"The use of artificial intelligence technology in destination marketing" keynote at "European Cities Marketing (ECM) International Conference and General Assembly" in Dubrovnik, Croatia (02.06.2017)
Presented by Pangea & Vienna Modul University.
Brands today need more content than ever before as they struggle to find cost effective ways to produce the volumes of assets needed for marketing. From technology to freelancers, brand have more options then ever before to create content. Learn how some of the most innovative marketers create consistent and compelling experiences at scale.
It is time to engage your audience on Facebook. Based on your contacts, social media followers, potential clients, and those who comment on your blog posts, you can create ‘lookalike’ audiences. But how can you accomplish this? It is through Facebook advertising.
In this webinar we review and explain what has changed on Facebook, LinkedIn and Snapchat over the last few months and learn about their latest platform updates, including new augmented reality features.
Did you miss Facebook’s F8 this year? Worry not. In our webinar, we explore and discuss the latest trends emerging from the annual gathering bringing together developers, digital marketers and tech aficionados.
Brands today need more content than ever before as they struggle to find cost effective ways to produce the volumes of assets needed for marketing. From technology to freelancers, brand have more options then ever before to create content. Learn how some of the most innovative marketers create consistent and compelling experiences at scale.
It is time to engage your audience on Facebook. Based on your contacts, social media followers, potential clients, and those who comment on your blog posts, you can create ‘lookalike’ audiences. But how can you accomplish this? It is through Facebook advertising.
In this webinar we review and explain what has changed on Facebook, LinkedIn and Snapchat over the last few months and learn about their latest platform updates, including new augmented reality features.
Did you miss Facebook’s F8 this year? Worry not. In our webinar, we explore and discuss the latest trends emerging from the annual gathering bringing together developers, digital marketers and tech aficionados.
European Tourism for All Forum, INATE, Ageing and Digital Tourism. Internatio...Francesco Berrettini
A glance about the tourism for ageing people and technology. How ageing people adopt technology innovations. The world in 2050 will be over +50 for the majority!! Technology adoption will increase in this segment. How to understand and use for capturing customers ?
a lot of business owners and marketers in Indonesia haven't not know comprehensively about digital marketing. whereas all the activities of marketing, promotion and branding can be done with a more interactive through digital channels. So this is the introduction that i've made for them. please enjoy.
Social Media Marketing Trends 2017 by SocialbakersJeraldine Phneah
Social media marketing trends in 2017 backed with data and case studies:
1. Social media adspend on the rise
2. The growth and adoption of Social Video
3. Brands adopting media house approach to content
4. Working with influencers & leveraging user generated content
5. Increased involvement of brands in social activism & politics
Hidden Gems of Europe - DISCOVERING THE CONTINENT'S BEST-KEPT SECRETSKamil Uğraş TÜRKOĞLU
Europe, continent rich in history, culture, and natural beauty, is often synonymous with famous cities like Paris, Rome, and London. These iconic destinations attract millions of tourists every year, captivating them with their renowned landmarks, vibrant culture, and bustling urban life. However, beyond these well-trodden paths lie countless hidden gems waiting to be discovered. These lesser-known destinations offer unique experiences, authentic encounters, and breathtaking landscapes that often surpass the allure of their famous counterparts.
In "Hidden Gems of Europe," we embark on a journey to uncover these secret spots, exploring the heart and soul of Europe through its quaint villages, charming towns, and secluded natural wonders. This book aims to inspire travelers to look beyond the obvious and venture into the lesser-explored corners of the continent, where true adventure and discovery await.
Assessing the Influence of Transportation on the Tourism Industry in Nigeriagsochially
This research dissertation investigates the complex interplay between transportation and the tourism industry in Nigeria, aiming to unravel critical insights that contribute to the enhancement of the overall tourist experience. The study employs a multi-faceted approach, literature review establishes a robust theoretical framework, incorporating The Service Quality and Satisfaction Theory to guide the research questions and hypotheses.
The methodology involves the distribution of a structured questionnaire, ensuring a representative sample and facilitating a comprehensive analysis of the gathered data.
Key findings include the nuanced perceptions of transportation infrastructure adequacy, safety and security concerns, financial influences on travel decisions, and the cultural and ecological impacts of transportation choices. These findings culminate in a comprehensive set of recommendations for policymakers and practitioners in the Nigerian tourism industry. The findings contribute to the existing literature by providing actionable insights for policymakers, stakeholders, and researchers in the Nigerian tourism sector.
The recommendations encompass gender-sensitive planning, infrastructure enhancements, safety measures, and strategic interventions to address financial constraints, ensuring a holistic and sustainable development of the tourism industry in Nigeria.
Author: Imafidon Osademwingie Martins
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A glance about the tourism for ageing people and technology. How ageing people adopt technology innovations. The world in 2050 will be over +50 for the majority!! Technology adoption will increase in this segment. How to understand and use for capturing customers ?
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7. 3.000
6.500 10.000
17.000 17.000 17.000
25.000
32.000
40.000
53.000
53% 55% 56% 58% 61% 63%
70% 71%
77% 82%
0
10000
20000
30000
40000
50000
60000
70000
80000
90000
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Content
Size
Object
Tags
Content
Type
Paid
Organic
Color
Type/Paid
Model
Color
Model
Results
in likes
Feature Set
Improvement
Model
Improvement
AI FACEBOOK
OVERALL ALGORITHM PERFORMANCE
• AI performance can be
increased in 3 ways
• Extending training data
• Extending feature set
• Improving AI model
• Together with above
mentioned improvements
AI accuracy had increased
by 30% in Facebook in 3
months
• Planned further short run
improvements are;
• Contextual
• Audience detection
• Local follower impact
8. AUTO-TAGGING
4. Tags all images with a
combination of 3 algorithms
(Google Vision, Clarifai, IBM
Watson)
Object Tags : Outdoor, Sea,
Wellness & Spa, View, Summer,
Boat, Yoga, water, travel, resort,
luxury, no person, vacation, island,
swimming, swimming pool, ocean,
beach, villa, leisure, seashore
5. Enrich visual tags with word
vectoring algorithms
Enriched Tags : tropical , exotic ,
relaxation, hotel
TRAINING AI WITH
FEATURES
6. Analyze all feature set
Uses Google Deep Neural Network
(Tensorflow) and OpenCV
Frameworks
7. Fits the results with 4 models
K-means, Random Forest, Support
Vector Machine, Deep Learning
8. Predicts engagement ratios
for each post according to AI results
9. Predicts like numbers
According to fan base
CRAWLING
AI FACEBOOK CASE STUDY
TRAVEL + LEISURE
1. Crawl images
• 56.000 images
• 18 Travel Pages
EVALUATION
10. Comparison between
predictions & results
Both for engagement rank and like
results
11. Evaluation of prediction
accuracy
For each of Facebook pages
analyzed
12. Training AI with results
Machine learning from accuracy
results
4 MAIN PROCESSES TO ASSESS CONTENT QUALITY & PREDICTION ACCURACY
Australia.com
Canada Keep Exploring
Condé Nast Traveller UK
Croatia Full of life
Experience Egypt
Italia.it
Love GREAT Britain
Matador Network
Rendez-vous en France
Spain.info
Tourism Malaysia
Travel + Leisure
Turkey.Home
Visit California
Visit Dubai
Visit Portugal
Visit The USA
VisitMexico
11. AUTO-TAGGING
4. Tags all images with a combination
of 3 algorithms (Google Vision,
ClarifAI, IBM Watson)
Object Tags Boat,Water, Surroundings
General, Ship, harbor, travel, boat, no
person, vehicle, sail, nautical, sky,
ferry, seashore, outdoors, tourism
5. Enrich visual tags with word
vectoring algorithms
Enriched Tags : transportation system,
port
TRAINING AI WITH FEATURES
6. Analyze all feature set
Uses Google Deep Neural Network
(Tensorflow) and OpenCV
Frameworks
7. Fits the results with 4 models
K-means, Random Forest, Support
Vector Machine, Deep Learning
8. Predicts engagement ratios
for each post according to AI results
9. Predicts like numbers
According to fan base
CREATE MEDIA BANK
AI INSTAGRAM CASE STUDY
ONE ISTANBUL
1. Own / Paid & Ambassador Media
• Existing photo/video content
• Aggregating #oneistanbul #istanbul
• Stock Images
• Influencer Networks
2. User Generated Contest
• Increased Content Quantity (500.000
Photos collected in 2 years)
• Increased Content Quality
(Intrinsically social friendly)
• AI based objective pre-election
3. Crawl images from travel
benchmarks
• 12.000 images
• 10 Travel Pages
• Aimed to train AI Models
AUTO-POSTING
10. Identify contextual parameters
Day of week, time of day, season,
market, audience...
11. Auto-Composer
Pick best performing content from
Media Bank, Weekly Post-
scheduling
12. Semi-auto posting
Alert mechanism due to IG lack of
mobile posting (soon full
automated)
13. Auto-Tracking the results
14. Comparison between
predictions & actual results
15. Training AI with results
Machine learning from audience
15 STEPS TO MAXIMIZE ENGAGEMENT AND MAXIMIZE ROI