The document summarizes 5 seminars on various topics: 1) The International Student Conference focused on issues like youth empowerment, entrepreneurship, and good governance. 2) A seminar on cross-generational marketing examined how different generations and technology influence marketing techniques. 3) A talk on international sales in practice outlined Klingele Chocolate's process for entering foreign markets and considerations for going international. 4) A seminar on digital innovation explored technological advancement, artificial intelligence, and the effects of digitization. 5) The final seminar discussed EU digital privacy law, setting up cloud storage, and the role of big data.

1. SEMINARS
1. International Student Conference 2017. Theme
“What Next”
2. Cross Generation Marketing (J. Van den Bergh,
Insites) 21 Nov 14.30 Aula Sropkai
3. International sales in Practice ( E. Blanchaert) 28
Nov 16.30 Aula 3 KNT Gent
4. When digital becomes human (S. Van Belleghem) 19
Dec 14.30 Aula 3 KNT Gent
5. Impact of Digital Innovation - 17 April at 16.30
L.01.03

2. Seminar 1 “what Next”?
Speakers
 The President ISAG Mr Dzi Kevin –
 socio economic development
 ISP VUB Mr Jimmy Hendry Nzally
 Role of VUB and support of Flemish Governmemt
 Secretary general of ACP H.E Dr Patrick I. Gomes
 How LDCs can move forward
 AU representative Mr Francis Bokilo
 The AU’s role in Youth empowerment
 Ambassador of Nigeria to brussels H.E Mrs. Nonye Udo
 Youth empowerment
 CEO DAW Ms Khadijat Zahrah Abdulkadir
 The power of the woman

3. Content
 Youth in Governance and Leadership
Research and Funding
Entrepreneurship
Youth issues, Policies and good governance
The power of storytelling
Youth start-up for Entrepreneur
Migration and Public health

4. My Findings on the theme
 “ what next” can be related to issues
 Thinking of the future
 Preparing a for success and prosperity
 Not getting lost in the future
 All conferences under the theme centers on

5. Reflection
 Met some important dignitaries
Socialized with international students
Learnt more on entrepreneurship
Women empowerment
Challenges living abroad
Plan for the future

6. Motivation
 A sense of belonging
 Socializing and networking
 Giving a plan for the future
 Sense of direction

7. Seminar 2
Cross Generational Marketing
By J. Van den Bergh
21 Nov 14.30 Aula Stropkai

8. Content
 Different Generations
 Singleton city
 Otherhood
 Flatage society
 Midorexia
 Micro and macro environments
 Attention Economy
 Business in Business
 Influential Marketing

9. My findings
 Influence of technology on Marketing
 Visual reality
 Macro and micro influence on marketing

10. Reflection
 Changes in marketing techniques
 Change in environment
 Evolution of generations
 Effect of marketing on people
 The future of marketing

11. Seminar 3
International sales in Practice
 By E. Blanchaert
 28 Nov 16.30 Aula 3 KNT Gent

12. My Findings
 Reasons for going international
Points to consider
Mistakes by some companies

13. Content
 About Klingele Chocolate
 How to find the market (4Ps)
 Desk Research
 Field Research
 Exhibition
 Follow-up
 Networking
 Cultural differences

14. Reflection
 How to conduct market research
What to consider while going international
Steps taken by Klingele
The 4Ps
 Do and don'ts

15. Seminar 4
When digital becomes human
 By S. Van Belleghem
19 Dec 14.30 Aula 3 KNT Gent

16. Content
 Technological drive
 Innovations
 AI
 Technological advancement
 Effects

17. My Findings
 The power of AI
 Digitalization and marketing
 The effect of digitalization
 The future

18. Reflection
Digitalization and marketing
Easy human activities
Negative effects
Evolution of technology

19. Seminar 5
Impact of Digital Innovation
By Tatina Nighat and Mr Dickson Kombo
17 April - 16.30 L.01.03

20. Content
 EU law on digital privacy
 Setup Cloud computer
 Role of Big data
 Discussion and Conclusion

21. Reflection
 How to check if you’ve been hacked
 Changing privacy setting on Facebook
 Importance of Setting up cloud
 Impact of digitization on the economy