Assignemnt marketing new

QUIK –T
(Ardent Taste) BY: “GROUP OF PROTAGONIST S”
1
“GROUP OF PROTAGONISTS”
TOPIC: QUIK -T
SUBMITED FROM:
MIRZA AFLLAH IJAZ
SECTION “C”
ROLL # “206”
ZEESHAN KHAWAR
SECTION “A”
ROLL # “002”
WAQAS AHMED KHAN
SECTION “A”
ROLL # “018”
ZAIN ZAFARULLAH
SECTION “C”
ROLL # “222”
ABRAR ASLAM
SECTION “A”
ROLL # “027”
MIRZA AWAIS
SECTION “A”
ROLL # “215”
SMESTER: ------------------------------------------------------ “2ND”
SUBJECT: ------------------------------------------------------- ”MARKETING”
SUBMISSION DATE: ----------------------------------------- 1 JUNE, 2013

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DEDICATION
“PROF. HAFIZ AHMAD ASHRAF”
Dedicate to our respectfully Teacher. Who gives us the huge knowledge about
marketing .And helping us to achieve our goal!

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TABLE OF CONTENT
1st (P) OF MARKETING PRODUCT:
EXECUTIVE SUMMARY---------------------------------------------------- -----------------4
1ST "P" OF MARKETING "PRODUCT"---------------------------------------------------5
SAMPLE OF STRONG (QUIK – T) ---------------------------------------------------------6
SAMPLE OF LIGHT (QUIK – T) ------------------------------------------------------------7
SAMPLE OF SHUGAR FREE (QUIK – T) ------------------------------------------------8
PRODUCT EVALUATION--------------------------------------------------------------------9
SITUATION ANALYSIS---------------------------------------------------------------------10
TEA ASSOCIATION--------------------------------------------------------------------------11
CONSUMER EVALUATION--------------------------------------------------------------- 12
CHANGING TRENDS------------------------------------------------------------------------13
MARKETING ENVIRONMENT------------------------------------------------------------14
INTERNAL ENVIRONMENT---------------------------------------------------------------15
ECONOMIC FACTORS----------------------------------------------------------------------16
COMETITOR ANALYSIS-------------------------------------------------------------------17
BROOKE BOND SUPREME----------------------------------------------------------------18
2ND (P) OF MARKETING PRICE:
PRICE, THE ONLY REVENUE GENRATOR--------------------------------------------24
PENETRATION PRICING-------------------------------------------------------------------25
Pricing Above Competitors----------------------------------------------------------------26
INFLATION------------------------------------------------------------------------------------27
PRICE STRATEGY---------------------------------------------------------------------------28

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3RD (P) OF MARKETING "PLACE"
CHANNELS OF DISTRIBUTION-------------------------------------------------------------------29
MODEL OF DISTRIBUTION CHANEL------------------------------------------------------------30
4RTH (P) OF MARKETING "PROMOTION"
PROMOTION GRAPH---------------------------------------------------------------------------------33
PROMOTION STRATEGIES-------------------------------------------------------------------------34
OUR PROMOTIONS-----------------------35
OUR ADOPTING PROMOTION STRATEGIES LISTED BELOW---------------------------36
REF: PUNJAB COLLEGE GUJRANWALA -------------------------------------------------------38
Ref: STARTING OF FLY OVER AT DINGA PHATAK ----------------------------------------39
REF: MID POINT OF 8 KM FLY OVER LOCATED IN GUJRANWALA ------------------40
REF: CITY TOUR OF GUJRANWALA-------------------------------------------------------------41
REF: HELICOPTER ADVERTISEMENT----------------------------------------------------------42
REF: HELICOPTER ADVERTISEMENT----------------------------------------------------------43
REF: RIKSHAW ADVERTISEMENT---------------------------------------------------------------44
OUR RETAIL STORE WHERE WE WANT TO SALE (QUIK – T). --------------------------45
REF: STALL OF (QUIK – T) FOR ADVERTISING----------------------------------------------46
THANK YOU--------------------------------------------------------------------------------------------47
COMPLETE WITH BEST WISHES 

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EXECUTIVE SUMMARY
Tea is specifically a consumer good. As our product is entirely des igned out of
innovation, its brand name is suggested as Quick-T from the words Quick Tea. The
name, itself shall suggest the whole idea of our product and its function i.e. makes tea
ready in a very short time.
Its brand-equity is considerably low, obviously, as it is at the introductory stage so the
product will require a lot of marketing techniques, most probably Advertising, Test
Marketing.
Our packing and labeling conveys that Quick-T gently invigorates in a less-time-consuming
and instant way. In terms of features, ingredient, uses and consumer
acceptance, our product is Innovative.
Its distribution strategy will be at a narrow level, not widespread. The product will be
available in small markets, at first and after observation, will be put into action at a
broader perspective.
Quality tea is not a problem to get absorbed in the market, so retailers will be having
no problem in buying stocks and selling it. Quick-T has been approved of all qualities
a consumer demands for his cup of Tea. Hopes for high profits are on, because Tea is
sold at a wide range in Pakistan. Quick-T’s key strengths include, Quickness, Quality
Taste.
Weaknesses may include High Competition and Non-Absorbing Tea Leaves. But the
product, Quick-T is unique in its design because it is complete creative way of
making Tea as Tea Leaves, Sugar and Milk Powde r have been innovatively used
together for making Tea in less than a minute.

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WE HAVE MAKED THE THREE CATAGORIES OF (QUIK – T)
 STRONG
 LIGHT
 SHUGAR FREE
SAMPLE OF STRONG (QUIK – T)

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 STRONG
 LIGHT
 SHUGAR FREE
SAMPLE OF LIGHT (QUIK – T)

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 STRONG
 LIGHT
 SHUGAR FREE
SAMPLE OF SHUGAR FREE (QUIK – T)

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PRODUCT EVALUATION
Tea is specifically a consumer good. As our product is entirely designed out of
innovation, it is at its introductory stage in the life cycle. Its brand name is suggested
as Quick-T from the words Quick Tea. The name, itself shall suggest the whole idea
of our product and its function i.e. makes tea ready in a very short time.
Its brand-equity is considerably low, obviously, as it is at the introductory stage so the
product will require a lot of marketing techniques, most probably Advertising, Test
Marketing, etc. Our packing and labeling conveys that Quick-T gently invigorates
your body physically and mentally to activate your body in a less-time-consuming
and instant way.
In terms of features, ingredient, uses and consumer acceptance, our product is
Innovative, Young, Healthy, Energizing, and Refreshing, promotes Fun and has a
good Aroma. Its distribution strategy will be at a narrow level, not widespread. The
product will be available in small markets, at first and after observation, will be put
into action at a broader perspective. Quality tea is not a problem to get absorbed in the
market, so retailers will be having no problem in buying stocks and selling it.
Quick-T has been approved of all qualities a consumer demands for his cup of Tea.
Hopes for high profits are on, because Tea is sold at a wide range in Pakistan.
Quick-T’s key strengths include Quickness, Quality Taste, and No Artificial
Flavoring Techniques. Weaknesses may include High Competition and Non-
Absorbing Tea Leaves. But the product, Quik-T is unique in its design because it is
complete creative way of making Tea as Tea Leaves, Sugar and Milk Powder have
been innovatively used together for making Tea in less than a minute.

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SITUATION ANALYSIS
HISTORY:
In Pakistan, tea is popular all over the country and holds an integral significance in
local culture. It is one of the most consumed beverages in Pakistani cuisine. The local
name for tea, in Urdu, is chi Different regions throughout the country have their own
different flavors and varieties, giving Pakistani tea culture a diverse blend.
Marketing environment of our organization will help promote Quik-T as its highest
priority and fully motivate the product to be promoted at a broad range and level.
There are no special threats considerable and risk involved is high, so performance
and production is kept high and of quality so that customers are satisfied at a great
level.
VALUE OF TEA IN PAKISTAN
Pakistan imported about 8178.88 metric tones (MT) of black tea worth $16.1 million
during March 2009, as compared with 9096.48 metric tones in March 2008 worth
$18.5 million. According to these numbers provided by PTA, imports witnessed a
decline of 10 percent. The apparent reason for the decreasing value of decline was a
hike in the prices of commodities and petrol prices in general; it is significant to
mention over here that the international tea prices also witnessed their peak in the past
few months. Probably that is the reason why the existing importers in the country
could not import the expected quantity of tea.
TREND OF TEA IN PAKISTAN
This decline did not really affect the consumption pattern of the population as people
consumed tea like they did in the past; the change in consumption pattern did not
show a descending trend because of the existence of smuggled tea.
Pakistan’s per capita consumption of tea is 1 kg per annum, but the country relies
almost completely on imported tea. Its import volume is third highest behind Russia
and the United Kingdom. Pakistan imports tea from 21 countries and the major
portion is imported from Kenya. During March, 58.81 percent of the total quantity of
imported tea was bought from Kenya as compared with 49.63 percent imported in the
corresponding period last year.

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TEA ASSOCIATION
According to an interview given to Daily Times by the President of Pakistan Tea
Association (PTA) Hanif Janoo, legal importers of the commodity are facing a critical
situation because of increase in smuggling over the past few years. The country’s
annual consumption of tea stood at 170-175 million kg, the third highest in the world.
Mr. Hanif Janoo also stated that only 100 million kg of tea is brought into the country
through legal process while the rest is smuggled under the garb of Afghan Transit
Trade.
It is to be noted that the government is annually losing Rs 5 billion to Rs 5.5 billion
revenue due to smuggling. This loss could easily be neutralized by making the legal
trade regime easy and by placing minimum duties on regular imports, as is the
practice in almost all the tea- importing countries. The set of solutions suggested by
Mr. Janoo included the reduction of import duty from 10 percent to zero, placing the
black tea in negative list or putting a quantity quota like India-Nepal agreement. Other
than the suggestions mentioned above regarding the steps that could be taken by the
government, it is imperative to mention that in-house production and cultivation of tea
leaves would also help us add more money to our local exchequer. If we spend
approximately Rs. 20 million just for the cause of importing tea every month, we can
easily calculate the amount we would save by initiating the local production in the
coming few years. The import quantity would hence only increase with the increasing
population.
TEA IMPORT QUOTA
It is an important consideration. Each year there is a certain quota on tea
import in total imports of Pakistan. Each player is given quota to import and
manufacture so one can say that it is a much regulated industry.
DIPLOMATIC RELATIONS
The relations with the tea producing nations and Pakistan play a vital role as
large part of imports comes from Kenya, but now Pakistan is also importing tea from
India.
UNSTABLE GEOGRAPHIC CONDITIONS
Pakistan is situated at a very critical and geographically strategic location. Due
to the uncertainty new investors are not ready to invest in Pakistan.

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CONSUMER EVALUATION
The regular consumption of tea from the chart is clear that it is used in many
behaviors, mostly regularly as a regular drink. Some also consider it a hygienic
remedy, but these people do not prefer its daily consumption. Others include those
people who take it as a hot beverage only in winter season and some do not drink at
all except events like functions of marriage ceremonies, parties, etc.
In terms of Purchase Decision, the decision is independent of gender or age, because
quality tea is adored by all ages and genders.
CUSTOMER VALUE
Pricing according to the customer value approach involves setting prices to capture
the full value customers place on a product or service. The advantage of this approach
versus cost plus pricing is higher profit margins can be achieved through the capture
of the customer surplus. However the main drawbacks are complexities involved in
implementation – how to determine customer utility for each product line and how to
account for difference in the price a customer is ready to pay
CUSTOMER NEEDS
TARGET MARKET
The broad category of target market for Tapal would be all tea lovers. However their
diversified product line caters to various segments of consumer who have varied taste
preferences.
The most generic product can be the Tapal family mixture and specific would be
“Tapal Tez Dum” which is for the consumers who like strong color and
Flavor. Tapal Dander provides the finest quality and is for the people who like quality
tea.
On the other hand Tapal Green Tea is for the health conscious consumers. So we can
say that Tapal is catering to almost all categories of Tea drinkers. Their recent
addition is Tapal iced tea which has not been very successful because the consumers
have not developed the taste for it.
In order to further understand the target market and their characteristics below is the
AIOD framework which provides a comprehensive overview:

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CHANGING TRENDS
As work environment is becoming more stressful, people require different
forms of refreshment and intakes to increase their energy levels. This further increase
the intake of tea at workplaces, tea is not only just available to the employees when
needed but is also served twice a day in order to keep them going. On the other hand,
media expansion, growth of advertising as a separate industry has resulted in greater
exposure of all the brands and masses. Hence social factors and changing mindsets
have positively affected this industry
Tea has always been acceptable in all social classes because of its usage.
Green tea has recently gained a lot of popularity due to health reasons and is largely
consumed. Another factor is the emergence of ice tea, which is indirectly competing
with soft drinks.
Customer Create Value
“Ardent Taste”
is our value for creation a strong relationship in the mind of our customers

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MARKETING ENVIRONMENT
MARKETING ENVIROMENT

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INTERNAL ENVIRONMENT
Pakistan imported about 8178.88 metric tones (MT) of black tea worth $16.1 million
during March 2009, as compared with 9096.48 metric tones in March 2008 worth
$18.5 million. According to these numbers provided by PTA, imports witnessed a
decline of 10 percent. The apparent reason for the decreasing value of decline was a
hike in the prices of commodities and petrol prices in general; it is s ignificant to
mention over here that the international tea prices also witnessed their peak in the past
few months. Probably that is the reason why the existing importers in the country
could not import the expected quantity of tea.
This decline did not really affect the consumption pattern of the population as people
consumed tea like they did in the past; the change in consumption pattern did not
show a descending trend because of the existence of smuggled tea.
Pakistan’s per capita consumption of tea is 1 kg per annum, but the country relies
almost completely on imported tea. Its import volume is third highest behind Russia
and the United Kingdom. Pakistan imports tea from 21 countries and the major
portion is imported from Kenya. During March, 58.81 percent of the total quantity of
imported tea was bought from Kenya as compared with 49.63 percent imported in the
corresponding period last year.
THE EXTERNAL MACRO ENVIRONMENT
In which a firm operates can be expressed in terms of the following factors
- Political
- Economic
- Social
- Technological
POLITICAL FACTORS
These factors and government interventions can make or break the industry.
The political factors have played a very benign role for the tea industry. The political
arena has a huge influence upon the regulations of the businesses, and spending
power of consumers and other businesses. The political environment of Pakistan is
relatively unstable in the current situation. The
Investors are not willing to invest in Pakistan. However, WTO and trade
policies encourage the import of raw materials for Tea industry.

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ECONOMIC FACTORS
Economic conditions of an environment have a direct impact on the
development of any industry. The recent economic recession in the world has had an
impact on Pakistan’s economy as well.
Pakistan's economy mainly encompasses textiles, chemicals, food
processing, agriculture and other industries. In 2005, it was the third fastest growing
economy in Asia. Since the beginning of 2008, Pakistan's economic outlook has taken
a dramatic downturn. Security concerns stemming from the nation's role in the War
on Terror have created great instability and led to a decline in FDI from a height of
approximately $8 bn to $3.5bn for the current fiscal year. Concurrently, the
insurgency has forced massive capital flight from Pakistan to the Gulf. Combined
with high global commodity prices, the dual impact has shocked Pakistan's economy,
with gaping trade deficits, high inflation and a crash in the value of the Rupee, which
has fallen from 60-1 USD to over 80-1 USD in a few months. For the first time in
years, it may have to seek external funding as Balance of Payments support.
SOCIAL FACTORS
The social and cultural influences on business vary from country to country. It
is very important that such factors are considered. People are socializing more may it
be events or casual visits to friends and family? Tea has always been an integral part
of Pakistani culture and rituals. It is understood that tea would be present at all events.
TECHNOLOGICAL FACTORS
Technology is important to gain an edge over competitors and it drives
globalization. Technology helps companies to reduce cost and achieve economies of
scale. Technology also leads to the development of new products and somet imes-even
segments.
Tea manufacturers like Unilever and Tapal already manufacture tea of the
highest quality and they achieve it by the state of the art production facility that they
have. Lipton has also installed its own plant of Danedar tea production.

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COMETITOR ANALYSIS
LIPTON TEA
Lipton is one of the world's best-known and best-selling brands of both hot leaf and
ready-to-drink tea. Unilever currently owns it. Being one of the world's greatest tea
brands, making a big splash in the global beverages market; its the epitome of
international quality. Lipton Yellow Label's assurance of quality has helped it become
the world's largest selling tea brand. Lipton is the global market leader in both leaf
and ready-to-drink tea, giving a global share of all tea-based beverages. In total non-alcoholic
beverages, Lipton is the global number two brand in terms of volume
consumed per annum.
psychoactive properties.
LIPTON PRODUCTS
Lipton's main pillar brands are Lipton Yellow Label and Lipton Iced Tea. Lipton
Yellow Label has been sold since 1890 and is sold in 150 countries. Lipton Iced Tea
has been sold since 1972 and is available in more than 60 countries. Its ready to drink
canned and bottled varieties are marketed through two joint ventures with PepsiCo
International. In 2008 the brand launched Lipton Linea in Western Europe, a green tea
variety with a higher level of catechism, which the company claims can help one to
lose weight.
Lipton Yellow Label sachet
Lipton Yellow Label pack
Jar
Lipton green tea
VITAL TEA
Vital tea is a key brand of Eastern products Pvt.ltd. Haji Mohammad Yasin
established the company in 1991. It began with a small tea factory and has
developed into a local giant on the bane of a single promise, which is
consistent quality. At the core of the group’s success is the si ncerity and
dedication of its team of highly qualified technical, financial and marketing
expert.
Vital Tea is increasingly becoming popular among tea-drinkers in Pakistan
due to its quality and comparatively lowers prices. Its product range only
includes black tea. The mission of the company is to produce the most
reliable and valuable products and services and to build core compete ncy in
the blending and packaging technology. To increase sales in the existing
markets, they are focusing on providing customers with better value and to
penetrate new strategic business areas.

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BROOKE BOND SUPREME
Tea drinking is a social occasion in the context of Pakistani culture,
traditionally enjoyed with family and friends. It is the universal panacea, which
relaxes and refreshes at the same time. The success of Brooke Bond
Supreme is based on this very insight, since tea is a part of the social fabric of
Pakistanis. Brooke Bond Supreme was launched in Pakistan in 1984.
The brand was extremely successful from its very inception due to its
outstanding blend quality. Since then Brooke Bond Supreme has never
looked back and today, is the largest selling tea brand in Pakistan. On
average, 30 million cups of Supreme are consumed daily by people from all
walks of life.
TETLEY TEA
Tetley, a fully owned subsidiary of Tata Tea Limited, is the world's second
largest manufacturer and distributor of tea. Owned by India's Tata Group,
Tetley's manufacturing and distribution business is spread across 40
countries and sells over 60 branded tea bags. It is the largest tea company in
the United Kingdom and Canada and the second largest in the United States
by volume.
After the Tata Group purchased Tetley in 2000, most of its business in
Asia has been integrated with Tata Tea and the company plans to completely
integrate its worldwide business with Tata Tea by 2006. The new merged
group, Tata Tea Group, is the second largest tea brand in the world after
Unilever.

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PRICE THE ONLY REVENUE GENRATOR
Many people will stand in line for something free, even if it takes hours. When Chick-fill-
A opens new locations, they offer the first one hundred customers a free meal
every week for a year. Customers camp out to get the free meals. When KFC
introduced its grilled chicken, they put coupons good for a free piece of chicken in
many Sunday newspaper magazines. So how do sellers make a ny money if they
always offer goods and services on sale or for a special deal? Many sellers give
customers something for free hoping they’ll buy other products, but a careful balance
is needed to make sure a profit is made. Are free products a good pricing strategy?
Figure 15.1
Some of shoppers’ favorite four- letter words include FREE, SALE, and BOGO (Buy
One Get One Free).
© 2010 Jupiter images Corporation
In previous chapters, we looked at the offering (products and services),
communication (promotion), and place (the other marketing mix variables), all of
which cost firms money. Price is the only marketing mix variable or part of the
offering that generates revenue. Buyers relate the price to value. They must feel they
are getting value for the price paid. Pricing decisions are extremely important. So how
do organizations decide how to price their goods and services?
PRICE PLAN
It has an advantage of simplicity in implementation & administration however there
is a high risk of leaving value on the table if some customers are prepared to pay
higher price
WHY PRICE STRATEGY MATTER
Obviously, if we get our pricing wrong, we'll miss out on business.
In order to increase profits, we could devise new services and products. However, by
adjusting our existing pricing strategy on goods or services we already provide, we
can squeeze out extra revenue with little effort.
To get greater returns from pricing, companies typically find ways to charge different
prices to different customers.

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PENETRATION PRICING
Pricing low to gain market share in anticipation of scale or experienced economies
however with product lifecycles becoming shorter and shorter, the risk inherent in
penetration pricing is that the product may not endure long enough to deliver the
expected savings
SKIMMING
A skimming strategy is essentially the opposite of penetration pricing — pricing high
to maximize margin from customers ready to pay the most however success of
skimming strategy depends on the ease of entry by competition, since high mar gins
are an open invitation to new entrants
Company’s pricing strategy depends upon market position, stage of product life cycle
& customer demand however pricing choice should be driven my marketing strategy
& to maximize shareholders value
PRICING BELOW COMETITORS
To price below competitors, a number of factors need to work in the
marketer’s favor.
 They need lower costs than competitors.
 A marketer may choose cheaper or broader locations, distribution channels
or facilities, lower product quality or provide fewer added services to keep
costs down.
WHEN PRICE BELOW OF YOUR COMPETITORS
This is a strategy that a marketer may deploy to grab market share. If this is
the objective, the marketer should:
 focus on stocking products that move quickly
 add few or no extras and
 Use advertising to promote price specials.

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PRICING ABOVE COMPETITORS
To price above competitors, a number of factors need to work in the
marketer’s favor.
 The premium price must be justified.
 The product must be perceived by the customer as higher quality,
distinctive or of better workmanship than its alternatives. The brand strategy
would need to establish non-standard attributes that provide added benefit
or value.
PRICING THE SAME AS COMPETITORS
Pricing at the same price point as competitors is an extremely difficult and is a
vulnerable position for a marketer.
It normally occurs because pricing precedence is already established by the
first movers in the category and the marketer that prices to the market is a late
entrant on the scene.
 Telstra (market leader and first entrant) versus Optus (price-driven
challenger)
 Qantas (market leader and first entrant) versus Virgin Blue (price-driven
challenger)
This scenario means that the two main positions – the premium provider and
the budget provider – are taken. More brands enter the market. They can see
there is an established customer base, want to share in its profits and price
somewhere in the middle.
SEGMENT PRICING
Perhaps your buyers can't pay the entire cost up front, but they can buy using other
arrangements, like a monthly fee. Some clients might prefer bundle offers where
everything is done for them, whilst others want to mix and match parts of your
service. Offer different options so your client can fit their budget to your offering.
DIFFERENTIAL PRICING
Offering coupons can grab those buyers who are very price sensitive, or looking to
buy only if they perceive a genuine bargain. Your other customers won't bother with
coupons, so you can successfully run two different pricing strategies, one discount
and one full price, by using coupons.

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INFLATION
Inflation remains the biggest threat to the economy, jumping to more than 9%
in 2005 before easing to 7.9% in 2006. In 2008, following the surge in global petrol
prices inflation in Pakistan has reached as high as 25.0%. The central bank is pursuing
tighter monetary policy while trying to preserve growth. Foreign exchange reserves
are bolstered by steady worker remittances, but a growing
current account deficit - driven by a widening trade gap as import growth outstrips
export expansion - could draw down reserves and dampen GDP growth in the
medium ter

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PRICE STRATEGY
Quik - T never wanted to compromise on its quality so they adopted a value based
pricing and low price strategy. Quik - T specifically catering to different segments of
the market so its prices are based on its effective value to customers relative to other
products. Also the prices are different for different SKU’s.
PRICING STRUCTURE
The pricing structure for Quik - T products as quoted by local general stores is given
below: PACKAGE SIZE
PRICE (RS.)
Sachet pack------------------------------Rs.15
Hard Package (100gms) ---------------Rs. 45
Hard Package (200gms) ----------------Rs. 85

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CHANNELS OF DISTRIBUTION
The channel of distributions according to this brand Quik - T is
simply.
5 main warehouses in Pakistan, which are located in the following
cities.
-Gujranwala
-Karachi
-Hyderabad
-Multan
-Lahore

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MODEL OF DISTRIBUTION CHANEL

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OUR PROMOTIONS
Quik - T has been very active in advertising for each of its products in the product.
Through sign boards etc. mainly placed to different retailers for heavy promotion
against their competitors. The specific term used by Quik - T is the MODERN
TRADE so that they have an eye contact of the product with the customer. In this they
are using shelves to display their product in big stores like RANA UMER STORE
and SUPER STORES. Through Quik - T is focusing on broadcast and print media
promotion by placing ads on T.V and placing newspapers ads as well.

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36
]

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REF: PUNJAB COLLEGE GUJRANWALA
Majority of younger’s of Gujranwala studied in well reputed college
Punjab group College Gujranwala.
We can easily promote our product.
We will also give the sample and check free offer in college and check
our (QUIK – T) to students and teachers of college.

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REF: STARTING OF FLY OVER AT DINGA PHATAK
GUJRANWALA
By adopting this very prominent method we can easily promote our
product.
Every person who drives in road or passenger also see the promotion of
our product.

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REF: MID POINT OF FLY OVER OF (8 K.M.) LOCATED IN
GUJRANWALA
By adopting this very prominent method we can easily promote our
product.
Every person who drives in road or passenger also see the promotion of
our product.

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REF: CITY TOUR OF GUJRANWALA
By adopting this method we can easily promote our product in city wise.
Because the city tour pick and drop the passengers in all over the city and
all of the day and night.

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REF: HELICOPTER ADVERTISEMENT
If can I adopt this way of promotion our product depict the customer
create value.
The human being wants to purchase the good and valuable things.
If we adopt this way of promotion our product also take the loyalty of
customers.
And every person feels proud to take our product.

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42
REF: HELICOPTER ADVERTISEMENT
If can I adopt this way of promotion our product depict the customer
create value.
The human being wants to purchase the good and valuable things.
If we adopt this way of promotion our product also take the loyalty of
customers.
And every person feels proud to take our product.

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43
REF: RIKSHAW ADVERTISEMENT
The cheapest way of promotion butt also valuable and we should not
forget it.
We also want to promote our product and doesn’t matter the things about
how much cheap or local way butt adopting this way our product must be
promote.

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44
Our retail stores where we want to sale our (QUIK – T).

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REF: STALL OF (QUIK – T) FOR ADVERTISING

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46

QUIK –T
“PROJECT OF MARKETING”
“BY GROUP OF PROTAGONIST S”
47

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