Assignment 04 EC420 Exceptional Children Directions: Be sure to make an electronic copy of your answer before submitting it to Ashworth College for grading.  Unless otherwise stated, answer in complete sentences, and be sure to use correct English spelling and grammar.  Sources must be cited in APA format.  Your response should be four (4) pages in length; refer to the "Assignment Format" page for specific format requirements. This assignment is comprised of two different parts that will show your learning of various course objectives from Lessons 1, 2, 3, and 4. Part 1 Discuss the following concepts and provide an example (not given in the textbook) for each as it relates to the developmental-behavioral approach. 1. Negative reinforcement 2. Intrinsic reinforcement 3. Positive reinforcement 4. Natural and logical consequences 5. Withdrawing or withholding reinforcement 6. Incompatible behaviors 7. Catch the child being good 8. Reminders, redirection, reprimands 9. Sit and watch 10. Time-out Part 2In order to acknowledge and understand the diversity of childrearing beliefs and practices among families, you must first acknowledge and understand your own beliefs and practices about childrearing. Exploring and analyzing your own history and its effects on your behavior may assist you in creating a better understanding and compassion for the families with which you are entrusted to support. Please review the section on Cultural Models and Child-Rearing Practices (pages 75–78) and write a 2-page reflection essay discussing your own child-rearing beliefs and practices and how these beliefs might influence your work with diverse families. Discuss how these topics do or do not influence you today and how they might have an effect on your work with diverse families. Stay focused on relevant information concerning the implications for your work with young children and their families. · History: family history of ethnic origin, language (s), geography, and immigration · Growing up: where you grew up, pattern of movement or stability, and your family of origin structure· Your current family or living structure · Values of independence or interdependence · Discipline approaches · Attitudes toward disability · Influence of racism · Family structure · Parents’ roles · Caregiver-child communication · Medical practices Grading Rubric Please refer to the rubric below for the grading criteria for this assignment. CATEGORYExemplarySatisfactoryUnsatisfactoryUnacceptable 35 points25 points15 points5 points The student provides clear descriptions and examples for 10 of the developmental- behavioral approaches. The student provides mostly clear descriptions and examples for 7-9 of the developmental-behavioral approaches. The student provides adequate descriptions and example for 4-6 of the developmental-behavioral approaches. The student provides poor descriptions and examples for 1-3 of the developmental ...

1. Assignment 04
EC420 Exceptional Children
Directions: Be sure to make an electronic copy of your answer
before submitting it to Ashworth College for grading. Unless
otherwise stated, answer in complete sentences, and be sure to
use correct English spelling and grammar. Sources must be
cited in APA format. Your response should be four (4) pages in
length; refer to the "Assignment Format" page for specific
format requirements.
This assignment is comprised of two different parts that will
show your learning of various course objectives from Lessons 1,
2, 3, and 4.
Part 1
Discuss the following concepts and provide an example (not
given in the textbook) for each as it relates to the
developmental-behavioral approach.
1. Negative reinforcement
2. Intrinsic reinforcement
3. Positive reinforcement
4. Natural and logical consequences
5. Withdrawing or withholding reinforcement
6. Incompatible behaviors
7. Catch the child being good
8. Reminders, redirection, reprimands

2. 9. Sit and watch
10. Time-out
Part 2In order to acknowledge and understand the diversity of
childrearing beliefs and practices among families, you must first
acknowledge and understand your own beliefs and practices
about childrearing. Exploring and analyzing your own history
and its effects on your behavior may assist you in creating a
better understanding and compassion for the families with
which you are entrusted to support. Please review the section on
Cultural Models and Child-Rearing Practices (pages 75–78) and
write a 2-page reflection essay discussing your own child-
rearing beliefs and practices and how these beliefs might
influence your work with diverse families.
Discuss how these topics do or do not influence you today and
how they might have an effect on your work with diverse
families. Stay focused on relevant information concerning the
implications for your work with young children and their
families.
· History: family history of ethnic origin, language (s),
geography, and immigration
· Growing up: where you grew up, pattern of movement or
stability, and your family of origin structure· Your current
family or living structure
· Values of independence or interdependence
· Discipline approaches
· Attitudes toward disability
· Influence of racism
· Family structure
· Parents’ roles
· Caregiver-child communication
· Medical practices
Grading Rubric

3. Please refer to the rubric below for the grading criteria for this
assignment.
CATEGORYExemplarySatisfactoryUnsatisfactoryUnacceptable
35 points25 points15 points5 points
The student provides clear
descriptions and examples
for 10 of the developmental-
behavioral approaches.
The student provides mostly
clear descriptions and
examples for 7-9 of the
developmental-behavioral
approaches.
The student provides
adequate descriptions and
example for 4-6 of the
developmental-behavioral
approaches.
The student provides poor
descriptions and examples
for 1-3 of the
developmental-behavioral
approaches.
40 points30 points15 points5 points
The student provides a clear
summary and six clear
examples about how their
own experiences influence
their beliefs.
The student provides a
mostly clear summary and
five mostly clear examples
about how their own
experiences influence their

4. beliefs.
The student provides an
adequate summary and four
adequate example about
how their own experiences
influence their beliefs.
The student provides a
poor summary and
provides three examples
about how their own
experiences influence
their beliefs.
10 points 8 points 5 points 2 points
Student makes no errors in
grammar or spelling that
distract the reader from the
content.
Student makes 1-2 errors in
grammar or spelling that
distract the reader from the
content.
Student makes 3-4 errors in
grammar or spelling that
distract the reader from the
content.
Student makes more than
4 errors in grammar or
spelling that distract the
reader from the content.
15 points 12 points 8 points 5 points
The paper is written in
proper format. All sources
used for quotes and facts are
credible and cited correctly.
Excellent organization,
including a variety of

5. thoughtful transitions.
The paper is written in
proper format with only 1-2
errors. All sources used for
quotes and facts are credible
and most are cited correctly.
Adequate organization
includes a variety of
appropriate transitions.
The paper is written in
proper format with only 3-5
errors. Most sources used
for quotes and facts are
credible and cited correctly.
Essay is poorly organized,
but may include a few
effective transitions.
The paper is not written in
proper format. Many
sources used for quotes
and facts are less than
credible (suspect) and/or
are not cited correctly.
Essay is disorganized and
does not include effective
transitions.
Format - APA
Format, Citations,
Organization,
Transitions (15
Points)
Description and
examples of
developmental-
behavioral
approaches (35

6. points)
Mechanics -
Grammar,
Punctuation,
Spelling (10 Points)
Summary on the
diversity of family
practices and
childrearing (40
points)
PLEASE NOTE THE FOLLOWING:1. Please choose and write
up any 2 of questions 1 through 4 below below in a well-
written, well-structured essay (see the Writing Effectively
rubric). Each question is worth 50 points. I suggest using
concise language and that you choose those questions regarding
topics that interest you most. Please limit the resulting
document to a total of 5 pages, single-spaced, 12 point. Please
make sure you cite those works you use and provide a
bibliography.
2. Please indicate which question you are answering, so there is
no doubt.
(1) The Product and Customer Value Creation.
Marketers sometimes say that nothing happens in business
unless somebody sells something. That something is the firm’s
product or service offering. However, the marketer must
cultivate the attitude that he or she is not selling a product or
service per se. Rather, the marketer is selling an experience or
a means to solve a problem. The offering’s value comes from
the ability to deliver benefits to enhance the customer's
situation.
(i) Describe how a successful marketing firm might determine

7. the various product attributes, both tangible and intangible, that
constitute a product offering. Give examples to illustrate.
(ii) Many marketers sell a variety of closely related products to
relatively similar types of customers. Why? What are the
implications for the ability of the firm to manage these product
offerings? What would the advantages and disadvantages of
such an approach be?
(iii)Consider a portfolio approach to product management. How
do marketers using such an approach make decision about
product investment? What happens when products are no longer
profitable?
(2) Innovation is the process of creating or improving products
or services, or methods for accomplishing tasks in areas such as
manufacturing and R&D. Innovation is the single most
important activity for the long-term competitiveness of the
firm. Companies attempt new discoveries in order to respond to
new technologies, evolving buyer needs, changing input costs,
and new government regulations.
(i) Are all innovations created equal? Does introducing radical
innovations ensure a firm’s success? Provide insight into what
constitute a process for innovation that you believe will likely
result in marketing success. Please use examples to illustrate.
(ii) One of the benefits of the brand relates to the ability of
marketers to extend the brand to new products and services.
What kinds of considerations must marketers make with respect
to brand extensions? What type of brand extension is likely to
product success? Use examples to illustrate.
(iii) Innovation can accomplish much for a marketer, for
example, by creating a market presence in a desirable new
market. Is innovation always the road to success? Are there
instances where innovation can’t assist a marketer to achieve
their goals?
(3) A brand is a name, term, sign, symbol, design, or a
combination of these, intended to identify the goods or services

8. of a given company and to differentiate them from those of
competitors. Many have identified the numerous advantages
that firms obtain by applying a branding strategy.
(i) Explain how branding enhances the efficiency and
effectiveness of marketing programs. How does branding help
marketers to achieve the three goals identified at the start of the
year? Does branding work for every type of product or just for
those targeting consumers?
(ii) Branding involves decisions that establish an identity for a
product with the goal of distinguishing it from competitors’
offerings. How does branding help in markets where
competition is fierce and where customers may select from
among many products? How does branding help to position the
product in the minds of people in the product’s target market?
Illustrate with examples.
(iii) How do firms create successful brands? Where do they
come from? How do successful brands reflect the psychological
make up of targeted consumers.
(4) According to integrated marketing communications strategy,
the marketer attempts to develop a unified promotional strategy
that involves the coordination of the various approaches in the
communications mix. In this way, a strategic, coordinated use
of promotional elements helps ensure maximum persuasive
impact on the firm’s current and potential customers.
(i) Explain the rationale behind this process and relate it to the
bigger (strategic) marketing picture. What does it mean in terms
of the firm’s resources? How does this approach help a marketer
to achieve their goals?
(ii) Push and pull strategies refer to the two major options
available to firms to get the product into the hands of
customers. Aren’t push and pull strategies contradictory in the
context of an integrated marketing communications strategy?
What is an example of how such strategies might be used in a
firm that has integrated its marketing communications?
(iii)Social media has become a preferred medium for advertising

9. communications. What can social media do that other forms of
media can’t? How can it be used most effectively? What types
of advertising tasks is it not good for? Explain using examples.