Flip Flop Shops is North America's first retail chain exclusively selling the hottest brands and latest styles of flip flops and sandals. It has over 50 shops currently operating and plans to open 70+ more by 2013. The company provides quality footwear with support, targeting anyone living in or visiting the tropical lifestyle city of Clearwater, Florida. The owner plans to manage the shop herself using her retail and customer service experience. Marketing will be done through the franchise, social media, vehicle wrapping, and friendly, trained staff. Flip Flop Shops has no direct competitors in its exclusive focus on flip flops and sandals.

1. Flip Flop Shops
http://gust.com/c/pattysflip_flop_shops
Flip Flop Shops is North America’s first retail chain exclusive to the
hottest brands and latest styles of quality flip flops and sandals.
Business Summary: North America’s first retail chain exclusive to hottest Company Profile:
brands & latest styles of flip flops & sandals. Recipient of International Council of URL: http://www.flipflopshops.com
Shopping Centers’ “Hot Retailer Award". Environmentally Responsible. Executive Industry: Retailing / Distribution
team has 50+ yrs.of experience. Recognized in the 2011 Inc. 500|5000 as 6th Employees: 4
fastest growing franchise &12th fastest growing retailer in the nation, with 50+
Contact:
shops in operation & 70+ in development & 236 shops to open by 2013. . Patty S Terry
pttyterry@yahoo.com
Product/Services: Flip Flop Shops® is the authentic retailer of the hottest
brands and latest styles of flip flops and sandals.Our flip flops are an extension of Financial Information (USD):
who we are and what we stand for. We live, work and play with our toes Company Stage: Product In Development
exposed® while wearing the freedom of flip flops on our feet. Previous Capital: $69,000
Monthly Net Burn: $500
Customer problem: We sell flip flops that are not bad for your feet. They provide Pre-money Valuation: $150,000
support unlike the cheaper flip flops. Capital Seeking: $100,000
Target market: Target market would be anyone living or visiting the Clearwater Management:
Florida area. This market is a tropical lifestyle. Small children to elderly. Casual to Craig Durham, Manager/Owner
Black Tie Affair. Travel to leisure. Patty Terry, Lead Manager/ Co-Owner
Management: I will be my management team. I will play the management team Location:
Clearwater, FL,
as well as the book keeping. I will use my people skills along with my retail
US
experience to do the best possible job I can. This will be my income source to
provide for myself as well as my family, therefore I refuse to fail.
Customers: This Residential, business, and resort community has experienced rapid growth and development.
Permanent population is approximately 109,000, with an estimate of 20,000 seasonal residents. Thousands more work,
shop, or commute within City limits daily. The population is approx. 84% white, 10% African-American, 9% Hispanic, and
4% Asian, American Indian, or other descent.
Sales/Marketing strategy: The Franchise helps tremendously with the marketing, I also will contribute by social networks
such as Facebook, Twitter etc.. also word of mouth. I will also have a vehicle wrap put on my car and plan to park near the
beach where it will be seen by the vacationers. It will have the phone number and address of the store location. Also, I will
have a professionally trained staff that will be very helpful and friendly to ensure return customers.
Business model: With a unique tropical coconut scent and floors made of recycled wine cork. We sell the latest, hottest
styles of flip flops and sandals. We have an up scale marketing department with several years of experience in the retail
and customer service market. They sell popular brands such as Reef, Sanuk, Flojos, Vans, Havaianas, and O'Neill. Flip
Flop Shops has been a franchise since 2008.
Competitors: As far as competitors go, there are currently no other shops that are exclusive to flip flops & sandals,
therefore we offer a wider variety of top name brands . We also provide special touches, such as custom ordering and free
shipping. A vanilla-coconut scent is diffused through the shop to make customers feel as if they are at the beach. The
shops are very attractive in appearance and that draws the curious customers in.
Competitive advantage: Flip Flop Shops® is the authentic retailer of the hottest brands and latest styles of flip flops and
sandals. Not just a shop, it's a lifestyle. We love the water & and everything about it. We love adventure & traveling. We
keep up on the latest fashion trends & make up our own. We take care of our environment and help out our favorite
charities. Our flip flops are an extension of who we are & what we stand for.

2. Financials* (USD) 2012 2013 2014 2015 2016
Revenues 300,000 330,000 370,000 400,000 430,000
Expenditures 200,000 220,000 240,000 260,000 280,000
Net 100,000 110,000 130,000 140,000 150,000