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1. Article Marketing - Correlating Revenue To The Articles
You Write

2. If you are involved in writing or using articles to
establish your credentials to share skills and knowledge
to a broader internet community, it may be time to
pause for a while and to consider to what extent this
activity of article marketing is bringing in revenue to
your online efforts.

3. While article marketing is a function of many factors
that may not lend itself to an exact computation of
benefits in monetary terms, we cannot run away from
the fact that when it comes to profitabilty of any online
business, we have to think in terms of dollars and cents.

4. This is where statistics play a big part in correlating
revenue to the articles we write.

5. Is it possible, for example, to project revenue to the
number of articles we write, as there are factors peculiar
only to the particular author that are not common to
any other individual?

6. This is where the use of simple mathematics is helpful in
our quest to correlate revenue to the articles we write.

7. Over a period of time of say 6 months, an author of
various articles can actually keep a graph of revenue
derived from article writing with the "y" axis as Revenue
and the "x" axis of the graph as the number of articles
written, each time keeping the number of article
depositories to which the article was submitted at a
constant figure.

8. In this particular case, say for example if you are
marketing these articles to the article depositories such
as ezinearticles.com or goarticles.com, your revenue
that goes to the "y" axis is the payout derived from
Google Adsense for the month by using solely article
marketing alone, and the "x" axis will be the number of
articles you have submitted.

9. Over the period of 6 months, you will have sufficient
data on the graph for which you can draw a best fit
curve or applying the principles of linear regression to
form a straight line that goes through most of these
points on the graph where the line is represented by the
equation y=mx+c

10. The function of the regressed straight line will indicate
that the revenue derived is a function of "m" which is
the gradient or slope of the line, and a constant "c".

11. The constant "c" is the value where the straight line cuts
the "y" axis and this is the particular part which stems
from the individual and is a representation of his
abilities in writing, his style of writing, his command of
the language and factors that only the individual
possesses.

12. By doing a correlation study between the revenue
obtained and the number of articles submitted in article
marketing, keeping other factors constant as far as
possible, it will be possible to gauge the quality of the
author's writing. It will also be possible to form a rough
basis to project further revenue to the number of
articles planned for submission, ignoring other factors
such as keyword selection, onsite and offsite search
engine optimisation which are not included in the study,
and only on the basis of the individual writing "flair" and
abilities as measured by the constant "c".

13. While this is by no means exact and is an approximation,
keeping statistics and charts like these serves a useful
function in helping the marketer to identify sudden
trend changes, especially where performance or
revenue suddenly falls from the norm ( or the mean ).

14. He can then study what has led to this deviation from
the mean and why. Charting these details will make any
change very apparent which may be missed otherwise.

15. While it is common for an internet marketer to use
software scripts to track his earnings from Google
Adsense, for example, most scripts do not lend
themselves to this particular graphical analysis as
explained. It is when the charting is done by hand, albeit
in such a simple way, that the internet marketer is
sensitive enough and alert to any sudden changes or is
able to consider what factor to change in his article
writing to derive more revenue.

16. He can go deeper to ask this question: " Since the
revenue is directly proportional to the slope of the
revenue line, what factors will change the slope?".

17. Knowing these factors, he can vary them and test out his
changes.

18. By correlating revenue to the number of articles written,
the internet marketer has a way to project profitability,
no matter how rough. He has on his hands a set of
statistics that he can use for further research and
analysis, or in marketing terms "testing".

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