The EFQM Excellence Model (EEM) could help JB Grant succeed by motivating employees through high engagement, as valued by the company. EEM uses a different performance management approach than JB Grant's current ratings-based system, which would require management to learn new techniques. EEM aligns well with JB Grant's mission and vision, making it a suitable model for the company to adopt. The SMART Goals concept originated from Dr. Edwin Locke's 1968 research demonstrating that goal-setting leads to organizational achievement. His work established the foundations for the SMART Goals acronym, with subsequent researchers refining its letters to represent clarifying terms.