1. Getting Creative with QR Codes:
How to Maximize Conversions Through Color
and Effective Placement

2. MEET THE QR CODE
A Marketer’s Secret Weapon

3. YEAR OF BIRTH - 1994
What was happening in the world?
• Popular Movies
• Popular Music

4. THE BIRTH OF THE QR CODE
Where did they come from?
• First designed for use in Japan’s automotive industry
• Invented by Denso Wave company to track the vehicle manufacturing process
• Because QR Codes are two-dimensional, they can hold several hundred times
the amount of information that a traditional barcode can

5. QR = “QUICK RESPONSE”
The need for functionality.
• Upon scanning, you are immediately directed to a web page

6. SCANNING APPLICATIONS
Countless possibilities.

7. A SOLUTION IN ACTION
A Marketer’s Secret Weapon

8. SOLUTION IN ACTION
Point and shoot.
• Scan the QR Code!

9. CREATION AND DESIGN
A Marketer’s Secret Weapon

10. CREATION OPTIONS
Plenty to choose from.
• A Google search will reveal countless QR Code generators.

11. WHAT TO LOOK FOR IN A CREATOR
Some of the tell-tale signs of a good program.
• Can you change the URL?
• Does the solution shorten the URL?
• Bulk-uploading capabilities?
• Measurement and tracking?

12. QREATEANDTRACK.COM
interlinkONE’s QR Code solution.

13. MORE THAN JUST URL’S
Diversity in marketing strategy.

14. SIMPLE VS. COMPLEX
Less is more.

15. SACRIFICE PIXELS FOR CREATIVITY
Not all pixels are created equal.

16. INSERT YOUR LOGO
Add branding to your Codes.
http://ilnk.me/QRLogo

17. ADDING COLOR
Brighten up your QR Codes to set them apart.
• Contrast is key!
• Test, test, and test again.

18. A DIFFERENT TYPE OF QR CODE
Catch the eye of the consumer.
• Tips on how to do this: http://ilnk.me/QRPattern

19. A WORD OF CAUTION!
Make sure you have plenty of padding.

20. SUPER SIZE ME!
QR Codes for buildings and billboards.

21. SHRINK IT DOWN
Big things come in small packages.

22. CUSTOM QR CODES
Set your pixels free.

23. BEST PRACTICES FOR
IMPLEMENTATION
A Marketer’s Secret Weapon

24. SHORTEN YOUR URL
Make it easy on yourself.

25. PROVIDE CLEAR DIRECTIONS
Make it easy on your audience.

26. MOBILIZE YOUR CONTENT
Understand your audience.

27. MOBILIZE YOUR CONTENT
What makes content mobile-friendly?
• Easy to read and click.
• Inquiry forms.
• Social integration.

28. MOBILE NETWORKING
Reaching consumers on the go.

29. WHY WOULD YOU SCAN?
Ask the question.
• Provide directions and a map.
• Click to call or click to SMS.
• To easily learn important details.
• To opt-in for more information.

30. THE KEY TO SUCCESS
Track. Measure. Test.

31. THE KEY TO SUCCESS
Track. Measure. Test.

32. FREQUENTLY ASKED QUESTIONS
A Marketer’s Secret Weapon

33. HOW DO I MAKE MONEY?
The biggest question of all.
• Custom QR Code design.
• Mobile website creation.
• Build their database!
• Reporting
• Multi-channel
• i.e. PURL vs. QR vs. Email, etc.

34. CREATE PERSONALIZED QR CODES
Be the ultimate provider.

35. BULK PURLS/QR CODES
Be the ultimate provider.
QReateAndTrack.com

36. HOW TO CREATE A MOBILE WEBSITE
Be the ultimate provider.
• Custom code
• Third party services
• Mobile website building applications

37. MOBILE CMS
Which product features to look for.
• Easily-built mobile websites
• Color-scheme pickers
• WYSIWYG editor
• Form builder
• Real-time reporting

38. TEMPLATES FOR DIFFERENT NEEDS
Why reinvent the wheel?

39. EASY TO USE ADMIN FEATURES
Simplicity in operation.

40. COLOR SCHEME / PICKER OPTIONS
Choose wisely.

41. MOBILE FORMS
Capture your data.
• For surveys, inquiries, lead generation,
registrations, etc.
• Specify response routing information
for each form

42. REMEMBER THE FUNDAMENTALS
It’s still marketing.
• Give a compelling reason to scan
• Know your audience
• Focus on the mobile experience

43. DOWNLOAD QR CODE TOOL KIT
Let’s get started.
• TheQRCodeToolKit.com

44. CONTACT ME!
Let’s connect.
iFlyMobi.com
QR Code

45. THANK YOU!
Any questions?

46. HOW CAN INTERLINKONE HELP?
We aim to please.
• QreateAndTrack.com
• iFlyMobi.com
• Call us with questions!
• 978-694-9992