SlideShare a Scribd company logo
1 of 8
We Provide Digital Marketing Services
Why Is This Well Known?
⬢ 2023 the famous ALS Ice Challenge social media campaign turned the world upside down. In
case you missed it, participants worldwide were filmed pouring buckets of ice water over each
other's heads to raise money to fight amyotrophic lateral sclerosis, a debilitating disease. The
ice water bucket challenge dominated social media for several weeks.
Cook Agency
Founded in 2006 in Carlsbad, California, Cooker Agency proves that you
don't have to be big to make waves. A much smaller agency based after the
birth of the Internet, Cooker specializes in digital marketing, digital strategy,
design, technology, and data analysis. It aims to help clients compete with
consumers who are online 24/7, and the company represents a series of
flexible agencies competing in the digital space
What Are Your Usual Campaigns?
⬢ One of history's most successful and profitable marketing campaigns is undoubtedly Redbull's
"Stratos Jump." In this high-altitude jump, Austrian Felix Baumgartner launched himself from the
edge of space and landed on Earth. The leap was followed live by over 8 million users (still the
highest number of live broadcasts on YouTube). The idea came from the Redbull team (Redbull gave
new meaning to the company's slogan that provides wings), but the jump alone wasn't enough to
attract social media attention. Cook had to occupy prime positions.
Leo Burnett
⬢ Back to a well-established company entering the digital space: founded in 1935 in Chicago, Leo
Burnett started as an advertising agency. It remains an essential element of the company, but it
wouldn't have existed as long as it has if it hadn't adapted to the time. It includes, of course, digital
campaigns themselves.
⬢ W+K's most famous client is undoubtedly Nike. In the early days of the pandemic,
when the sport was on the brink of extinction, Nike tweeted an inspiring message
of solidarity that quickly went viral. Later, when the world managed to turn the tide,
Nike continued to communicate this message, repeatedly highlighting the
importance of sport as a metaphor for human resilience in the face of adversity.
This time, however, the message was no longer conveyed in a tweet but in a new
#YouCantStopUs video (a third of the campaign).
Carat
⬢ While many extensive advertising and marketing agencies are going digital,
Twitter takes a different approach. In 2019, its creative team will help brands and
agencies connect with artists and influencers to create content for events through
Twitter ArtHouse. It's a very innovative approach. After all, who knows their target
audience better than the social media companies themselves?
Twitter Agency
THANKS!
https://aresync.com

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atresync 20.pptx

  • 1. We Provide Digital Marketing Services
  • 2. Why Is This Well Known? ⬢ 2023 the famous ALS Ice Challenge social media campaign turned the world upside down. In case you missed it, participants worldwide were filmed pouring buckets of ice water over each other's heads to raise money to fight amyotrophic lateral sclerosis, a debilitating disease. The ice water bucket challenge dominated social media for several weeks.
  • 3. Cook Agency Founded in 2006 in Carlsbad, California, Cooker Agency proves that you don't have to be big to make waves. A much smaller agency based after the birth of the Internet, Cooker specializes in digital marketing, digital strategy, design, technology, and data analysis. It aims to help clients compete with consumers who are online 24/7, and the company represents a series of flexible agencies competing in the digital space
  • 4. What Are Your Usual Campaigns? ⬢ One of history's most successful and profitable marketing campaigns is undoubtedly Redbull's "Stratos Jump." In this high-altitude jump, Austrian Felix Baumgartner launched himself from the edge of space and landed on Earth. The leap was followed live by over 8 million users (still the highest number of live broadcasts on YouTube). The idea came from the Redbull team (Redbull gave new meaning to the company's slogan that provides wings), but the jump alone wasn't enough to attract social media attention. Cook had to occupy prime positions.
  • 5. Leo Burnett ⬢ Back to a well-established company entering the digital space: founded in 1935 in Chicago, Leo Burnett started as an advertising agency. It remains an essential element of the company, but it wouldn't have existed as long as it has if it hadn't adapted to the time. It includes, of course, digital campaigns themselves.
  • 6. ⬢ W+K's most famous client is undoubtedly Nike. In the early days of the pandemic, when the sport was on the brink of extinction, Nike tweeted an inspiring message of solidarity that quickly went viral. Later, when the world managed to turn the tide, Nike continued to communicate this message, repeatedly highlighting the importance of sport as a metaphor for human resilience in the face of adversity. This time, however, the message was no longer conveyed in a tweet but in a new #YouCantStopUs video (a third of the campaign). Carat
  • 7. ⬢ While many extensive advertising and marketing agencies are going digital, Twitter takes a different approach. In 2019, its creative team will help brands and agencies connect with artists and influencers to create content for events through Twitter ArtHouse. It's a very innovative approach. After all, who knows their target audience better than the social media companies themselves? Twitter Agency