Rap music videos typically feature a performance by the main artist to promote their image. They often contain depictions of drugs, alcohol, money, and accessories that relate to the song's lyrics. The music video follows along with the lyrics of the rap. Country and indie music videos usually feature a performance as well but in a more low-key way to uniquely promote the artist. They have a stable camera in a simple set or location and use minimal effects or editing to keep the focus on the music and lyrics.

1. Assignment 7:
-Conventions of a music video

2. Conventions for Rap Music Videos
- One main convention of Rap
artists music videos are that they
are performance which feature
the main artist to promote their
image.
- Rap music videos usually
contains drugs and alcohol
relating to the lyrics in the song.
- Also in rap videos the artist will
show off their money and
accessories which is part of their
image.
- Music video follows the lyrics of
the rap.

3. Conventions of country/ indie music:
- Usually performance music video
to promote the artists in their
own unique way.
- Not a lot occurs within the music
video, stable camera in a set or a
location of comfort.
- Don’t use the visual effects of a
music video to draw attention
away from the lyrics and music,
little effects added on or fancy
transitions and editing.
- Mes en scene usually basic and
real not trying to be different in
anyway wanted to promote
themselves and create their USP.