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Artemis b
- 1. Team Artemis Tania Islam Mashiat Faria Noor Hridita Rahnuma Firdaus Naushin Saira Noor
- 5. Protection of Flood Embankment
- 8. Overview Marketing Strategies Company and Industry Analysis About Habib Brand Ceiling fan and its Operations1 2 3 4 Resource Allocation
- 10. Logo
- 12. Mission Vision
- 13. Features Technical Service 5 years WarrantyCustomized Replaces Defective Fans
- 16. Competitive Advantages High Quality Reliable Suppliers High Level of Trust Large Distribution channels Logistical Support
- 21. Industry Analysis Retailer Survey i) Jamuna (34%) gets sold the most ii) Retailers keep Jamuna, MyOne & Walton the most. iii) Mostly Impulsive Buying Habit iv) 52% retailers get discount v) 36% retailers get half payment before sell and half afterwards. vi) 52% retailers get discount
- 22. Industry Analysis Consumer Survey i) Jamuna (33%) is used the most ii) Frequency of replacement: 44% for 4-6 years 12% for 10 to 12 years iii) Consumers buy fans mostly from retailers iv) Price and quality are given the most priority v) 57% are interested to buy defense products.
- 23. SWOT Analysis for Company Strength ThreatOpportunities Weakness -Brand equity -Established trust -Low cost -Large distribution channels -Logistical support -Switching cost low -New Brand -Competition with existing brands -Expenditures met by revenue -Booming Economy -Infrastructure Development -Exploring International market after capturing domestic -Limited Customer Base -Availability of similar products -Highly competitive market
- 24. Issue: Habib fan moving from niche market to a competitive market.
- 25. Bigger picture: Strategizing and incorporating ideas based on Rigorous R & D every 3 months Expected output versus generated output from each campaign Pushing the low cost campaigns initially before launch and based on response implementing higher cost ideas to capture consumers from each and every demography sustainably, gradually and steadily.
- 26. Target Segment Developers Home OwnerRetailers Potential Buyer of Apartments Interior Designing firm Tender: Commercial Complexes, Universities, Schools, Hospitals. Hospitals B2B B2C
- 28. Geographic Target Developing areas of Dhaka & Chittagong •Banasri •Basundhara •Aftabnagar •Adabar •Nikunjo •Purbachal •Mirpur DOHS •Gazipur •Ashulia •South Khulshi •Lalkhan Bazar, etc
- 29. Communication Vehicles RDC – Radio Shadhin (During Cricket Matches of Bangladesh cricket team) Newspaper – Prothom Alo Pamphlets and Brochures – For all events and campaigns Social Media – Facebook Shows and Fairs – Rehab Fair Telephone, E-mail and Text messages – Permission Marketing Website – Online orders, shopping carts, customer care etc.
- 31. Promotional Plans Rehab Fair Time Line : 5 years Frequency: once a year
- 32. Promotional Plans Seminars Time-Line: 3 years Frequency: twice a year
- 33. Promotional Plans Commissions : Dealers Time-Line: 5 years Frequency: Contractual
- 34. Promotional Plans Gift Hampers Time-Line: 3 years Frequency: At seminars, Rehab Fair
- 36. Promotional Plans Pin Wheel & Handy fan Time-line: 1-2 Years Frequency: Summer Season
- 37. Promotional Plans Promotional Resting Areas Time-Line: 5 years Frequency: Festive Seasons
- 38. Promotional Plans Permission Marketing Time-Line: 5 Years Frequency: Mainly During offers
- 39. Promotional Plans Summer Sales Time-Line: 5 years Frequency: Once a year
- 40. Promotional Plans Coupons Time-Line: 1-2 years Frequency: Special Occasions
- 41. Promotional Plans Cleaning Kit Offer Time-Line: Initial 6-8 months Frequency: Seminars, Trade & Rehab fairs
- 42. Promotional Plans Brochures and Pamphlets Time-Line: 5 years Frequency: 2000 pieces per year
- 43. Promotional Plans Free Home delivery Time-Line: 1 to 2 years
- 44. Promotional Plans Search Engine Optimization Ceiling Fan
- 46. Promotional Plans Social Media Marketing Time-Line: 5 years
- 47. Promotional Plans CSR at Hospitals By providing: Fans, chairs etc Time-Line: 5 years
- 48. Promotional Plans Radio Commercials Time-Line: 5 years
- 50. Promotional Plans Direct Marketing Time-Line: 5 years
- 52. Operational Feasibility Production Demand •Current production capacity 20,000 units per year. •They have to increase production up to 45,000~50,000 units per year their production in order to meet the demand created. •Demand created from B2B approx 10,000 units per year. •Demand created from B2C approx 15,000 units per year. •Coming years will create a multiplier effect on brand awareness, reach and product demand. Reach VS Capacity
- 53. Operational Feasibility Risk Risks of Retailers : retailers might not be inclined to pushing our fans instead of other fans Risks of maintenance : too many damages and repairs required during summer and load shedding prone time of the year - affects brand equity. We will mitigate these risks through R&D
- 55. Resource Allocation of B2B Tools Timeline Frequency Budget Rehab fair 5 years Once a year 5,00,000 Seminars 3 years Twice a year 72,000 Gift hampers 5 years At seminars, rehab fair 60,000
- 56. Resource Allocation of B2C Tools Timeline Frequency Budget News paper 5years Once a month 11,25,000 Handy fan and pin wheel 1-2 years Summer seasons 2,00,000 Promotional resting areas 5 years Festive seasons 2,00,000 Permission marketing 5 years Mainly during offers 20,000 Cleaning kit offers 6-8 months Seminars, rehab fair 50,000
- 57. Resource Allocation of B2C Tools Timeline Frequency Budget Brochures and pamphlets 5 years Continuous 2,50,000 Search engine optimization and Website 5 years 1,00,000 CSR at hospitals 5 years 75,000 Radio commercials 5 years 5,00,000 Direct marketing (telephone marketing ) 5 years 20,000
- 58. Thank You !