Describing how applying the three modes of persuasion of Aristotle's will help you guide through making the structure of a great speech and connect with the audience, through a short clip of Tim Urban

1. Ethos, Logos and
Pathos :
The Structure of a Great
Speech“A speech is like a love affair. Any
fool can start it, but to end it requires
considerable skill.”
— Lord Mancroft

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4. Tim Urban
TED Talk | 2016
Inside the mind of a master
procrastinator

5. 5
Aristotle’s
Three Modes
of Persuasion
Ethos
Establishing your
authority to speak on
the subject
Logos
Logical argument for
your point
Pathos
An attempt to sway
the audience
emotionally

6. A.B. Graduate from
Harvard University,
graduating with a
major in Government.
Wrote about
procrastination in his
blog.
MRI Scan of himself
and a proven non-
procrastinator.
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6
Ethos Mode
of Persuasion

7. Used the ‘syllogism’ trick
Overlap of doing easy and fun
activity and at the same time it
makes sense to do it.
Used the ‘commonplace’ trick
The Panic monster which is
dormant most of the time in our
brains.
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7
Logos Mode
of Persuasion

8. A thesis of 90 pages
over 72 hours pulling
two all-nighters.
Funny Stories
Use of puckish
illustrations.
Shared a 90 year Life
Calendar.
1 2 3
8
Pathos Mode
of Persuasion

9. 9

10. A thesis of 90 pages
over 72 hours pulling
two all-nighters.
Funny Stories
Use of puckish
illustrations.
Shared a 90 year Life
Calendar.
1 2 3
10
Pathos Mode
of Persuasion

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1. Interconnected
2. Three overlapping
circles
3. Creates a very
strong argument
ETHOS
LOGOSPATHOS
BALANCE IS
THE KEY