The document outlines a balanced literacy lesson plan for first-grade students focusing on the vowel team /ee/. It includes objectives, prior knowledge requirements, instructional components, teaching strategies, assessments, and accommodations to cater to diverse learners. The goal is to enable students to identify and apply grade-level phonics skills related to the /ee/ vowel team through various engaging activities.

1. Assignment: Balanced Literacy Lesson Plan
Instruction
Use the instructional plan template to create your lesson design
you choose. Answer the highlight questions ask to help with
your instructional plan. Make sure to include state standards in
the lesson plan. Below is a copy of lesson plan you need put
into instructional plan template.
Copy of Lesson Plan to design.
Lesson Plan Grade 1
Topic/Theme: I See the Tree – Vowel Team /ee/
In this lesson, students will identify the vowel team /ee/ through
classroom connections, media connections, and real world
connections. The students will develop a class-made /ee/ tree in
which the students will increase their vocabulary with a variety
of /ee/ words.
Subject(s): English Language Arts
Grade Level(s): 1
Intended Audience: Educators
Suggested Technology: Computer for Presenter, Internet
Connection, Microsoft Office
Instructional Time: 1 Hour(s) 30 Minute(s)
Keywords: team vowels, /ee/, ee, tree, phonics
Instructional Component Type(s): Lesson Plan, Worksheet,
Video/Audio/Animation, Formative Assessment
Instructional Design Framework(s): Direct Instruction,
Demonstration, Writing to Learn, Cooperative Learning
Resource Collection: CPALMS Lesson Plan Development
Initiative
· Florida State Standard
· LAFS.1.RF.3.3 :Know and apply grade-level phonics and word
analysis skills in decoding words.

2. a. Know the spelling-sound correspondences for common
consonant digraphs.
b. Decode regularly spelled one-syllable words.
c. Know final -e and common vowel team conventions for
representing long vowel sounds.
d. Use knowledge that every syllable must have a vowel sound
to determine the number of syllables in a printed word.
e. Decode two-syllable words following basic patterns by
breaking the words into syllables.
f. Read words with inflectional endings.
g. Recognize and read grade-appropriate irregularly spelled
words.
· LAFS.1.SL.1.1 :Participate in collaborative conversations with
diverse partners about grade 1 topics and texts with peers and
adults in small and larger groups.
a. Follow agreed-upon rules for discussions (e.g., listening to
others with care, speaking one at a time about the topics and
texts under discussion).
b. Build on others’ talk in conversations by responding to the
comments of others through multiple exchanges.
LAFS.1.SL.1.1c : Ask questions to clear up any confusion about
the topics and texts under discussion.
LAFS.1.SL.1.1a : Follow agreed-upon rules for discussions
(e.g., listening to others with care, speaking one at a time about
the topics and texts under discussion).
LAFS.1.SL.1.1b : Build on others’ talk in conversations by
responding to the comments of others through multiple
exchanges
LESSON CONTENT
· Learning Objectives: What should students know and be able
to do as a result of this lesson?
• The students will know and apply grade-level phonics and
word analysis skills in decoding words with the /ee/ vowel

3. team.
• The students will, with guidance and support from the teacher,
recall information from the double /ee/ guided practice tree and
YouTube video to complete the Double EE Tree Activity
Worksheet.
• The students will participate in collaborative conversation
with diverse partners to make classroom and real world
connections about words that have the vowel team /ee/.
· Prior Knowledge: What prior knowledge should students have
for this lesson?
· Students should know how to work with a partner.
· Students should be able to work independently.
· Students should know how to write simple, complete
sentences.
· Students should know the difference between long and short
vowels.
· Guiding Questions: What are the guiding questions for this
lesson?
• What is something around the room that has the /ee/ vowel
team in it?
• Are all words with a long e spelled /ee/?
• What other real world words contain /ee/?
· Teaching Phase: How will the teacher present the concept or
skill to students?
4. The "Hook": The teacher will have all students sit in clear
view of central board/television screen connected to the
computer. The teacher will ask the students to remember a
minimum of one of the words presented in the video clip they
are about to watch. The teacher will present the two minute /ee/
YouTube video. Double EE YouTube Once the video is
complete, the teacher will ask the students what the students
think today's lesson will be about.
4. The teacher will move the students' focus to the large tree
drawn on the chart paper and introduce the class' double /ee/
tree.
4. The teacher will take four blank leaf cut outs and announce

4. the following four words. (bee, meet, jeep, queen)
4. The teacher will ask the students if they hear the long e
sound. Then ask if they know what letters (vowel team) make
the long e sound in these words.
4. Say each word and check for understanding (thumbs up,
sideways, down) and address misconceptions or understanding.
4. As each word is approved by the students the teacher will
write the word (underlining /ee/) on the leaf cut out and stick it
on the tree using tape.
4. After all four words are on the tree announce to the students
that is it their turn to do the same.
1. Guided Practice: What activities or exercises will the
students complete with teacher guidance?
8. The teacher will instruct students to meet with their partner
(elbow partner - student who sits next to the student at the
table).
9. The students will discuss other /ee/ words to add to the class
tree.
10. After short discussion amongst the partners, the teacher will
pass out the leaf cut-outs. (one to each student)
11. The students will write an /ee/ word on their own leaf. (two
leaves per group)
12. The teacher will monitor by walking around and having
short conferences with students who have misconceptions as
well as acknowledge the students' understandings.
13. The teacher will call on each pair of students to announce
their /ee/ words and stick the leaves to the class tree.
14. Once all of the students have announced their words, the
teacher will review the class double /ee/ tree words.
15. The teacher will announce that it is now the students' turns
to make their own double /ee/ tree independently.
1. Independent Practice: What activities or exercises will
students complete to reinforce the concepts and skills developed
in the lesson?
16. Whole to individual activity: The students will be given
their own double /ee/ tree worksheet. Double EE Tree

5. Worksheet
17. The students will fill each of the six blank lines with a
double /ee/ word discussed in the guided practice.
18. Once complete, the student will write a simple sentence
using a minimum of two double /ee/ words.
19. The worksheet will be submitted for teacher review and
grading at the end of the lesson.
1. Closure: How will the teacher assist students in organizing
the knowledge gained in the lesson?
Double /ee/ Exit Ticket: The students will list as many /ee/
words as the student can think of independently. Double EE
Word List Exit Ticket
1. Summative Assessment
Classroom connection: The students will receive a leaf for the
Double EE Tree. Leaf Template The students will be instructed
to pair up with their partner to write one double /ee/ word on
each leaf. Prior to the lesson, the teacher will place objects or
signs around the room to help stimulate the students. (Green
writing markers or crayons, bumble bee, see the stop sign, quiet
while the queen is working, etc.) Once the students have written
the double /ee/ word on the leaf, the teacher will call on the
students to announce the words. As a class the students will use
the thumbs up, sideways, or down to decide if each word is
correct. At this time the teacher will evaluate the opinions of
the students as well as the pair of students and their words for
misconceptions and/or understanding.
Whole to individual activity: The students will be given their
own double /ee/ tree with blanks leaves. Double EE Tree
WorksheetThe students will write a double /ee/ word discussed
in the guided practice on each of the six leaves. Once complete,
the students will write a simple sentence using a minimum of
two double /ee/ words. The worksheet will be submitted for
teacher review and grading at the end of the lesson.
Double /ee/ Exit Ticket: The students will list as many /ee/
words as the student can think of independently. Double EE
Word List Exit Ticket

6. Expected Student Product and/or Performance:
Partners will receive 2/2 on the Classroom Connection Activity.
Students will receive 8/8 (6/6 on words, 2/2 on 2 words in
sentence) on the Whole to Individual Double EE Tree Activity.
Students will receive 10/10 on the Double /ee/ Exit Ticket.
1. Formative Assessment
At the beginning of this lesson the teacher will ask the students
a series of questions to determine the level of understanding in
regards to vowel team (long vowel) sounds within words. The
following are questions that can be asked.
• What is considered a vowel?
• What is a vowel team?
• Can there be multiple vowel teams for the same sound? What
are some examples?
• Do all forms of vowel teams "say their name”?
Based on the level of knowledge the students have at the
beginning of the lesson the teacher can determine how much
time is needed to explain the lesson on double /ee/. During the
lesson the teacher will gauge student understanding based on
student individual responses provided during modeling and
guided activities as well as using hand motions such as thumbs
up (I get it), thumbs sideways (half way/I get some but still
need help), and thumbs down (I don’t understand and need a lot
of help) method to questions asked throughout the lesson to
check for understanding.
1. Feedback to Students
The students will be receiving continual verbal feedback
throughout the lesson (modeled, guided, and independent). For
small group exercises, feedback will be given by teacher in
small group conferences. At this time the teacher can discuss
specific misconceptions and/or verbal confirmation of well-done
work. The teacher will give positive redirection for all
misconceptions and possible mini-lesson reteach to small
groups. At this time the group can continue to work on the
guided and independent practice activities. It can be the
teacher’s discretion if a post conference is needed.

7. ASSESSMENT
· Feedback to Students:
The students will be receiving continual verbal feedback
throughout the lesson (modeled, guided, and independent). For
small group exercises, feedback will be given by teacher in
small group conferences. At this time the teacher can discuss
specific misconceptions and/or verbal confirmation of well-done
work. The teacher will give positive redirection for all
misconceptions and possible mini-lesson reteach to small
groups. At this time the group can continue to work on the
guided and independent practice activities. It can be the
teacher’s discretion if a post conference is needed.
· Summative Assessment:
Classroom connection: The students will receive a leaf for the
Double EE Tree. Leaf Template The students will be instructed
to pair up with their partner to write one double /ee/ word on
each leaf. Prior to the lesson, the teacher will place objects or
signs around the room to help stimulate the students. (Green
writing markers or crayons, bumble bee, see the stop sign, quiet
while the queen is working, etc.) Once the students have written
the double /ee/ word on the leaf, the teacher will call on the
students to announce the words. As a class the students will use
the thumbs up, sideways, or down to decide if each word is
correct. At this time the teacher will evaluate the opinions of
the students as well as the pair of students and their words for
misconceptions and/or understanding.
Whole to individual activity: The students will be given their
own double /ee/ tree with blanks leaves. Double EE Tree
WorksheetThe students will write a double /ee/ word discussed
in the guided practice on each of the six leaves. Once complete,
the students will write a simple sentence using a minimum of
two double /ee/ words. The worksheet will be submitted for
teacher review and grading at the end of the lesson.
Double /ee/ Exit Ticket: The students will list as many /ee/
words as the student can think of independently. Double EE
Word List Exit Ticket

8. Expected Student Product and/or Performance:
Partners will receive 2/2 on the Classroom Connection Activity.
Students will receive 8/8 (6/6 on words, 2/2 on 2 words in
sentence) on the Whole to Individual Double EE Tree Activity.
Students will receive 10/10 on the Double /ee/ Exit Ticket.
ACCOMMODATIONS & RECOMMENDATIONS
Accommodations:
• If a student struggles with writing, the student may dictate
their answers for all forms of assessment to the teacher.
• If a student struggles with lanuague, a picture word bank can
be created to use throughout the lesson and assessments
Extensions:
• The student will write a story containing 10-15 /ee/ vowel
team words with correct story structure and proper spelling.•
The student will create a cross word using 10-15 /ee/ vowel
team words and given clues to each word.
Suggested Technology: Computer for Presenter, Internet
Connection, Microsoft Office
Special Materials Needed:
• Student copies of worksheets listed above.
• Large Chart Graphic Organizer (Chart Paper)
• Access to YouTube – Read Between the Lions /ee/
• Writing utensils
1
Sheet1SWOTT EXAMPLE: Specialty Wine Shop in
CaliforniaImpacting
FactorStrengthsWeaknessesOpportunitiesThreatsTrendsINTERN
AL ENVIRONMENTStrategyClear, focused strategy makes
objective development easier. Located in California near several
vineyards and wineries and in an area where the population has
a substantial interest in wineLack of business experience, could
lead to mistakes; Dependent on local population Location

9. provides opportunity to easily reach out and establish
relationships with the vineyards and wineries in the area for
supply and event hostingLiquor warehouse stores such as
BevMo and other wine shops are competitors; new entrants will
have same opportunities with regard to location (Add
Source)Small business owners tend to have similar strategies
(Add Source) StructuresFunctional structure allows for optimum
organization and management of each functionRequires separate
management of each function which calls for manager level
employees or outsourcing at relatively higher costAllows for
concentration on particular function when neededCompetition
may have a less expensive structure; Potential to lose good
managers to the competitionPeople tend to prefer working in
small to medium organizations Source, 2009) Processes and
systemsMinimal systems above and beyond basic accounting,
inventory systems; Have technical skills - no need for IT
personnelBeing a new business makes it difficult to customize
the processes and they may require significant changes as the
business maturesAble to create broad processes for each
function that are simple to learn and followCompetitors have
the ability to differentiate in their processesCompanies are
moving in the direction of documenting formal processes and
procedures for a variety of industries (Add
Source)ResourcesContracting with wineries allows for adequate
supply at reasonable cost; Good banking relationships make
lower cost of financingSmall store allows only for minimal
storage of inventory; the inability to buy in bulk can raise
costsOpportunity to hire employees who already have adequate
to superior knowledgeVendors may charge more; inputs have
variable costsWith the declined economy, resources may be
less costly to obtain; vendors may be willing to
dealEXTERNAL ENVIRONMENT Legal and regulatoryMost
required laws (such as Food/Beverage licensing) are easy to
follow; there are many resources in existence to explain
requirementsLiquor license (and others) can be quite costly;
lack of experience can lead to finesCan study how laws affect

10. wine shops; potential to hire legal resourcesChanges in the laws
and local rules could affect the business negatively if
knowledge is not currentLawsuits are increasing; If someone
was to drink and drive, that could reflect on the business (Add
Source)GlobalIn the near-term, company will not locate outside
of the United States, and likely not outside of California; Will
use local resourcesCompany recognition will be low outside the
nation which may cause international internet sales to be a non-
lucrative marketOpportunity to reach customers to purchase
wine using the internetCompetition in other states and countries
is difficult to research and a lot of competition exists on the
internet; Laws may be differentAs technology advances, internet
purchasing increases (ADD SOURCE)EconomicLocated in a
relatively affluent area; wineries may be willing to lower
wholesale costsOwner may not be able to afford start up costs
during this economic crisisInternet sales provide opportunity to
reach connoisseurs with money to spendEconomy could get
worse; Customers may stop spending on luxuriesSmall
businesses are running out of cash due to unsold inventory and
uncollected receivables (Lewis, 2009
Sheet2
Sheet3
Write a 700- to 1,050-word section for your business model and
strategic plan in which you add your strategies and tactics to
implement and realize your objectives, measures, and targets.
· Include marketing and information technology strategies and
tactics.
· Develop at least three methods to monitor and control your
proposed strategic plan, being sure to analyze how the measures
will advance organizational goals financially and operationally.
· Determine the best possible options for evaluating the
strategic plan.
· Explain the ethical issues faced by the organization,
summarize the legal and regulatory issues faced by the
organization, and then summarize the organization's corporate

11. social responsibility.
· Include in this section the possible implications of the triple
bottom line (people, planet, profit) on the strategic plan and its
implementation.
Write a 350-word executive summary defining the new division
of existing business. Share your Vision, Mission, final business
model, and value proposition, and list your key assumptions,
risks, and change management issues. Quantify the growth and
profit opportunity and planned impact on various stakeholders.
Note: Any investor should be eager to meet with you after
reading your executive summary.
Using the University of Phoenix Business Model and Strategic
Planning Outline as a guide, combine Parts 1, 2, and 3 of your
completed business model strategic plan with your Final
Business Plan Model assignment and Executive Summary. This
includes the Business Model, Vision, Mission, Values, SWOT
Analysis, Supply Chain Analysis, Balanced Scorecard, and
Communication Plan from prior weeks. Your consolidated final
strategic plan should be 4,200 to 5,250 words in length.
Format the paper consistent with APA guidelines.
1
2
Strategic Plan Part 3: Balanced Scorecard and Communication
Plan

12. Strategic Plan Part 3: Balanced Scorecard and Communication
Plan
Company: Johnson & Johnson
Trends, Assumptions, and Risks
With respect to the final business model, the key trends
identified involve the increased use of technology. Keeping in
mind that Johnson and Johnson operates in the medical,
pharmaceutical, and consumer products industry, technology
plays a significant role. The major trend, in this case, is the use
of technology to boost the quality of its products and services.
Technology is a relevant element for business growth and
development (Potter, 2008). The assumptions involve that there
is a ready market for the products of the company. Given the
idea that there is a huge demand for the products and services of
the company, it is assumed that the market is ready. The risk
involves the idea that investment can be made in a particular
area but returns are not as expected. In such a case, the
company would have lost. It is necessary for businesses to
assess the chances of profitability before making the decision of
investing. This enables them to avoid potential risks.
Strategic Objectives
These are the goals that hold the future of the
organization. They are goals that should be achieved to make
sure that the future of the organization is assured. Whether or
not a business will survive depends on the strategic objectives
set as well as the efforts put in place in an attempt to achieve
the goals. Keeping in mind the importance of strategic goals,

13. businesses need to be effective with respect to setting the
objectives as well as the attempts to achieve such objectives.
Below is the balanced scorecard for Johnson and Johnson based
on the strategic objectives.
Strategy
Objectives
Measures
Targets
Initiatives
Financial
Increasing revenues
Additional income and profit
25% increase
Improve product quality and marketing
Customer Value
Improve customer service
Increased customer satisfaction
More than 90% positive reviews
Considering customer suggestions
Internal Operations
Improve motivation
Improved performance
95% meeting goals
Provision of needed resources
Learning and Growth
Automation of processes through technology
More efficiency and effectiveness in processes
Increase production by 50%
Acquiring new technology and utilizing it.
Potential Alternatives
As far as the SWOT analysis is concerned, there are
various issues and opportunities that were identified. In order to

14. effectively deal with these issues, there are various alternatives
that are available. One of the issues identified is the strong
competition that the company faces from others that target the
same customers. The potential alternative has to this issue is
boosting its marketing efforts to ensure that it gets a substantial
share of the market. Keeping in mind the relevance of the
market share to a business, it is necessary for measures to be
put in place to make sure that the business is able to maintain
competitiveness in the market. It is necessary to learn from
other successful business on the best alternatives to be put in
place for the interest of handling stiff competition.
Considering the fact that Johnson and Johnson is an
international business organization, it faces the issue of
fluctuating markets. The company sells its products to different
markets across the globe and instability in any of the markets is
a great challenge because it destabilizes the business. For
instance, in countries where is political stability, the markets
are also not stable and this creates a negative impact on the
business. It affects its ability to sell and it implies that the
financial condition of the business is threatened. Dealing with
this issue involves extensive analysis of potential markets that
the business intends to conduct its business. Through this, it is
possible to get the assurance of where to invest. Investing in
more stable countries is the best alternative as it boosts the
chances of a business to survive in the market. It is
recommended for businesses to ensure that they understand
potential markets before putting their money there.
Strategic Objectives for Balanced Scorecard Areas
Financial Perspective
The strategic objectives in this area include improvements
in the following areas; market share, revenues, and profitability.
These strategic objectives are central to the chances of a
business to survive in the market, addressing them is necessary
as it basically improves the business position in the market
(Steiner, 2010). The management team of Johnson and Johnson
should ensure that relevant measures are put in place to make

15. sure that the strategic objectives are addressed. The potential
risks, in this case, are the chance that the organization might
not have all necessary resources for this to be achieved. This
can be mitigated by acquiring the needed resources and making
proper allocations to different objectives.
Customer Value Perspective
With respect to the customer value perspective, strategic
objectives involve the following: customer retention, customer
satisfaction, and customer value. Customers are important to a
business and should be addressed in the right manner. The risk,
in this case, is the application of ineffective strategies. It is
necessary to apply strategies that are effective for the specific
business. Additionally, the customers should be handled in a
manner that is ethically acceptable.
Internal Operations Perspectives
The following are the strategic objectives in this area:
performance measurement, productivity improvement, and
organizational change. These objectives are centralized on the
organizational performance. They involve a close engagement
with employees and this implies that the organization needs to
be ethical enough not to go against the ethical principles.
Learning and Growth Perspective
Johnson and Johnson needs to learn and grow. The
following are the strategic objectives in this area of the
balanced scorecard: employee satisfaction, employee retention,
and technological innovation. An achievement of these strategic
objectives will enable the company to grow and be more
competitive. Despite the risk of technology being outdated after
some time, the company can take care of this by focusing on
ensuring that employees are retained and satisfied (Olsen,
2011).
Balanced Scorecard for the Strategic Objectives
Objectives

16. Metrics
Targets
Financial
Increasing revenues
Additional income and profit
25% increase
Customer Value
Improve customer service
Increased customer satisfaction
More than 90% positive reviews
Internal Operations
Improve motivation
Improved performance
95% meeting goals
Learning and Growth
Automation of processes through technology
More efficiency and effectiveness in processes
Increase production by 50%
Communication Plan
The communication is intended to pass the information to
the relevant stakeholders with respect to the strategic
objectives. Basically, the audience is made up of the mid and
top management of the organization. This is because they are in
the best position to make the strategic decisions. The channel to
be used is the word of mouth. A meeting will be convened and
the communication made.

17. References
Olsen, E. (2011). Strategic Planning. New York: Wiley.
Potter, L. (2008). The Communication Plan: The Heart of
Strategic Communication. San Francisco: IABC.
Steiner, G. (2010). Strategic Planning. New York: The Free
Press.
1
2
Strategic Plan Part 2 – SWOT Analysis

18. SWOT Analysis Table for Johnson & Johnson
POSITIVE
NEGATIVE
INTERNAL
Strengths:
· Diversity in products
· Substantial sales and marketing abilities
· Development of the new division.
· Global sales of the products
· Brand loyalty
· Brand image
· Differentiation from competitors
· Numerous internet domains.
· Provision from non-pharmaceutical organizations.
Weaknesses
· Some products may not meet the needs of the patients.
· Increase in fail prostheses.
· The organization wastes resources while researching on
relevant information.
· The company depends on income from Risperdal.
· Pressure to reduce the product price
· Preservation of copyright expirations.

19. Z
EXTERNAL
Opportunities
· The new division will lead to the growth and development of
the company.
· Enhancing the market share through development of products.
· Room for innovation.
· Expansion and improvement of the medical equipments.
· Attainment of other pharmaceutical corporations.
Threats
· Global competitors.
· Low development of market.
· Brand damage due to recalls.
· Fragile customer environment.
· Making investments in areas which do not profit the company
i.e. Maya’s Mom
Introduction
Johnson & Johnson is America's leading company that produces
healthcare products. It is well known for the provision of
medical products for children, skin care, women healthcare and
other pharmaceuticals. The main aim of the company is to
provide the best and quality care to all the patients
internationally. The new division at the company will
significantly contribute to this goal. As such, a SWOT of the
enterprise is needed to determine the operations of the new
division at the enterprise. Throughout this paper we will
analyze internal and external controls as well as a supply chain
analysis for the new division at Johnson & Johnson.

20. Economic Forces
The pharmaceutical ventures have been very active as of late.
This has helped in giving all the more new items and a
comprehensive database of drug items to its clients. Many
organizations are upheld using bank advances and income,
while others are subsidized through securities and offers of
shares (Haseeb, 2017). Additionally, the solidarity of European
Union has likewise made a solitary money showcase for the
organization to target. In any case, Johnson and Johnson must
have the capacity to foresee financial difficulties that they are
relied upon to confront in future. In any case, the across the
board wings of Johnson and Johnson in numerous nations make
it work in advantage of the organization. Regardless of the
possibility that the economy of a few nations flattens or break
down, others will be sheltered from the swelling and stay stable.
This makes security at the costs of items that are offered by
Johnson & Johnson.
Legal Forces
Pharmaceutical organizations are confined contrasted with
others. Subsequently, they ought to cooperate with regulatory
and administrative norms (Haseeb, 2017). The Internet has
likewise changed authoritative points of confinement the same
number of individuals request privileges of reasonable and
better social insurance. The organization must check all items
before achieving the market for deals. The lawful varieties in a
nation impact each industry either adversely or decidedly.
Regulatory Forces
Governmental issues have been incredibly affecting the
pharmaceutical business in light of the economic significance of
human services. Therefore of being a necessary part and
supporter of the economy, pharmaceutical and human services
businesses, additional modifications battle significantly under
the political weight (Haseeb, 2017). Political interests influence

21. the general well-being part. Truth be told, the legislative
changes and modifications can vigorously impact any creating
industry of that nation. This outcome in the pharmaceutical
organizations to contact the legislature in a significant portion
of their exercises has proven to be a challenge to the
organization.
Controlling these organizations worldwide has turned out to be
strict which at last prompts expanding the rate at which
business is finished. Johnson & Johnson is one organization that
is spread everywhere throughout the world henceforth; they
ought to guarantee that they are refreshed about the political
circumstance that influences their business and the nation they
work. For an organization that is spread over such a vast scale
ought to never be insensible of the political settings,
improvements and changes (Jurevicious, 2013). Johnson &
Johnson ought to be given an acknowledgement for being
circumspect towards the approaches of the legislature and
survey it on numerous occasions for a clearer understanding of
how things function. It will likewise make it less demanding to
arrange out how things ought to continue out later on.
Organizational Adaptation to Change
Johnson & Johnson adapt to change through four ways. These
include building leadership in marketing, acclimatizing to the
changing global markets, reinforcing the global presence and
concentrating on the overall goal of the company. It achieves all
these by creating value through innovation of products (Sharma,
2013).
Supply Chain of the New Group
The new division at Johnson & Johnson will use a decentralized
management system to control its supply chain. The new
division is small and big at the same time in that it is a vibrant
entrepreneurial in the operations. The new group understands
that the success of the business largely depends on meeting the
needs of the customers. The new unit will ensure that the
company realizes its long-term and short-term goals in the
strategic planning of the corporation (Arndt, 2004).

22. Issues and opportunities
Opportunities
Full Range of Cross-selling Opportunities: Are there a wide
range of selling opportunities? The company has an excellent
chance to develop cross-selling opportunities and explore its
balance through diagnostics and pharmaceuticals.
The possibility of exploiting biologics markets: Is there a
possibility of using these markets in the new division?
Therapeutic proteins and the antibodies used in most products
provide a better chance to explore this opportunity.
Changing Lifestyle: Can the company change its way of life?
The corporation can take advantage of the increasing demand
for medical and pharmaceutical products.
Threats
The battle against harmful ingredients – Are there harmful
ingredients in the products? Some of the products have been
proved to contain carcinogenic substances. This can affect the
image of the brand.
The negative influence of product recalls: Are there negative
impacts on the recalls of products? The company has had the
challenge of recalling its products. This can destroy the
reputation of the enterprise.
Extreme competition: Is there external competition in the
market? There are strong international competitors within the
market that manufacture alternative products. These pose stiff
competition to the company.
Government regulatory standards: are there governmental
regulatory standards affecting the organization? The national,
import and export tariffs have an important role in the success
of the business.

23. References
Arndt, H. (2004). Supply Chain Management. Gabler Verlag
Springer Fachmedien Wiesbaden GmbH, Wiesbaden.
Haseeb. (2017, February 12). Pestle Analysis of Johnson &
Johnson. Retrieved from Marketing Dawn:
http://marketingdawn.com/pestle-analysis-of-johnson-johnson/
Sharma, D. (2013). Stuti Rakecha Available at:
http://www.slideshare.net/deepreekadeepi-johnson-johnson-
24443713
Jurevicios, O. (2013) PEST and PESTEL analysis. Available at:
http://strategicmanagementinsight.com-tools-pest-and-pestel-
analysis.html
1
9
Strategic Plan Part One: New Product or Service

24. Strategic Plan Part One: New Product or Service
Introduction
At Johnsons and Johnsons Medical Supply Company, there is a
high social responsibility for the products that promote
environmental sustainability. This is achieved through proper
design and development of the products and excellent customer
service that leads to the success of the organization. The
company recently introduced a new division and a new product,
an innovative contact lens with the current technology. The
paper herein outlines the importance of innovation through the
development of the new product and how the new division
mission, vision and guiding principle comply with those of the
company.
The New Product
The new product is a contact lens that can be worn
indeterminately. The contact lens is capable of changing colors
for different color effects (Meadows, 2016). It allows the user
to modify the colors of their eyes and make elusive looks. It can
be worn for any occasion, whether at work, work, to Halloween
parties among others. The contact lenses are available in Plano
and prescriptions form. Plano color contact lenses are designed
for cosmetic purposes to modify the eye color. The prescription
contact lenses enhance the color of the eye as well as solve the
problems of short-sightedness and long-sightedness. The colors
of the contact lenses come in three tints namely visibility tint,

25. dark tint and enhancement tint. The eye care practitioners at the
new division provide help to the customers to find a suitable
color contact that meets the requirements and desires of the
customers.
The New Division
The new division of the company, ACUVUE® contact lenses is
dedicated to transforming the vision of the entire world. The
group thrives on creating awareness about the importance of the
contact lenses and caring for the eyes (Johnsons and Johnson’s,
2000). It also aims at promoting the best decisions for vision
correction. The division traces its origin to the former frontier
contact lenses. The department consists of 20 employees, all
who are well trained as eye care practitioners and related fields.
All the staff at this division will serve the company according
to the policies put forward by the group and will work toward
achieving the missions and visions of the division. The
department will promote massive changes in the contact lenses
through innovation that will improve the experience of the
patients and improve their image. The company has always
believed in the innovation of products. Through this division,
the company will continue to perform research on the
innovative strategies to further improve the contact lens as well
as the development of new products and services.
Innovative Mission Statement for the New Division
The vision of the new department is to provide healthy vision to
all the customers, anywhere, any day. The mission is to give the
customers a quality, customer experience and to develop the
company through innovation. The division also aims at making
the company the world leading inventor and producer of quality
contact lenses. The mission and the vision of the unit set the
standards for the company through the innovative contact
lenses. The company is developed with a distinctive vision and
zeal for creating more innovative products including the color
contact lenses. The wellness and prevention measures also add
to the mission of the division of encouraging people's health
(Johnsons and Johnson's, 2000).

26. Customer Needs and Competitive Advantage
In the economy today, especially with the dynamic nature of
business in the world, each division in any company should set
the company at a higher rank in the industry. Attaining a
competitive advantage requires an extensive exploration,
strategic planning and an interest in marketing (Rothaermel,
2016). At Johnsons and Johnsons, the new division is
determined by knowing the patients at a personal level. For
instance, the personnel in this department asks the patients
personal questions regarding their hobbies, favorite colors,
tastes and preferences, sense of style among others. The unit is
also determined by knowing which aspects of the contact lens
should be improved, which ones are favorable to the customers
and what could be changed in the products. The division also
discovers the demographic details through interaction with the
customers through surveys and their information.
The section also examines the strength of the organization to
find out which sectors needs improvement to develop a
competitive advantage over other companies producing the same
product in the industry. The survey includes analysis of
questions such as why customers buy from Johnsons and
Johnsons (Johnsons and Johnson's, 2000). These evaluations are
useful in understanding the value and quality of service and
products offered to the customers. Basing on the responses, the
division develops strategies of improving the product to gain
the competitive advantage. Finally, the group also ensures the
products are unique and not available in any other contact lens
manufacturing companies. This way, the division contributes to
increasing the competitive advantage of the enterprise.
Vision, And Value for the New Division
The vision, principles, and values of the group follow suit as
those of Johnsons and Johnsons. The company ensures a mutual
understanding of its practices, the target customers, and the
position of the organization in the market. The new division is
all about producing quality vision at an affordable price. The
purpose of the section is to ensure quality and innovative

27. products at reasonable prices continually now and onward into
the future.
New Unit Alignment with Company’s Mission and Vision
The mission, vision, and value of the new division lineup to
those of Johnsons and Johnsons company. The vision has an
enduring aim just like that of the company of providing quality
vision care for life (Johnsons and Johnson's, 2000). Likewise,
the mission also has an enduring objective of giving back to the
society, customers, and culture. The primary values for the new
division are "compassion for quality vision care" and "morality,
reliance, and honesty." Johnson's and Johnson's values of giving
quality service and superiority have a mission of nurturing great
connections with the patients. The mission, vision and the
values of the new division are created in line with Johnsons and
Johnson's mission and vision. The department has embraced
similar principles.
Division's Strategic Direction based on Values, Vision and
Mission
The mission, vision, and values of ACUVUE contact lens
department evidently guide its direction. Regarding the task of
the unit, the new products meet the requirement of the
company's mission of providing quality and innovative products
(Johnson & Johnson Medical Limited, 2015). It also leads the
division in ensuring an affordable production cost that enables
Johnsons and Johnsons to sell the contact lenses at a relatively
low price. The vision of the new section requires the company
should be the leading contact lens producer offering high-
quality products at a fair price. This vision leads the new group
to accomplishment because it is only through creativity and
flawlessness that the company can achieve this goal. The values
on the other hand guide the eye care practitioners to stay
focused on the achievement of the objectives aligned with the
mission and the vision of the new division.

28. Guiding Values
The governing standards of Johnsons and Johnson's new
division are the pressures within the company. These rules are
written in the company's code of ethics, social responsibility
and company's culture to all the employees (Johnson & Johnson
Medical Limited, 2015). The guiding values include:
· Safety: Johnsons and Johnsons prioritize safety in all its
operations.
· Integrity: Johnsons and Johnsons do our business with fairness
and truthfulness.
· Dedication: Johnsons and Johnsons thrive to meet the
customers' expectations as well as those of stakeholders.
· Commitment: Johnsons and Johnsons go by the promises
made.
· Diversity: Johnsons and Johnsons acknowledge the difference
in culture and treat everyone equally.
· Intensity: Johnsons and Johnsons We set inspiring goals and
strive to meet them through creativity and teamwork.
· Outreach: Johnsons and Johnsons improve the quality of life
through direction.
· Communication: Johnsons and Johnsons share information
with employees, stakeholders, and customers.
· Stewardship: Johnsons and Johnsons take pride in protecting
the environment through safe dispose of the wastes.
Culture
The culture of the company delivers the information on how
Johnsons and Johnsons identify their impacts to the workforce
and customers (Willis, 2016). The company performs its
businesses ethically and complies with all the governmental and
environmental regulations. Johnsons and Johnsons continue to
endorse a vibrant ethical culture in the society and the company
as well. The cultural diversity in the business is used in the

29. serving the customers from similar cultures. The company
improves its operations, employees, communities and the
company's culture daily. Johnsons and Johnsons are motivated
in solving the problems related to vision and meeting the social,
economic and environmental requirements of the future.
Social Responsibility and Ethics
Ethics and Social Responsibility are crucial to any institution
entering the market or developing a new division (Willis, 2016).
The new division at Johnsons and Johnsons functions according
to its values and ethics and with the guiding principles that are
followed keenly by all the employees. The employees highly
respect the needs of the customers by offering quality and
timely service and generating a culture that accentuates support
and harmony. The employees in the new division also respect
one another regardless of their rank in the hierarchy of the
organization. The company identifies the strengths and
weaknesses of the workforce and trains them for improvement
of service all the time. The team resolves the customer conflicts
in an ethical way that makes the customer wants to come back
again. The new division operates in an ethical and truthful way
while emphasizing on high-quality service to the customers.
Finally, the new unit takes responsibility for all the actions,
risks commitments, and decisions mandated by the company.
Conclusion
The increasing change within the business environment is
unavoidable. Customers continue to change their needs and
preferences in the products. This makes markets to be always
unstable due to the need for change. The companies that
embrace technology to create a change in the goods and services
to meet the needs of the customers always gain a competitive
advantage. The new division at Johnsons and Johnsons is not an
exception. With the innovative contact lenses recently
produced, the company will gain its competitive edge in the
market and maintain its position as the world leading innovative
vision provider.

30. References
Johnson & Johnson Medical Limited . (2015). How we changed
the world of contact lenses. Retrieved from Supporting your
Success: https://www.jnjvisioncare.co.uk/about-us
Johnsons and Johnson's . (2000, June 30). New ACUVUE®
Brand TORIC Contact Lenses Emphasize Unique Dual Thin
Stabilization Design. Retrieved from Johnsons and Johnson's :
http://www.investor.jnj.com/releasedetail.cfm?releaseid=66533
Meadows, S. (2016, May 31). Want to change or enhance your
natural eye color? Try cosmetic contact lenses. . Retrieved from
We Are Eyes:
http://www.weareeyes.com/Blog/TabId/31681/PostId/2749/want
-to-change-or-enhance-your-natural-eye-color-try-cosmetic-
contact-lenses
Rothaermel, F. T. (2016). In Technological Innovation:
Generating Economic Results . In F. T. Rothaermel,
Competitive Advantage in Technology Intensive Industries. (p.
256). Emerald Group Publishing Limited.
Willis, C. D. (2016). Sustaining organizational culture change
in health systems. . Journal of health organization and
management, , 67.

31. Balanced Literacy Lesson Plan
Instructional Plan Template
Setting/Grade Level: 1
Subject(s): Reading/Language Arts School: Florida
Theme/Title: I See the Tree – Vowel Team /ee/
1. PLANNING
Standards Addressed
List the standards by including the state, number of the
standard(s), and a description of the standard(s).
Which international, national, or state, or content standards
does this lesson address?
1. PLANNING
Learning Outcomes/SMARTGoals
What will students learn?
1. PLANNING
Learning Objectives (at least two)
What will students do? All objectives must be measurable.

32. 1. PLANNING
Bloom’s Revised Taxonomy
Which level(s) of Bloom’s Revised Taxonomy are targeted?
Make sure that you reach the higher levels of Bloom’s
Taxonomy (Evaluating and Creating).
☐ Remembering
☐ Understanding
☐ Applying
☐ Analyzing
☐ Evaluating
☐ Creating
1. PLANNING
Real World Contexts
What real-world contexts are included in the lesson? Link the
topic of the lesson to the relevance for the student. Include
opportunities for students to demonstrate career and college
readiness skills.
1. PLANNING
Collaboration
How was collaboration with other professionals, families,
and/or community leaders included for this lesson? Describe the
collaborative effort.

33. 2. METHODOLOGY
Learning Experience/ Activity
List the activities, including how you activate background
knowledge and bring closure to the lesson. Please make sure
you can demonstrate student engagement throughout the lesson.
Address the diversity of your students by indicating at least one
type of diverse student and how you would support this student
in the lesson.
Introductory/Anticipatory Set
Building/Applying Knowledge and Skills by engaging students
in their learning. List and explain all of the activities that you
will use in the lesson. Connect each activity back to the
standard(s) and objective(s) by listing each number of the
standard and objective after each activity.
Extension/Enrichment/Transfer or Generalization of Knowledge
that engages students in their learning. List and explain how
each student will take this knowledge and transfer it to real-
world situations. Provide at least two examples of this
knowledge and transfer.
Diversity of instruction in the lesson: Address the diversity of
your students by indicating at least one type of diverse student
and how you would support this student in the lesson. Use the
following definition of diversity when addressing this issue.

34. Diversity. (1) Individual differences (e.g., personality, interests,
learning modalities, and life experiences), and (2) group
differences (e.g., race, ethnicity, ability, gender identity, gender
expression, sexual orientation, nationality, language, religion,
political affiliation, and socio-economic background)
Synthesis/Closure: Include at least one instructional strategy
that supports the objectives and provides closure in the lesson
for the students.
2. METHODOLOGY
Instructional Strategies
What instructional strategies/methods will you use?
Connect each strategy and method back to the standard(s) and
objective(s) by listing each number of the standard and
objective after each activity.
☐
Constructions
Standard:
Objective:
☐
Nonlinguistic Representations
Standard:

35. Objective:
☐
Cooperative Learning
Standard:
Objective:
☐
Peer Editing
Standard:
Objective:
☐
Discovery
Standard:
Objective:
☐
Practice/Drill
Standard:
Objective:
☐

36. Discussion/Questioning
Standard:
Objective:
☐
Practicum
Standard:
Objective:
☐
Experiment
Standard:
Objective:
☐
Problem Solving
Standard:
Objective:
☐
Field Study
Standard:
Objective:
☐

37. Questions, Cues, and Advance Organizers
Standard:
Objective:
☐
Graphic Organizers
Standard:
Objective:
☐
Reflection/Response
Standard:
Objective:
☐
Generating and Testing Hypothesis
Standard:
Objective:
☐
Reinforcing Effort and Providing Recognition
Standard:
Objective:
☐
Homework and Practice

38. Standard:
Objective:
☐
Reporting
Standard:
Objective:
☐
Identifying Similarities and Differences
Standard:
Objective:
☐
Role-playing
Standard:
Objective:
☐
Independent Learning
Standard:
Objective:
☐
Setting Objectives and Providing Feedback

39. Standard:
Objective:
☐
Journal
Standard:
Objective:
☐
Simulation
Standard:
Objective:
☐
Laboratory
Standard:
Objective:
☐
Summarizing and Note Taking
Standard:
Objective:
☐
Lecture
Standard:

40. Objective:
☐
Viewing/Listening/Answering
Standard:
Objective:
☐
Library Research
Standard:
Objective:
☐
Other (Please specify)
:
Standard:
Objective:
Why did you choose these instructional strategies/methods?
What levels of Bloom’s Taxonomy did your students reach?
Explain the activities that support these areas of Bloom’s
Taxonomy. Use the literature provided in course resources
and/or outside resources to support your reasoning for each
strategy.
How will you group students for instruction (individual, small
group, large group, or whole class)? Explain your rationale.

41. 3. MATERIALS
Materials Used
T = FOR TEACHER
S = FOR STUDENT
Include at least one digital material.
T
S
Materials used
T
S
Technology utilized
☐
☐
☐
☐
Cassettes/CDs
☐
☐
☐
☐
Graphing or Scientific Calculator
☐
☐
☐
☐
Slides

42. ☐
☐
☐
☐
Tape Recorder
☐
☐
☐
☐
VCR/TV/DVD/Laser disc
☐
☐
☐
☐
Assistive Technology
☐
☐
☐
☐
Cell Phone/Mobile Device
☐
☐
☐
☐
Digital/Video Camera
☐
☐
☐
☐
Concept Mapping Software

43. ☐
☐
☐
☐
Social Networking
☐
☐
☐
☐
Virtual World (e.g., Second Life)
☐
☐
☐
☐
Interactive Gaming
☐
☐
☐
☐
Interactive White Board (e.g., SMART Board)
☐
☐
☐
☐
Distance Learning/Webcast
☐
☐
☐
☐
Computer Software

44. ☐
☐
☐
☐
Weblog (Blog)
☐
☐
☐
☐
Wiki
☐
☐
☐
☐
Internet Research/Website
☐
☐
☐
☐
Podcast/Vodcast
☐
☐
☐
☐
E-mail
☐
☐
☐
☐
Presentation Software (e.g., PowerPoint)

45. ☐
☐
☐
☐
Virtual Field Trip
☐
☐
☐
☐
Interactive Gaming
☐
☐
☐
☐
Other (Please specify):
Why did you choose these materials?
4. ASSESSMENT/EVALUATION
Assessment Options
☐
☐
Application Exam
Standard:
Objective:

46. ☐
☐
Objective Test
Standard:
Objective:
☐
☐
Concept Mapping
Standard:
Objective:
☐
☐
Observation
Standard:
Objective:
☐
☐
Parent Evaluation
Standard:
Objective:
☐
☐
Contract
Standard:
Objective:
☐
☐
Peer Evaluation
Standard:
Objective:
☐
☐
Checklist
Standard:

47. Objective:
☐
☐
Self-Evaluation
Standard:
Objective:
☐
☐
Performance Task
Standard:
Objective:
☐
☐
Inventory
Standard:
Objective:
☐
☐
Portfolio
Standard:
Objective:
☐
☐
Quantitative Scale
Standard:
Objective:
☐
☐
Rating Scales
Standard:
Objective:
☐
☐
Rubric
Standard:
Objective:

48. ☐
☐
Scored Discussion
Standard:
Objective:
☐
☐
Journal
Standard:
Objective:
☐
☐
Problem-Solving Assessment
Standard:
Objective:
☐
☐
Other (Please specify):
Standard:
Objective:
Why did you choose this assessment(s)? How do the chosen
assessment(s) help you determine if your students met the
goals/objectives?
How will you use this assessment data to inform your
instruction? Use current literature (within the last five years) to
support your rationale.

49. 5. LEARNERS
Differentiation
Address multiple intelligences and/or learning styles when
writing your response.
How will you differentiate curriculum to meet diverse student
needs? List and explain at least two ways that you differentiated
the curriculum to meet diverse student needs.
How will you differentiate instruction to meet diverse student
needs?
List and explain at least two ways that you differentiated the
instruction to meet diverse student needs.
How will you differentiate assessment to meet diverse student
needs?
List and explain at least two ways that you differentiated the
assessment to meet diverse student needs.
5. LEARNERS
Diversity
How will you address the needs of diverse students (e.g., IEP,
504, readiness level, cultural/linguistic background)? Choose
one diverse population and explain how you addressed their
special needs.
Student Work Samples
As you implement your Instructional Plan with a group of P-12

50. students, collect pre-assessment data to help you create your
plan, formative assessment data so you can make sure your
students are reaching your Learning Outcomes and Objectives,
and summative assessment data so you have evidence of student
mastery. You need to compare the three types of data as part of
your final reflection on this lesson.