ASEAN Branding Strategy Presentation Final
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This document discusses strategies for ASEAN to transition from a low-cost manufacturing hub to a higher quality brand known for its standards and skilled workforce. It identifies three priority sectors - textiles, extractives, and electronics - and recommends establishing ASEAN-wide standards, improving infrastructure and education, and developing strategic partnerships with multinational corporations to boost skills and sustainability. The goal is for ASEAN countries to specialize and compete globally in certain high-quality, high-demand sectors rather than competing solely on low costs within the region.
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ASEAN Branding Strategy Presentation Final
- 1. “From The ASEAN Way to the ASEAN Brand” The Next Step in the Evolution of ASEAN Strategy PRESENTED BY: TEAM 6
- 2. The Pillars of ASEAN
- 3. Quality Demands in ASEAN Low cost moves but quality stays ASEAN should keep their eye on developing quality while taking advantage of their low wages Follow the models of Japan and South Korea
- 4. Challenges Lack of Identified Lead Countries Multiple Countries, Cultures and Standards Intra ASEAN Competition
- 5. ASEAN Country Comparison Singapore Indonesia Thailand
- 6. Top 3 Priority Sectors of ASEAN Textiles and Apparels Extractives Electronics
- 7. Lessons from the Past
- 8. Establish ASEAN wide standards Improved labor laws Infrastructure & Safety Environmental considerations Training/education Higher quality material
- 9. Educational Approach ASEAN Charter 2008 “To develop human resources through closer cooperation in education and lifelong learning, and in science and technology, for the empowerment of the peoples of ASEAN and for the strengthening of the ASEAN Community.” 5-year Work Plan on Education a) Initiatives to address non-comparability of academic and professional accreditation standards b) Robust standards & best practices promotion across region Southeast Asian Ministers of Education Org. (SEAMEO) a) Cross-border mobility b) Internalization of education across ASEAN region
- 10. Educational Approach Focused Universities / Vocational Schools/ Training Centers a. Youth Development - establish platforms for networking and sharing best practices on ASEAN children and youth development strategies and tools b. University Placement Options - promotion of higher learning options in a second ASEAN member state through “a semester abroad” or “a year abroad” program c. Research Cluster Creation - clusters among ASEAN institutions of higher learning to promote education networking in various levels of educational institutions d. Professional Interactions - Continue university networking, enhance & support student and staff exchanges professional interactions
- 11. Intra ASEAN Competition Multiple countries with overlapping markets a) Manufacturing b) Textiles c) Agriculture Which countries / sectors can compete on a global scale? ASEAN Regional Guidelines on Competition Policy
- 12. Low Cost vs. Quality Infrastructure & Education Quality Manufacturing Innovations Rising Middle Class & Market Demand
- 13. Role of Multinationals Risk Mitigation ------------> Opportunities for LDC’s (CLMV) Ethical / Sustainability Standards Vocational Development Care for employee well-being
Editor's Notes
- Vietnam Steel Factory Collapse Cambodia Factory Collapse Indonesia Deforestation - Displaced Tigers/ Caused indigenous tribes to move Mining - damage to water supplies