By Kathryn Schreiber

1. Kathryn Schreiber Digital Design
Selected Social Media Post

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Theme
• Women striving for positions of power at work and in
politics.

3. Kathryn Schreiber Digital Design
Research
• Women still in modern times struggle with top positions with men in
the workforce. Reasearch shows however women in high positions
are a success for business and politics around the
world. https://www.economist.com/blogs/democracyinamerica/2015/01/women-and-work
Pinterest.com

4. Kathryn Schreiber Digital Design
Research
• As of 2017 eleven women are head of states, while twelve are
heads of government an increase from the 90's.
http://www.unwomen.org/en/what-we-do/leadership-and-political-participation/facts-and-figures
www.easterneye.eu

5. Kathryn Schreiber Digital Design
Research
• Women in India are climbing the corporate ladder because of the
increase of women being educated. https://www.worldbusinessculture.com/country-profiles/india/culture/women-
in-business/
http://indiatoday.intoday.in/

6. Kathryn Schreiber Digital Design
https://www.diigo.com/user/kschreibz96

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Foreground Images

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Cropping

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Use of Layers

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Contrast and
Density Change

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Color Balance

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Image Rotation

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Design
Burning and
Dodging

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De-Saturating
and Saturating

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Text Tool

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Vignetting

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Gradient

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Combining
Images with the
Pen Tool

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Transposing
Images using
Opacity

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Spot Healing
and Healing
Brush

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Magnetic and
Regular Lasso
Tool

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Magic Wand

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Clone Tool

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Clipping Mask

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Final
Connotative
Combined
Image

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Rectangle Tool

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Fill Color and
Stroke Color

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Selection Tool

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Direct Selection Tool

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Eraser Tool

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Line Tool

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Scissors Tool

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Knife Tool

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Text Tool and Text
on a Path

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Blob Brush Tool

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Image Trace
Tool

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Gradient Tool

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Pen Tool

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Shear Tool

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Effects

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Pathfinder

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Words To Create Organizational Name
Covergirl
Fortune
Snapchat
Success
Leadership
Position

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Created Organizational Name
Covergirl + Success =
Successgirl
New name gives an empowering message to girls and women to
strive for the corporate and higher management role

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Reference Images

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Logo Sketches

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Logo Version 1

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Logo Version 2

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Final Logo

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Logo with
Color
• Pink for females and black
for briefcase meaning
corporate

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Logo with
Typography
• The font is
clean and
simple

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• Front T-shirt with logo

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• Back of T-shirt with Manipulated Image