ASM MARS presentation 5.4.14
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This document outlines RSMD Quincy Wiley's role as an ASM for Mars/Wal-Mart in the Lawrenceville, GA territory from 2012 to present. It discusses the ASM mission to provide outstanding value through superior sales execution and operational excellence, as well as innovative marketing. Key focuses are on service excellence, store call processes, POS sales growth, assortment, merchandising, and pricing.
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ASM MARS presentation 5.4.14
- 1. RSMD Quincy Wiley Lawrenceville, GA. Territory Mars/ Wal-Mart Team 2012- present
- 2. ASM Mission (MARS/Wal-Mart) 1. Outstanding Value What makes ASM important to MARS? 2. Superior Sales Execution How are sales effected by ASM? 3. Operational Excellence How is ASM setting a higher standard? 4. Innovative Marketing Where are we making the difference?
- 3. Outstanding Value Service Excellence Plan, Develop, Direct, Control Strategy & Time Related Details Product, Place, Promotion, Price Integrity Strengths Weaknesses Opportunities Threats Leadership & Entrepreneurial Focus
- 4. Superior Sales Execution Mars Chocolate Impulsive, Responsive, Expandable Priorities Store Call Process AMPS Objectives POS Sales Growth 25% Promotional Sell Thru 25% Seasonal Sell Thru 25% New Item Speed to Shelf 10% Permanent Fixtures 15%
- 5. Operational Excellence Assortment Merchandising Pricing Shelf MOD Compliance Ensure New Product Placement Automated Orders by Senior Buyers Knowing a KDM Defender, Reactor, Analyzer, Prospector Communicating & Overcoming Barriers
- 6. Innovative Marketing Innovative Marketing Communications 1. Creating Awareness Promotions 2. Building Positive Images Marketing and Representation 3. Identifying Prospects 4. Retaining the Client/ Customer
- 7. Personal Brand Success Managing Time Managing Personnel Managing Materials Winning Together Plan Execute Communicate Follow-up