1. AskHerFriendsisanonlinedepartmentstorethatfocusesonwhatpeoplemightlike,theirstyles
andpreferences,ratherthanlookinginwardatwhatwesell.
Webelievethatpeopleseekoutgiftsforeachotherbecausetheywanttoshowtheirlovedoneshow
muchtheycare.Wehelpthemdoitbetter.
AskHerFriends
AmyClements-CommunityManager
Email-amy@askherfriends.com
Tel-+447747721031
PartnershipIdeas

2. THISISWHOWEARE
Wehaveaselectionofbeautifulhandcraftedgifts,fromsmartleatherbagstoprettycosmeticpouches,
andelegantjewellerytolovelycardsforalloccasions.Ifit’ssomethingdesignershemaylike,wehave
fromRococoandBiscuiteers.Theexperiencesweofferareplentiful,likeabeauticianwhocanbeat
awealthofbignamestochoosefrom,fromcosmeticsbyCowshedorMillerHarristodelicioustreats
herdoorinanhour’snotice,ortheopportunitytodesignherownshoes.Orifyoucan’tsettleonjust
onegift,wehaveanexquisiterangeofhampersandexcitingsubscriptionboxesthatwillkeepher
feelinghappyandlovedformonthsonend.

3. THISISWHATWESELL
LaDeDaLiving Makers&Merchants LolaandGilbert
Biscuiteers MagazineSubscriptionsSarah&Bendrix

4. THISISHOWWEWORKWITHPARTNERS
PartnershipIdeas
AskHerFriendsfocusesontherecipient,whichgivesusalotof
flexibilityabouthowwecanserveourcustomers.Thismeans
wecanbringtotheirattentionawiderrangeofproductsand
servicesthanasimpleproduct-focusedmarketplacewouldbe
ableto.Inaddition,asweareabroad-basedseller,our
selectionorgiftvoucherscanbeeasilyusedasrewardsfor
ccustomersorsubscribersinawidevarietyofcircumstances,
particularlyifthecustomerisawoman,orinagift-buying
frameofmind.
Thenextfewpagesshowmanyexamplesofhowwehavebeen
abletoworkwithpartners,bothonsiteandoffsite,andthe
rangeofreciprocalactivitiesinclude:
Socialmediapromotion
Competitionsandcampaigns
Giftvouchersandeventsponsorship
Inclusioninemailnewslettersorinsertsinparcels
Blogpostsandreviews,orlinksonthehomepage/incontent
portals/inorderemails

5. THISISHOWWEWORKWITHPARTNERS
ONSITE

7. THISISHOWWEWORKWITHPARTNERS
ONSITE
PuddingLane
LucyatPuddingLaneisafoodbloggerwhocontributed
toourPlatePledgeCampaign,andhassinceworkedwith
AskHerFriendstodevelopcontent.Shehasdeveloped
recipesforususinggiftsthatareavailableonthesite,
forexampleBenson’sTotallyFruityJuice.
TokensOfAffection
WeranaTwittercompetitionalongsideMumsnet,inwhich
weencouragedpeopletosharethenicethingstheyhad
doneforoneanother.Usingthehashtag#tokensofaffection,
competitorshadtouploadphotosoftherandomactsof
kindnesstheyhadreceivedfromeitherlovedonesor
sstrangers,reinforcingourbrandethosthatagiftdoesn’t
havetobeofmonetaryvalue.Wereceivedover1000entries.
TheCraftyCampaign
AfterthesuccessofthePlatePledgeCampaignwe
launchedasimilarprojectwithaselectionofcraftbloggers,
insupportoftheHoneypotChildren’sCharity,whouse
craftasaformofrespiteforunderagecarers.
Thisisanon-goingcampaign.
3460Miles
3460Milesisaweeklysubscriptionnewsletter,
createdbyandforindividualswholiveandcommute
betweenLondonandNewYork.Wehavecollaborated
forourdrinksandpartyportal,‘TippleandBash’,to
usetheircontentasalaunchpadforourown–wecreate
aadetailedreviewofthebestLondonbarandrestaurant
locationsasidentifiedbythem.

8. THISISHOWWEWORKWITHPARTNERS
OFFSITE

9. THISISHOWWEWORKWITHPARTNERS
OFFSITE
Publications
Wehavecontributedarticlesandinterviewstoa
numberofbothprintandwebbasedpublications,
includingPALifeMagazine,20SomethingLondon
andMoo.com.
CompetitionsandOffers
Wehaveworkedwithanumberoflargebrands,
suchasLatestinBeautyandPopband,torun
competitionsacrossvarioussocialmediaplatforms,
andhaveofferedvoucherstotheircustomers.

10. c.2000 c.3000 c.2500 c.500 c.500
PAGEVISITS EMAILREACH
c.5,000
20%Openrate
5%Clickrate
c.2,000
perdayleadingto
Christmas2014
STATISTICS

11. AskHerFriends
askherfriends
askherfriends
AskHerFriends
AskHerFriends.com
CONTACT
amy@askherfriends.com
AmyClements:07747721031