, providing a consistent and user-friendly experience.
5.As a user, I want easily identifiable icons and buttons that convey their purpose, enabling me to
perform actions intuitively without any confusion.

10. User Stories from features – Mobile App design
1.As a mobile app user, I want to be able to create an account and login using my credentials
so that I can access personalized features and data.
2.As a mobile app user, I want the ability to view and edit my profile information from within the
app, ensuring that my details are up to date.
3.As a mobile app user, I want to receive push notifications for important updates and
announcements, keeping me informed about new features and relevant information.
4.As a mobile app user, I want to be able to browse and search for products/services easily,
with options to filter and sort the results based on my preferences.
5.As a mobile app user, I want to have a shopping cart functionality that allows me to add
items, review the total price, and proceed to checkout seamlessly.

11. Acceptance Criteria - User Interface design
• The login page should have a visually appealing design that aligns with the overall
branding and theme of the application.
• The login page should have clear and visually distinguishable input fields for the
username/email and password.
• The login page should include a "Forgot Password" link or button that allows users
to reset their password if needed.
• The login page should display relevant branding elements (e.g., logo, tagline) to
establish a sense of familiarity and brand identity.

12. Acceptance Criteria - Mobile Application design
1.As a mobile app user, I want to be able to create an account and login using my
credentials so that I can access personalized features and data.
Acceptance Criteria:
1.The app should provide a user registration form with required fields such as name,
email, and password.
2.Upon successful registration, the user should receive a verification email for account
activation.
3.Users should be able to login with their credentials and be redirected to their
personalized dashboard or home screen.

13. Product backlog Item Vs Sprint Backlog Item
Product Backlog Item
Typically includes;
•Description: A detailed description of the requirement or feature.
•Acceptance Criteria: The specific conditions or requirements that need to be met for
the requirement or feature to be considered complete.
•Business Value: A measure of the value or impact the requirement or feature brings
to the product or stakeholders.
•Effort Estimate: An estimation of the effort or complexity required to complete the
requirement or feature.
•Priority: The relative importance or urgency of the item in relation to other items in
the Product Backlog.

14. Product backlog Item Vs Sprint Backlog Item
The Sprint Backlog Item
Typically includes;
•Description: A brief description of the task or user story.
•Acceptance Criteria: The specific conditions or requirements that need to be met
for the task or user story to be considered complete.
•Effort Estimate: An estimation of the effort or complexity required to complete the
task.
•Assignee: The team member responsible for completing the task.

15. FAQ