This document discusses obtaining and maintaining stakeholder buy-in for initiatives. It recommends aligning initiatives to top-level plans, identifying stakeholders and tailoring messages to their perspectives and interests. Key questions for stakeholders should address impact and expectations. Maintaining buy-in requires regular progress reporting using metrics and highlighting successes and challenges.

1. Getting Results: Stakeholder Buy-In Presented by Nicole C. Affeldt October 16, 2008

2. Agenda Obtaining stakeholder buy-in (Planning Phase) Maintaining stakeholder buy-in (Execution Phase)

3. Obtaining Stakeholder Buy-In (Planning Phase)

4. Alignment to Top Level Plan Top Level Plan Initiative Vision Initiative Objectives Initiative Actions / Recommendations

5. Who Are Your Stakeholders? vs. Organizational culture plays a role! Decision Makers Influencers

6. Developing Your Message Tailored core message In terms of their drivers, perspective, plan Not one size fits all Example 1: Example 2: Benefits to Organization Organizational Impact + / - Recommendations Supporting Elements Business Plan Goals Current State Issues

7. Key Questions to Address Why is it important to me? When is this going to impact me? How is this going to impact me? What is expected of me? What is it going to cost me?

8. Delivering Your Message Preparation first Who presents the message Representatives involved Explicitly ask for stakeholder’s support Listen! Acknowledgment and thank you Take action

9. Maintaining Stakeholder Buy-In (Execution Phase)

10. Stakeholder Engagement Executives Steering Committee Core Team

11. Progress Reporting Metrics Scorecard / Dashboard Reporting Benefits Challenges Key Deliverables Objectives Successes

12. Progress Reporting Low High High Executives Steering Committee Core Team

13. Questions?